The CRM industry is currently the biggest global software market, poised to generate over $80 billion in revenue by 2025. If your business is booming and you need a way to track all the vital customer info, it’s time to look into your CRM options. Having a Customer Resource Management program allows you to save money, save time, and provide better service to your clientele.
SugarCRM is a program that is great for large businesses with a high volume of customers. In this article, we’ll break down what SugarCRM is and how it works, and whether or not it’s right for your company. Finding the CRM that’s perfect for you isn’t always easy, but we can help.
Read on to learn more.
Finding the Best CRM
In order to find the CRM that’s best for you, you have to take a hard look at what your business needs. Determine whether you want a system that is more sales-focused, more customer-focused, or software that balances both.
Many CRM programs require a learning curve, so utilize a virtual assistant service to help manage the software. Your assistant can become the expert in SugarCRM to help the rest of your office.
What Is SugarCRM?
SugarCRM is one of the most popular CRM programs out there. They currently have over 50,000 clients and offer their software in 9 languages.
The program can also sync with many other popular services, such as QuickBooks and Google Office Suite. This allows for seamless integration and collaborative work across all departments.
How SugarCRM Works
SugarCRM breaks down into three categories: Sugar Market, Sugar Sell, and Sugar Serve. These categories focus on marketing, sales, and customer service, respectively.
Each component of SugarCRM tracks different metrics:
- Sugar Market: tracks your advertising reach, your SEM and SEO strategy, and engagement
- Sugar Sell: tracks sales, repeat purchases, customer’s buying habits, and sales strategy
- Sugar Serve: logs all customer interactions and creates a unique profile for each client
SugarCRM is also open-source, which allows for complete customization. If you’ve got a savvy tech team, they can moderate the program to maximum efficiency.
Who SugarCRM Is Best For
SugarCRM is designed for larger, more corporate entities. It’s on the pricier side of CRMs, costing at least $52/month. The software itself is not necessarily intuitive, either; you’ll do best if you have a dedicated training team that will become experts in the software.
SugarCRM does require a good bit of training and has a stiff learning curve. If you run a small business, it may prove too complicated for smaller-scale operations. But companies with a large employee and client base will certainly benefit from SugarCRM.
If you’re unsure if SugarCRM could be right for you, you can request a demo to try it out! This way you can test the CRM and make sure it fits your business needs.
Exploring Your CRM Options
We hope this article helped you start thinking of SugarCRM as one of your top CRM options. There are so many providers on the market, it can be hard to pick just one! But by doing proper research and investigation, you’re sure to find a program that’s right for you.
For more CRM analysis and business solutions, check us out at MyOutDesk. We provide no-nonsense blogging and also offer a top-of-the-line virtual assistant service. If you’re looking for modern solutions to age-old business problems, MyOutDesk is right for you.
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