Growth and efficiency were the top two priorities for property managers in a recent survey. If you’re looking for ways to grow your business and increase efficiency, CRM software can help.
How do you know which CRM company has the best product for your needs?
This Bitrix24 CRM review will tell you what you need to know about one of the top CRM software providers for property management companies.
CRM for Property Management
Customer Relationship Management (CRM) is the strategy a company uses to manage interactions with customers and potential customers. CRM software helps you improve business relationships. It gives you tools for contact management, sales management, productivity, and other tasks.
A growing number of businesses are seeing the benefits of CRM software. Analysts expect the global market to be worth $50.81 billion in 2021.
Property management companies have surprisingly few industry-specific options for CRM software. However, some all-purpose systems have the functionality you need. You want a system with features that will help with tasks like:
- Monitoring new leads
- Communicating with renters
- Identifying customers and properties that need attention
A CRM system makes it easier to manage daily rental management tasks. Automated tasks and workflow through CRM software help you provide the best possible service.
Bitrix24 CRM works well for small to medium-sized businesses. It has the communication, collaboration, and management tools you need.
Bitrix24 is more than CRM. It offers solutions that include:
- Social intranet
- Project management
- File sharing and document management
- Sales team management
- HR management
- Calendar and planning
- Email and phone
The CRM lets you manage leads, contacts, deals, invoices, web forms, and sales reports.
Features of Bitrix24
Bitrix24 CRS provides five main categories of services. In addition to CRM, you have communications, tasks, a contact center, and websites.
The Bitrix24 CRM offers a variety of tools. You get funnel management tools and pipeline management. Your sales team can see who is moving through the funnel and who isn’t.
Bitrix24 has sales automation tools. You can generate sales reports.
You have many ways to promote your brand, including email marketing, text messaging, calling, video, social ads, and voice broadcasting. The Bitrix24 platform tracks your marketing costs and calculates your return on spend.
One area where Bitrix24 stands out is its communication tools. The activity stream is designed to improve your company’s internal communication and make it easier.
You can chat using video, chat room, and workspaces. You can create individual workgroups to let teams communicate through the platform. The communication features work well in-house and remotely.
You’re aware of the current activities that you’re involved in. You can see task notifications, new messages, comments, files, and other activities.
Tasks and Projects
Bitrix24 has task management tools to help you plan and complete tasks. You can make sure that everything stays on track more easily.
For example, you can monitor the time spent on projects. You can see who is working on what at any point. You can also track how many tasks were completed on time without objections.
You get a more accurate view of the group and individual performance.
You can add roles like a responsible person, participant, or observer for each task. Each role has specific authorizations. For example, the responsible person can change task deadlines and approve the task once it’s complete.
Each task has a comments section for real-time feedback and questions.
The Bitrix24 contact center lets you have a live chat on your website. Your CRM saves all the dialogs. The system will recognize returning customers.
The contact center also gives you social networking tools to help you communicate with customers. You get all of your social media business profiles in a single hub. You can monitor customer activity and reply to messages.
You can collect and analyze social media data.
Bitrix24 has a visual website builder. Free domains and hosting are included.
You can easily create landing pages and e-commerce stores. No coding is required.
You can choose from more than 100 industry-specific templates. They’re all optimized for mobile and include pre-made cookie consent forms. You can customize any of the templates to create a website that matches your stylistic and marketing needs.
Bitrix24 CRM integrates with many applications your business uses. A few of the options include:
- Microsoft 365
If the integrations you want aren’t automatically included, you can add other features from the Bitrix24 marketplace.
Bitrix24 performs many tasks natively. Timesheets and invoicing are just two of the functions that other CRMs need integrations to do.
Bitrix24 CRM Pricing
Bitrix24 CRM has a free version that includes many of the features of their paid plans. They recently opened the free version to unlimited users.
However, you’re limited to 5 GB of online storage. You don’t have access to features like CRM analytics, built-in telephony, or the ability to add task roles.
For more complete features, you’ll need to upgrade to a paid plan.
The first tier of cloud-based plans has three plan options. They differ in the number of users you can have as well as the available features. The higher-tier business plans have two options.
The plans are priced per month, but you’ll get a discount if you commit to a year. You get a 30-day free trial of the paid plans.
Pros and Cons of Bitrix24
Bitrix24 CRM offers a large number of features. It’s more than CRM. For property managers or management companies, Bitrix24 has advanced automation features for managing many of the tasks necessary in the rental process.
Figuring out how to navigate all of the features may require a steep learning curve, though. The user interface isn’t the most intuitive. If you need help, getting support can be difficult.
Getting Started with Bitrix24 CRM
Overall, Bitrix24 CRM is a good choice for property management CRM software. It has the features you need at a reasonable price.
When you’re looking for other ways to work more efficiently, MyOutDesk has property management assistants who can help. You can delegate repetitive administrative tasks. This lets you focus on closing deals and leasing properties.
Schedule a free strategy call today. Find out how we can help take your property management company to the next level.
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