The Real Estate industry is going through yet another transformation. You can choose to fear change and get left behind, or embrace it and find ways to make it work for your business to flourish. One shining example is our guest in this conversation, Michael Sjorgen, or the “Air BnB Guy.” He is the perfect example of a Real Estate Entrepreneur who was innovative in a shifting market and created a new business model, finding a way not just to stay afloat but thrive.
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Michael is an investor, entrepreneur, CPA, author, speaker, instructor, and iTunes podcast host. Michael brings a wealth of finance, business, and real estate experience. His career has spanned from working as a CPA to launching and running an architectural photography studio to purchasing and developing real estate to now running a short-term rental management and education company. He is passionate about helping others create financial independence so they can pursue their passions and leave their mark on the world.
After studying for years getting his Accounting degree then his MBA and his CPA license, Michael moved on from that world where he had to wait for about 20 years to get anywhere, Michael decided to go into Real Estate. He hit a rough patch when serious health issues with his son, which pushed him to seek ways to never be in a financial and time-consuming rut ever again. After lots of time studying, attending masterminds, and extensive research, Michael saw an opportunity in short-term rentals. He realized that if he started a property management company for short term rentals where he would partner up with landlords and find ways to fill their units, he could make two to four times revenue for each property.
Fast forward to today where Michael has moved to larger, resort-style properties. He has found a way not only to leverage these short term rentals but a system where he only has to work a few hours a week. He utilizes Air BnB data to compare the rates a short term rental goes for in the area, shows them to the landlords and tells them how they can increase occupancy AND revenue.
Hear more about Michael Sjorgens secret sauce by watching the full video.
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