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Looking back at the BEST OF 2020

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Here’s the best knowledge bombs of the leading business influencers & clients this past year.

Do you ever feel like the more work you do the less productive you get? It’s time to stop measuring productivity by how many tasks get completed and start measuring the IMPACT of the tasks on your agenda – and this BEST OF 2020 video compilation will show you how!

You cannot scale your business if you or your most important employees are bogged down with administrative level tasks in your calendars. MyOutDesk partners with clients by supplying a core group of virtual assistants that focus on data entry, customer support, inside sales, and administrative responsibilities so those in charge of growing the business can focus on those tasks with the biggest impact.

 

Amber Knight

Short-Term Rentals for Long-Term Success (Rented.com)
  • What are all the considerations that a person should take when purchasing a property?
  • What are the things that you’ve learned managing managing this national pool of not only data, but property managers & investors?
  • What are the buying criteria is for short term rentals?

Arlen Robinson

Revenue Streams through Business Affiliates, Influencers, and Referrals

 A referral program will be something that you want to ease in down the line as you start growing your customer base. You want to get immediate exposure, especially if you have access to an affiliate or an influencer that has an audience!

Bill Gallagher

Leadership Strategies for Crisis Management with Scaling Up

 The bottleneck is where? At the top of the bottle. The one of the key areas, you have to overcome is is the guy in the mirror or gal in the mirror and then that’s a good news. Bad thing news thing right like. You have a company or had a company that was perfectly matched to who you were right and in perfect balance with it.

Brian Icenhower

“Striking Oil” – Hire, Train, Manage a Real Estate Virtual Assistant

 It’s really hard to get out there and conduct 25 phone screening interviews, and then conduct 10 in-person interviews and behaviorally assess everybody … and then train them. But there’s a professional shortcut.

Dan Stewart

WHAT TO SAY NOW The Recruitment Edition

 For those of us who work on the real estate space, we tend to go solo agent at some point. Then you think about you have a lot of opportunities that you can handle; so you need a team. And all of a sudden they have the responsibility to attract more people.

Dr. Lee Davenport

Disruptions Are Catalysts: The 4 Laws for FOLLOW-UP with Dr. Lee Davenport

 Once you identify that you know you shouldn’t do, automate & delegate that process to another. Because the thing that you do the best at will inspire more leads to want to work with you. You don’t have time for a critical need, automate that. Because that’s what drives revenue that’s what drives revenue typically!

Wendell Burris

Wendell Burris: Property Manager Scales To 3,000 Doors With Virtual Assistants!

 We hired our first virtual professional that assists with the that role of answering the phone calls, text messages & emails, dispatching vendors, and calling residents to make sure their issues are getting taken care of!

Travis Thom

Leverage Consumer Behavior To Get More Listings

 You start doing things analog style right? You might do it on your own … then I hit an a-ha moment that I needed an assistant because I’m now starting to do the $12 an hour or the $5 an hour tasks.

Tony Giordano

Ultimate Marketing: Video Mastery

 How often do you self-express? That’s how often you should shoot video. Everything is video content. You’d be surprised.

Sean Tagge

TURNKEY TALENT for Turnkey Investing + Property Mgmt.

 When ever you are training a Virtual Assistant, turn on Zoom, click the record button, and just record the whole training session with them. Copy that video onto an excel spreadsheet with the whole training manual and with conversations of the issues. If an employee leaves and find another one. They’ll just watch all the videos, and they get 90% what we have set in the past!

Rock Thomas

BUILD A VIRTUAL MASTERMIND GROUP

 As humans we all want to connect, but most of us have little place where we can contribute back to other people. So if you’re building a business you’re on your own and you’re really good at what you do, start a mastermind group around that. Build your wealth that way.

Patrick Johnson

Quality Talent Acquisition: The Process & Systems for Predictable Results!

 Identify what you’re looking for and your culture, then start finding candidates, evaluate them and hire them.However, there is one big difference between in trying to hire sales people or healthcare workers, which is a big one right now. I want the best. It is not just I am evaluating them, but they’re evaluating me. That’s another thing that you have to consider.

Michael Maher

Michael Maher’s Referral Mastery System

 If you want a client who you want more business  from, then go to the people who are most likely to help you, which is going to be the people who know you your clients: people who know you. But here’s the other thing on that. There’s an inward rule: We’re not going to grow our database outside and we’re not going to take strangers and try to convert them to friends. We’re going to take our friends and have them introduce connect and refer us to their friends and this causes this huge mushroom effect of growing and growing from the inside out!

Marvin Mitchell

Marvin Mitchell: Making a 20x ROI with Virtual Assistants!

 I was just meeting with a client. It was actually a new prospect that just became a client. So this person was set by a virtual professionals have 15 minute appointment set by virtual professional. We call that person, we would have never gotten in touch with that person had it not been for the virtual professional setting in particular appointment just close that case about what half hour ago right before the call. What that will pay me to give you an example on that $2 million. It’s going to pay me a revenue about $43,000 and you think about that. I pay what it’s about $21,000 per year for a virtual assistant, we have 2. So basically, that one client just paid for both virtual assistants!

Knolly Williams

Houses Don’t Have To Be Seen To Be Sold – Virtual Real Estate Selling with Knolly Williams

 You know, when I was 23, I started my first business. It has home-based. I want to be wherever, like you know, Costa Rica and then to Hawaii for a month. And so, how can I do that without it affecting my income? So that was that was kind of my big why of how I started working with virtual assistants.

[Considering a Virtual Assistant?]

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ENVISIONING OF A NEW REALITY FOR YOUR BUSINESS

Simply put, MyOutDesk equips entrepreneurs & business owners with tools, strategies, and virtual employees – and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.

MyOutDesk proudly provides additional free business growth guides, books, and strategy calls.

See what we are about, and schedule a free consultation with us. We’ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.

 

Experience The Difference
MyOutDesk can save you up to 70% on employment cost
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

 

Did You Know?  MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Pioneers of virtual assistant services, our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”

Leadership Strategies for Crisis Management with Scaling Coach Bill Gallagher

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Tune in as we discuss leadership strategies for – crisis management, executing flexibility, accessing pivots & improving your cash position. Schedule a free Thrive Strategy Call today.

 

This special webinar includes 𝗙𝗥𝗘𝗘 limited-time access to:

  • 1) Famous book “Scaling Up” + tools & worksheets
  • 2) #1 bestselling business book “Scaling Your Business”
  • 3) Business strategy consultants + thrive guides

 

Free Thrive Guide + Strategy Consultation

 

We’re joined by Bill Gallagher, CEO of Scaling Coach. Bill Gallagher is a business coach and master facilitator with over 30 years of entrepreneurial and executive experience. Bill has spent the last 15 years coaching and training others in leadership and performance and previously led 4 companies of his own and been a partner or executive in 2 others. Bill discovered the Rockefeller Habits and Scaling Up 20 years ago, has used them in his own companies. 

 

Today, Bill coaches leaders and teams across more than 25 cities in 11 countries and the host of the Scaling Up Business Podcast. He is a passionate and playful presenter, and his clients, at all stages, share a hunger to grow successfully with an openness to new approaches and thinking.

 

It costs tens of thousands of dollars to attend one of Bill’s Scaling Up Institutes, and today you can access his timely knowledge here for free! If you need help or want to explore some ideas, book a Schedule a free Thrive Strategy Call today.

 

Free Thrive Guide + Strategy Consultation

 

Bill shares his strategies to lead in today’s uncertain times.

  • Lead Without a Plan — Although this sounds like terrible leadership, IF you relay that you’re FIGHTING through any crisis and problem, and when you work collectively with your team, you can figure out and make astounding pivots with your leadership.
    • Continue to hold the vision and communicate
    • Fight like hell
    • Ask your people for help
  • Radical Requests — Get access to improving the situation. Instead of feeling confined, ask what you really need! Don’t wipe yourself out, BUT work with a solution — For example, with clients & prospects, you can ask, “What do you need? What can I do for you instead?” It can help you turn situations around and come out with success and growth!
  • Name That Feeling — it takes courage to show emotions, and courage needs strength, to be a whole human! Nobody’s great—there are moments that you are, and moments that you’re not. Emotions make you human. There is power and courage in being a leader. Being human as a leader gives your people a truth, that you’re not faking it to make it. Self-awareness & mindfulness. Calling it out as a practice of acceptance—it becomes a powerful thing. Call it out and go with it!
  • Execute Flexibly — Working remotely to keep the business going. Technology can help you manage virtually. At the same time, don’t change or abandon your long-term vision and goals. Shift priorities, or even strategies! Metrics and dashboards? It might be missing since you moved virtually. Some tools and apps can help you out and keep it up. This helps people know if we’re collectively hitting metrics and KPIs. Keep the progress visibility out there!
  • Let People Get Off the Bus — People who continually resist might not be a good fit in your environment. There might be a better place for them to win. How do you get people in this space and get the right request out there? By leading up in the front and leading by example. Work with your team, and ask them what they can do. Keep nudging them up. Make a list of radical requests and have them do one while you are encouraging and helping. Fully appreciate and acknowledge the radical request from both perspectives.
  • Be a Trend-Spotter — Acknowledge the weaknesses and strengths in the world and yourself right now. What do they need? What can you do better? Pivot your business around what people need, and you might see opportunities. This might be the same business to different people, or a different business for the same people. Look for trends far outside the norm, and look broadly across the world. Bill shares his SWT tool—strengths, weaknesses, and trends. Start using this tool for in your industry, then for your region, and afterward go even broader!

 

Free Thrive Guide + Strategy Consultation

Growing Your Digital Marketing Agency & Drive Revenue | With Matt Buchanan

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Marketing agencies need bandwidth in order to create impactful reach for their clients and to continue to scale their business.

To scale an integrated enterprise of marketing professionals, it can get very expensive, and without strong capacity meets less marginal profits. (FYI: You can save over $90k per year.)

 

 

With any growing marketing agency, more clients means balancing more nuanced tasks and roles. When marketers take on too many assignments, their creativity can take a dip. Often, marketing agencies opt to use freelancers to complete minuscule tasks on the agency’s behalf on an ad-hoc basis.

Matt Buchanan is the founder of Pioneers of Marketing. His marketing agency helps well-known clients each earn over 1.5M on social media through direct messaging — and that’s only one revenue stream!

Matt has 4 MyOutDesk Virtual Assistants working for his marketing agency! “They are very professional & very timely. I’m grateful for them and for all the wisdom shared by MyOutDesk. The people you bring to us are top notch people. In all seriousness, I have to say that!”

If you need help or want to explore some ideas, schedule a free Strategy Consultation today.  

 

Monetizing Social Media: Direct Messaging to Drive Revenue

In this interview, we’re truly diving deep on tried & true methods to scale through direct messaging marketing. Social media is all about principles, guaranteed 100% to work every single time.

Matt shares the idea of having the right mentality about the marketing principles:

  • Be open minded
  • Be patient
  • Execute what you set

If you follow these proven principles of social media, they’ll 100% drive results. 

 

The video elaborates on the 2-step process for social media success:

  1. BRANDING
  2. ADVERTISING

Don’t do this alone, but with the MOD Family.

Free Grow Virtual Guide + Strategy Consultation

 

THREE PILLARS OF CREDIBILITY and BRANDING for FB, IG and LI

(The main social media networks you focus on)

1 – Audience

You need an audience and followers, having the audience gives you the altitude and credibility — we live in a world of perception, remember that!

How to build an audience: Go to an online event or an in-person event. Make it your intention to connect on socials. Have the goal to make viewers  follow you on socials, like “follow me on XX, YY, ZZ for more updates, for a replay, for a special offer, to connect, etc.”

Your goal is to take offline relationships online and vice-versa. You may also collaborate with people who already have an audience or have a good reach. 

2 – Content Through Facebook and Instagram Stories

Post IG stories, at least 6x a day from your personal account

What should you be posting? Cycle between these 3 types: personal, professional and lifestyle

  • Professional — brings value for your audience
  • Personal — connect as a person instead of just a logo—remember people want to do business with a person, not a logo
  • Lifestyle — documenting the life you live (your “human interest aspect”)

3 – Content Through Wall Posts

Stories vs. Wall Posts: Wall posts are highlight reels. they stay forever unless you delete it! Stories drive traffic and are more intimate since it’s available for just 24 hours. Stories shouldn’t be edited too much or not edited at all!

All the while, wall posts are permanent — it’s the face of your brand and company. They will never go away. So, only post what you want to last, but use the three content types mentioned. Throw in a lot of content, especially when you’re starting out. But, keep it to 3-4x a week if you’ve built an audience already. All of your promotions and posts should also go to your personal account.

 

Reference: https://www.instagram.com/matttbuchanan/ & https://www.instagram.com/pioneersofmarketing/

As you can see promotional posts aren’t on the business accounts too much. Use your personal page for credibility building and brand association.

 

OFFER:

For a free social media evaluation, text Matt: (908) 914-1888.

Follow and DM Matt on IG: https://www.instagram.com/matttbuchanan

 

Additional Tips:

Are you afraid of DMs? What do you say when you start a convo?

  • Understanding it in simple basic form — all social media is just a networking event
  • When you meet somebody in person — think about how you do it in real life: Introduce yourself!
  • “Hey how’s it going, saw your page/profile here, and want to get connected”
  • “Nice connecting with you, I have a great idea. I’d love to share it with you, what’s your cell? Can we chat about it?”
  • If they reply, send a text from your phone.
  • Ask: “When’s the best time to talk with you”
  • Depending on how credible you are, that’s how many people will reply to you. A response rate of 5-6 people out of 25 is a good start.
  • The higher your credibility, the more responses and messages you’ll get.
  • If they don’t respond, move on to the next.
  • Get used to rejection, don’t take NO personally—it’s going to happen.
  • Focus on the few that respond.

Don’t do this alone, but with the MOD Family.

Free Grow Virtual Guide + Strategy Consultation

Sales & Marketing for 2021: The tips you need to know

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There are new ways to communicate and exchange information, which is crucial for the future of your business in 2021.

Living in a digital age has many advantages that we’ve never seen before. The digital market is a hyper-competitive environment. It has its own rules and they are far different from the traditional ones that we have used to in the past.

Companies such as Amazon have changed the way we shop. We no longer need to go out and search for our products when they are available online. The digital market has allowed companies to reach a wider audience with their products and services. They are able to provide new features, which improves the business.

However, this hyper-competitive environment has its downfalls. There is a lot of competition in the digital market and it’s difficult for a company to stay afloat.

In order for a company to be successful they need to reach a wide audience. It’s not enough for them to just provide the best products and services.

 

In this article, you’ll read about:

  • Sales goals for the digital age
  • Sales development plans
  • Importance of digital marketing
  • Getting good ROI & increasing online traffic, when nobody is going outside

 

 

Sales goals for the digital age

To understand how sales teams work, it helps to look at how customers they buy nowadays. In general, buyers are now information gatherers. They aren’t only going to take your word, but the words from what’s on the internet.

 

An everyday buyer:

“If I was to looking into buying something, the key thing would be to read reviews of the product or service first. Even though I don’t believe in 100% honest and fair reviews online, but it’s still necessary for me to make an informed purchase decision.

 

To form goals for a sales team, you must first determine the goals of each customer. Each person has a set of desires that they seek to satisfy.

There are two types of goals: terminal & instrumental. Terminal goals refer to things that someone wants in order to be happy, while instrumental goals are the means through which those terminal goals are accomplished. For example, if someone wants to be happy, they might set a terminal goal of having a good job. Getting that job would then be an instrumental goal. The main problem with terminal goals is that fulfilling them does not guarantee a sense of satisfaction, and their fulfillment can be short-lived. For example, if someone achieves the goal of getting a good job, they might still be unhappy because they are required to work long hours at it. The same holds true for instrumental goals. Working hard to get a job can temporarily satisfy a person, but it may be only the first step toward achieving their terminal goal of happiness.

 

By understanding the full capacity of how your product can answer your buyers’ many terminal and instrumental goals, you’ll be able to provide the type of information that buyers seek online.

 

Why does this matter for me?

 

To effectively sell, it takes a large amount of evolving and adapting. Sometimes it’s the product, while most of the time it’s the sales personality.

A strong sales & marketing team with the right talents can effectively nurture & be a top producing team with predictable results. It requires the leader, the CEO, or the entrepreneur to curate and a foster these desired traits.

 

And here’s how…

 

MyOutDesk, rated #1 Virtual Assistant Services by TechRadar, has been in the industry for over a decade, helping all types of businesses grow. We have providing sales development virtual assistant services for years, becoming one of the top virtual assistant providers available.

The our B2B services are ranked #1 is because we deliver the most value out of most competitors. While you save up to 70% off on employee costs, you get highly-vetted top talent, as well as:

  • free business strategy consultations
  • growth templates & guides
  • monthly CEO mastermind group sessions
  • productivity tracking software
  • dedicated client services, and more!

After serving more than 5,000 clients and employing over 4000 professionals, we have seen firsthand how this investment supports business growth. Because of this experience, MyOutDesk, currently caters to other industries as well such as professional services, mortgage and insurance to name a few.

[Considering a Virtual Assistant?]

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Sales Development Plans

What is a sales development plan?

Sales development plans are generally developed by sales managers and executives to provide strategic direction for the company’s sales department.They usually cover one year but can be extended up to three or four years in length and, depending on the size of the organization, may extend beyond a single site into multiple sites.

 

A typical sale development plan will include some or all of the following:

  1. External environment analysis – where does your business fit within its external environment? What are your key competitors doing in this market space? How have they performed over time?
  2. Internal environment analysis – how is your business performing? What are the key areas of performance you need to improve upon?
  3. Competitor analysis – what is the performance of your competitors? What are they doing to be more successful in this market space?
  4. Benchmarking – what is the average performance of your competitors? How are they performing against their competitors?
  5. SWOT analysis – what are the strengths, weaknesses, opportunities and threats in your business environment?
  6. Mission statement – what are your long term goals? What is the purpose of your business?

[Considering a Virtual Assistant?]

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Importance of digital marketing

Digital marketing is a particularly effective strategy to achieve the goals of an individual or company in today’s world where people have become accustomed to finding information online. Online marketing strategies are also very cost-effective, especially when compared with offline alternatives such as TV and radio ads and billboards.

Effective digital marketing operations

Anyone who has spent time on Facebook or Twitter knows that online marketing is rampant. We are all marketed to, both directly and indirectly, every single day of our lives. It’s no wonder why people have become increasingly numb to traditional advertising methods.

One of the biggest reasons for this move is because there are more people on social media than any other platform. In fact, almost all digital consumers use some sort of social media.

This means that social media platforms are the best way to get your message out there. Not only that, but it also allows you to have a two-way conversation with potential customers.

However, online marketing methods are increasingly becoming more effective. This is because the digital space gives marketers an unprecedented opportunity to track and measure their effectiveness.

For example, by tracking how many times a person clicks on an ad or visits the company website after reading an online article, marketers can more accurately gauge their return on investment (ROI). This allows them to spend their advertising dollars more effectively.

 

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Getting good ROI & online traffic, when nobody is going outside

In today’s uniquely stay-at-home world, the math is simple with an enormous ROI by employing virtual assistants who can effectively handle the many aspects of a tedious online  business operation.

You can lower your costs, reduce overhead, and leverage remote work for your business. It starts with a MyOutDesk Virtual Assistant.

With over 13 years of leveraging the power of remote work, we’ve gained the knowledge to help your business scale, increase profits, and allow your team members more freedom to focus on growth, all while lowering operational costs.

Nowadays, interaction is key to marketing efforts. Enhance your interaction with a full-time virtual assistant with proven experience, at up to 70% less than a traditional employee.

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Focus on your growth & scale your operations for 2021

ENVISIONING OF A NEW REALITY FOR YOUR BUSINESS

Simply put, MyOutDesk equips entrepreneurs & business owners with tools, strategies, and virtual employees – and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.

MyOutDesk proudly provides additional free business growth guides, books, and strategy calls.

See what we are about, and schedule a free consultation with us. We’ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.

 

Experience The Difference
MyOutDesk can save you up to 70% on employment cost
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

 

Did You Know?  MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Pioneers of virtual assistant services, our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”

When you need to scale up customer service… but your AI just doesn’t quite cut it yet

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There is no doubt that the presence of AI in today’s businesses has helped companies operate smoothly when teams cannot afford more customer service employees. For some, businesses are finding that their retention rates are dipping while using AI customer service software.

So what is the perfect balance in incorporating AI, yet still fostering genuine client relationships?

 

Despite tremendous success in AI software like Siri & Google Assistants by the big-5 tech companies, most AI solutions out there made by tech start-ups lack the programmatic ability to respond in a genuinely human way to queries.

An “unsupervised” AI bot has led businesses to receive sudden surges in negative feedback, bad reviews, and increased churn. Every customer in the world, including myself, will always choose “talk to a person” or “connect to a representative” as the first choice over a call.

When small teams don’t have the time, there’s an additional solution to continue improving their AI customer service – with human touch. When a customer service representative administers AI tools at full-time capacity, that is how the best synergy happens and all customer expectations can truly meet satisfaction.

 

 

Enhancing the Digital Learning Curve

With dozens of AI bots on the market, it’s easy to fall into the trap of trying to automate your customer interactions. Your customer begins their interaction thinking they’re chatting with a person, and when they realize it’s a bot, their level of satisfaction drops precipitously.

It’s natural to look for automated solutions first. After all, IT solutions are often more cost-effective than hiring team members.

Many aren’t yet aware that competitive businesses are assigning a full-time virtual assistant to pair with their digital customer service technologies. Virtual assistants are providing the human-touch needed for up to less than 70% the cost of a traditional full-time employee – often in the same tier of low overhead costs as some popular digital software subscriptions.

 

 

Increasing Retention Rates + KPIs, with “hybrid” virtual solutions

Businesses find that they can finally deliver the genuine customer satisfaction that all buyers expect – when the power of virtual AI meets the power of human virtual assistance – fortunately at a lower amount of overhead costs than a full-time physical employee (allowing the best profit margins).

An experienced, qualified Virtual Assistant provider is capable of supplementing the rest of client service needs. They can handle customer onboarding and training processes, along with Tier-1 support and Help Desk tasks.

A virtual assistant is fully in charge of administering customer service technologies (open, manage, and close tickets) – delivering that genuine customer satisfaction that all buyers demand.

As Shep Hyken mentioned during our special webinar, “If your employees and customers are nervous, uncertain and even scared, you owe it to them to communicate at a much higher frequency and much more empathetic than you ever have before.” Communication is key, and this is why AI tools need to couple with fast human response, which can all be afforded by a virtual assistant.

 

 

 

There’s nothing more important to a growing business than your customer experience 

In today’s service economy, excellent service is the deciding factor for most businesses. If teams do not focus on creating a good experience across each and every interaction, you will lead to negative feedback, bad reviews, and increased churn.

Despite the hype, commercial AI is still maturing. While it can be useful for basic key-phrase recognition and providing canned responses to common questions, ultimately it’s confined to the limitations of a predefined workflow. AI cannot yet think outside the box and adapt to situations that require a degree of empathy and comprehension—and it often falls apart when asked even simple questions outside of what it is programmed to recognize.

 

 

Relying on AI as a front-line customer interaction tool alone can be dangerous. So rather than attempting to replace human assistance with AI solutions, it’s better to combine them for optimal customer service. The modern workplace is increasingly collaborative, and human assistants remain intrinsically more capable to foster relationships than AI alone.

There’s a place for automation, and there’s also a place for real, human staffing – and VA providers such as MyOutDesk virtual assistants are the top-tier solution for your high-tech help desk & customer service roles for a fraction of what business would pay locally. 

 

Experience The Difference
MyOutDesk can save you up to 70% on employment cost
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

Is Your Email Marketing Failing? Here’s How To Fix It!

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Email marketing is one of the most powerful and cost efficient tools for generating & nurturing leads. Its non-obtrusive nature and immense flexibility gives you a lot of room to find creative ways to market to your clients. You shouldn’t underestimate the possibilities that can be created with a strong email marketing strategy.

Email marketing requires attention and consistency. Leverage a MyOutDesk Marketing Virtual Assistant to implement your strategies for email and all your marketing responsibilities. Schedule your ‘Grow Virtual’ Strategy Session to find out how.

 

MyOutDesk can save you up to 70% on employment cost
Claim a free strategy consultation & downloads

 

If your email marketing is not as effective as you might hope, there are a few factors that might be holding you back.

1. You aren’t doing it.– Surprisingly, there are a huge number of entrepreneurs who do not utilize email marketing in their business. Email is 40 times more effective at acquiring new customers than Facebook or Twitter. According to studies, email beats social media by 40 xs for customer acquisition.

2. You aren’t personalizing it. – Automated emails are convenient ad easy. There is nothing wrong with writing blanket type emails that may generally appeal to a large portion of your niche. You do not have to write an individual email to your contact list, however, little touches of “personalization” are important as well. For example, using their names is a great touch. “Hey Greg!” is still better than a non-descript greeting. Many email platforms allow you to customize greetings and can be programmed to pull names from a list. Aside from that, use words or terms that are related to your niche, this tells your leads that you really know what you are talking about and are here to help them.

3. You aren’t responding quickly enough. – Speed to leads applies to emails too. Over 88% of prospective customers expect a response within an hour, but this is rarely accomplished. You should respond to inquiries within the day of receiving them AT LEAST., the sooner the better.

4. You aren’t mobile friendly. – Mobile accounts for up to 77% of email opens! When creating your emails, make sure that they are mobile friendly as well. People are constantly on their phones and you want to be sure that your email has readability across different devices. Testing your emails before sending them out so you can make adjustments is a great way to ensure that you are.

5. Your content isn’t dynamic. – Nobody wants to hear the same things over and over again nor do they want to feel that all you are doing is selling to them. Mix-up your content by talking about different aspects of human life that relate to your services. Find different ways to touch on your audience’s personal interests and perspectives.

6. You aren’t testing your content. – A/B or split testing is a highly effective tool when you are trying to figure out your market. Testing the efficacy of different kinds of content can greatly help your marketing strategy. Every audience is different. You must test to know what works. A/B tests can improve conversion rates by 49%.

Email marketing can indeed be a powerful avenue you can use to grow your business, but sometimes it takes the kind of time and attention that you just do not have. A MyOutDesk Virtual assistant can be instrumental in ensuring that your marketing campaigns are effective.

Schedule a ‘Grow Virtual’ Strategy Session so we can help you make the most out of your email marketing!

 

Experience The Difference
MyOutDesk can save you up to 70% on employment cost
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

 

When Sometimes Hustle Just Isn’t Enough

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Are you happy? Think about it for a moment: are you really, truly happy in your career? Studies have shown that the human mind finds fulfillment & happiness in doing tasks that are useful, so it’s likely that you get an emotional reward from your work – otherwise you would have changed careers long ago.

Still, before that first cup of coffee, do you come in filled with excitement about the day ahead, or do you have trepidation about a pile of unsolved problems that you have to tackle while simultaneously pushing your business forward?

Maybe the problem isn’t you or your job – it’s that you’ve missed a critical off-ramp to the world of hustle. You’re still stuck in the fast lane pushing as hard & fast as you can, despite the fact that the more successful you become the harder you have to push just to keep pace with all of the demands.

What did you miss? In a word: help. Schedule your ‘Grow Virtual’ Business Strategy Session today to find it.

 

 

When you’ve got a tiny business, you can wear all the hats, do all the jobs, and keep all the profits. Even on a small scale, it’s a lot of work, but at least you can keep up with things. Then, as your business starts to grow, the demands increase. More customers, more prospects, more demands on your time – more hustle.

As a business owner, you’re like a frog in the pot of water – it’s easy to miss the slowly increasing heat as it comes to boil, until you’ve reached a point where you’re waking up early & staying up late just to stay on top of things. You never would have taken a job working for somebody else doing this kind of work, but for some reason you torture yourself with it because it gives you freedom.

Freedom? We need to redefine the term, because you’re definitely not free and able to determine your own course in life if you spend all day, every day running just to keep up. Perhaps we could say that “creating your own trap is better than being bait in somebody else’s” – but that’s still a dark, pessimistic view of things, and it doesn’t have to be that way.

As your business grows, you need to add team members to handle the busy-work that you no longer have time for. Your job is to be a leader, provide vision & inspiration, and handle key tasks that nobody else can manage – and maybe even sip the occasional Pina Colada on the beach of a tropical resort along the way.

The way that you get from here to there is by hiring staff to handle the hustle for you – which is exactly what MyOutDesk does for thousands of clients across the United States. We provide higher-quality staffing with prices 70% less than you’d pay for in-house staff, with the flexibility you need to handle any type of assistance required. Schedule your ‘Grow Virtual’ Business Strategy Session today to find out more!

 

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Winning Leadership Strategies In The Virtual Workplace

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Leadership is challenging, and when you add a virtual workplace into the equation, the level of complexity and complications go even higher. The qualities of a good leader are thrown more sharply into focus when you need to successfully manage a team that is entirely remote. There’s no such thing as “management by walking around,” or any of those leadership styles that benefit from being in an office.

While fundamentally, leadership stays generally the same, the unique aspects of being a leader in a virtual environment can be tricky. You’ve got to consider the logistical issues of scheduling across time zones, communicating virtually and overall, how you’re going to foster teamwork remotely.

Get the support you need to be an excellent leader to your virtual team. Schedule a consultation with us today to find out more!

 

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Foster Connections

It is crucial for you to create unity within your team and ensure that you are working towards the same goals. A study from Harvard University revealed that leaders need to develop a common identity and understanding for their virtual teams, as without it, virtual team members are especially prone to “us versus them” thinking and the perils of incomplete information. You can’t have soloists or teams developing within your team, everyone has to be enrolled towards a single purpose, despite the fact that they are working on different things. Create opportunities for you and your team to connect via weekly meetings and even online calls that are not solely about work. Create a team culture that everyone will feel comfortable and happy to be in.

 

Foster Communication

According to the aforementioned study at Harvard regarding digital work environments:

“Digital dependence often impedes information exchange, however. In face-to-face teams, participants can rely on nonverbal and contextual cues to provide insight into what’s going on. When we walk into an in-person meeting, for example, we can immediately sense the individual and collective moods of the people in the room—information that we use (consciously or not) to tailor subsequent interactions. Having to rely on digital communication erodes the transmission of this crucial type of intelligence.”

Communication is so important when you have a virtual team. Finding ways to ensure that there are many channels and platforms to communicate is imperative to your success. Always be clear about expectations and be open to any incoming information. Make yourself available to your team and let them know that sending over an instant message or a call is more than ok.

 

Manage your processes and information

Creating processes is very important, so is documentation. Make sure that both your processes and documentation are always up to date and organized. Over time, you will find that your processes need tweaks so analyze them and discuss frequently with your team to get them just right. Also, be sure that you religiously document and organize all your data etc. Hand in hand with your processes, this will be the foundations of your business and you must be the one to spearhead this.

The qualities you need in order to be an effective leader for a virtual team does not stray too far from what is needed of a leader in any other situation. Patience, openness, responsiveness and flexibility will always give you good results, all you have to do is pair those qualities with the strategies mentioned above and you will hit it out of the park for sure.

 

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No More Distractions: Scaling Your Business & Growing Profitability

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It can be a real challenge to perform at an optimum level in our increasingly distracted world. If you’re a person who really wants to be the best version of yourself, this podcast is for you.

Mark Struczewski is a productivity expert and online trainer that helps people be productive in a distracted world. He is also the host of The Mark Struczewski Podcast.

 

THE MARK STRUCZEWSKI PODCAST
Scaling Your Business and Growing Profitability – Daniel Ramsey

Podcast Link

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In this episode, Daniel and Mark discuss the 3 stages of entrepreneurial growth, leveraging, 96% versus 4% versus 0.04%, the downfall of tribal knowledge, and control freaks.

Daniel Ramsey is the founder and CEO of MyOutDesk, the highest-rated virtual assistant company in the marketplace with over 500 verified 5-star reviews, and over 13 years of experience, serving more than 6,000 clients across industries. Back in 2008, he was inspired by his own time-management struggles to find a better way to help agents leverage their time & energy, and created MyOutDesk to provide a trusted, reliable solution to the office administration, marketing & prospecting tasks that every agent has – but most lack the time to focus on. In 13 years with MyOutDesk, Daniel has helped thousands of clients scale their businesses and grow profitability.

Visit Mark at https://www.markstruczewski.com/.

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Getting GHOSTED by clients because of this one thing…

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Are your hot leads suddenly not responding anymore? When you seem to be hitting it off, this is probably why, all of a sudden, you’re getting ghosted.

Earlier today, a sales guy shared with me this extremely common incident:

“I had a great call, but now they’ve ghosted me. I don’t know what happened. We had some great conversations, and it felt good. I liked them, and they seemed to like me … BUT I can’t get them back on the phone!”

 

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Building Rapport Requires COMPETENCY & SINCERITY

Here’s the thing. Foundational in the sales process, building rapport is akin to building trust. You can build rapport either by showing your competency or your sincerity.

  1. Showing your competency means that “I know what I’m doing, and I can help you.”
  2. Showing your sincerity means that “I actually care about you and your success.”

These are the two ways to establish trust and ultimately grow your rapport.

Building rapport is only the first step. Your rapport alone is NOT going to get leads to call you back.

 

Salespeople getting ‘ghosted’ are missing: CREATING VALUE

Building trust and rapport is only going to get leads to have the conversation with you & listen to what you have to say – but they aren’t going to call you back unless you create value.

How do I get them to actually be in a client relationship with me?

Adding value is the quality that all salespeople struggle with. It takes intention to uniquely engage each lead. The questions you should be asking yourself with every call are:

  • How can I add value to somebody’s life?
  • What expertise and qualities can I contribute to somebody’s business? to my clients?

In every industry, whether your role is an insurance broker, a real estate agent, a mortgage person, a construction person, you must answer you are continually adding value in every interaction … and that’s how you get them to call you back.

 

It’s time to maximize your productivity:
Leverage virtual assistants!

 

If you’re struggling to get people to call you back, you need to implore your customers and ask for feedback. The best sales professionals will ask the:

  • How’s your progress going today?
  • Do you feel like I’m helping you?
  • Do you feel like I’m adding value to your business?

 

If they respond along the lines of …

  • “I want you in my world moving forward … Would you support me?” 
  • “This has really changed my thinking”
  • “I appreciate the great ideas you’ve taught me”

 … That’s when you know that you’ve added value.

 

Salespeople have to overcome this hurdle and break down the difference between building rapport and adding value. Once you distinguish yourself with these concepts you’ll get your customers to call you back.

 

Maximize Value & A New Reality for Your Business

Simply put, MyOutDesk equips entrepreneurs with tools, strategies, and virtual employees – and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.

MyOutDesk proudly provides additional free business growth guides, books, and strategy calls.

See what we are about, and schedule a free consultation with us. We’ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.

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Did You Know?  MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Our first client in 2008 went from five to seventeen VPs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.” 

 

 

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