Ben Kinney: Strategies & Resources to Build Your Real Estate Business

Ben Kinney, top producing Keller Williams Broker and Inman News 2014 Innovator of the Year, is traveling the nation sharing his wisdom at his Re8 Expo, focusing on 8 steps to a million dollar business. MyOutDesk Real Estate Virtual Assistant leaders were luckily enough to attend his session this year. He has been a MyOutDesk Virtual Assistant client since early 2010. Ben Kinney is so excited about helping others successfully grow their real estate business, he stated “rip off my stuff and use it!” So today, we bring you some of Ben’s wonderful tips, ideas and resources from the expo:

8 Sources of Business for Buyers: 8 Sources of Business for Sellers:
  • Sphere
  • Farming
  • Open Houses
  • Cold Calls
  • Search Engines
  • Craigslist
  • Social Media
  • Marketing
  • Sphere
  • Farming
  • Circle Prospecting
  • Expired/Cancelled
  • FSBO’s
  • Search Engine
  • Social Media
  • Marketing

Ben shares “the first step to working your database is making sure you have one.” He suggests starting with your sphere. Five places to find sphere contacts are cell phone contact, social media, email account, LinkedIn, list of vendors and businesses that you have used.

Make a plan to contact your sphere every couple of months and ask “who do you know, that I should know – that could use my services.” Below is a tracking spreadsheet to help you keep log who you have called and visited. Stumped on what to say to vendors/businesses you use – find the script below.

Next create a follow up and marketing calendar. Time block your day, with activities that will get you to the maximum touches. Include email, mail, calling, visiting, events and social media. Note, not all of these task need to be done specifically by you, have your virtual assistant take on these tasks (excluding events and physical visits). Prioritize spending more time on higher quality prospects but not forgetting to nurture lower quality prospects, as in the long run, when nurtured properly, those leads will turn into clients. Below is a sample follow up/marketing plan by priority level:

8 essential items that agents should use on a routine basis to make sure leads are qualified properly and you have made your minimum 10 touches per day are:

Need some fresh script to try on your or your virtual assistant’s follow up calls? Check out these:

Download the documents below to test some of Ben Kinney’s proven processes for working:

(Get this Call Tracking sheet here for free, no sign-up required.)
Ben’s session end on the following note, “dream it, plan it, equip yourself, recruit your way, and retain them.”

Don’t have time to get it all done? Leverage a real estate virtual assistant, just like the Ben Kinney team. MyOutDesk offers a complimentary consultation to all new clients. Our coaches will help you determine if a virtual assistant is a good fit for your business and what tasks they can take off your plate. Call us today 800.583.9950 or email sales@myoutdesk.com.

 

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