How important is a strong social media presence for your business?
There are 2.34 billion social media users around the world and 81% of the U.S. population has at least one social media profile. While traditional marketing like email is still relevant, social media is essential for both reaching potential clients and building relationships with existing customers.
If you’re not already utilizing social media for your business, you need to catch up as the chances are that your competition is. A 2017 Statista survey of 5700 marketers revealed that nearly 70% are developing loyal followers of their brand via a strong social media presence.