Real Estate landing pages can be a great way to convert your online traffic into leads. An essential element in your marketing strategy should be how to do just that. Almost every Real Estate agent’s website will have some sort of landing page asking for site visitors’ contact information. In theory, landing pages are a great idea. Why not have something on your website that pops up asking for contact information, especially for Real Estate? Since it is highly likely that someone is visiting your page with intent, meaning that they are motivated by the desire to buy, sell or move.
The truth is that landing pages do not convert very well. According to statistics by Google AdWords, an average of only 2.47% of Real estate business related landing pages actually convert. That number is extremely low. So how do you beat those odds?
Keep It Simple
Don’t drive potential clients away with long descriptions and novel length fine print. Be straight forward with simple and relevant information. The more straight-to-the-point you are, the less likely your audience is to lose interest or feel overwhelmed. For your ease, and theirs, add straightforward options that will help you in narrowing down what they want and need.
For example: You can add fields/options like: Are you buying or selling or just looking? Neighborhood/Area? ( by zip code) Number of beds? Number of Baths?
By creating these kinds of questions, you can be sure that once they share their info, you will have an idea of what they need and you can have a more productive consultation with them by being prepared.
Make it Beautiful
Make sure your imagery is stunning and that it invokes that idea that you can help your potential clients their dream home. Make sure your photos have simple clean lines and are crisp and clear. Drawing people in with beautiful imagery is the first step to get them to fill out that landing page.
Give them Options
You might want to consider different kinds of landing pages for different sections of your website. Have a unique landing page for buyers, sellers, etc. This way the experience feels more personalized as opposed to just asking for contact information and that’s it. Through your landing pages, you have the power to make your audience feel like you truly care about their needs.
Be Ever Present
Aside from your landing pages; find a way to ensure that your audience always has a place to input their contact information as they explore your website. A quick form opn the sidebar or bottom of every page could work.
Make Sure You Have All the Elements
Here is a list of must-haves for all your landing pages:
1. A Bold, Strong headline.
2. An answer to a prevailing question.
3. An amazing image.
4. Intent driven verbiage.
5. An optimized form
6. Mobile friendly content.
Instead of always asking for contact information, you can offer something valuable in exchange for it. You can offer a free home valuation, marketing reports and even a “best restaurants in the neighborhood guide”. It all depends on what you feel you can give your audience that they will see as worthy to exchange their contact information for.
An extra tip for you, to ensure that all your landing pages are always on fleek or maybe perhaps to ensure that all your incoming leads from your awesome landing pages are always converting to new business, hire a team member to focus on them! Whether it’s to create your winning landing pages or cover incoming leads and other responsibilities you may not have time for, having someone dedicated to handling these tasks can be a game changer for your business. We can help you! Book your Double My Business Strategy session today to find out how!