Technology is changing faster than you can keep up—how can technology alter your business outcomes? Wouldn’t it be great if you could make a wish list of all the new tech stuff you’d like to deploy for your business and have it all in front of you knowing it would increase ROI and you could conquer the chaos of systems, processes, hiring and managing people and gain some Work/Life balance? Just us as we discuss these issues with LionDesk.
In this webinar, you’ll learn about being a business and a brand in social media, how growth starts within your business and client base, and the strategy behind making brand gladiators! Megan Connor, Creative Marketing Officer of Adapting Social discusses how important it is to have Brand Gladiators to carry your marketing and social media presence to new heights.
How’s that pipeline looking for 2019? If you are falling behind, or just want to increase more conversions for 2019 then join us as Cole Realty Resource’s Tyler Steenken walks you through how their data and proven strategies get you more conversions. They will showcase agents just like you and how they got to be on top of their game.
Amidst all the technological advances and emerging marketing trends in real estate, email marketing remains to be a relevant platform that you can use to engage your prospects, increase website traffic, boost your sales, and build brand loyalty. However, the proven success of this platform also means that your leads’ inboxes may be overflowing with emails. How do you ensure then, that the ones you send out are read and acted upon? Here are 7 effective ways to optimize your email marketing campaign:
As we discussed in our last post, Social media is a powerful tool you can use in to boost your business. Its free, it has great reach and it is accessible to many people. However, according to research, Real Estate related social media accounts churn out the most content and yet garners the lowest rate of engagement. Even though many Real Estate firms follow the advice of Social Media gurus on frequency of posts and posting images, the following results were found:
It’s portable, personal and always available – Social media is everywhere, all of the time. Facebook, LinkedIn, Instagram, and other popular social media networks make your entire network of personal & professional contacts available 24/7 at with a tap, swipe, and push of a button. There’s no disputing how pervasive social media has become over the last decade – and in real estate, it’s no longer optional.
Whether you’re actively marketing your business by reaching out to prospects on Facebook or LinkedIn, or passively branding yourself with business updates, there’s real value to be had in being active in social media. It keeps you top of mind with clients, colleagues & prospects – and provides solid supporting information on your business & professional reputation for potential clients doing research.
Not only is social media a valuable tool for promoting your business, but that value is magnified by its accessibility. Nearly anyone on the planet can learn more about your business on their smart phones, tablets or PC – which really makes a compelling case for taking advantage of the different channels we have in order to boost our online presence. You’re not looking for just “anyone on the planet”, though – you want to reach potential buyers & sellers, so consider the real estate data below:
REALTOR® Online Market Data:
- 90 percent of home buyers searched online at some point during their home buying process.
- In 2018, 44 percent looked for properties online first
- 58% of Millennials & 46% Generation X found their home on a mobile device (compared to 33% of Younger Boomers)
- 76% of all buyers found their home on a mobile device
- 17% of all buyer found an agent with their mobile device
- Over 72% of all REALTORS® use social media in their profession
As you can see, not only is Social Media worth using – it’s already widely used in real estate, so if you want to avoid missing opportunities you need to keep up with the rest of the industry. The biggest question isn’t if you should be leveraging Social Media, but how do it effectively to increase your visibility with potential customers. Here are the some keys to getting the most from Social Media:
- Think ‘Local’: While the occasional general interest and international or national news post can be great to add variety and drive interest to your social Media channels, try to target the majority of your content towards what is happening locally. Is there a great restaurant in the neighborhood? Are there any events within the community that are noteworthy? Share information and give insights that can really give your followers an idea of your knowledge and expertise within your area. When you do create content that is not specifically related to your area, make sure to make some sort of connection between the two, like how this piece can affect your community etc.
- Go Beyond Listings: Many Social Media accounts of Real Estate Agents consist mostly or solely of their listings. You will find that these accounts have low to no followers and activity. You want to have a variety of content that will draw interest and establish your knowledge and expertise. You also want to have dynamic content that will keep people interested. When you do post your listings, say something interesting about the neighborhood and highlight the good qualities of the home and the area surrounding it. Is it near any great parks or near any school districts? Let your audience know why they may not want to miss out on a great property. To create buzz around your Social Media channels, pose questions and create polls and have a contest or have a raffle for people who engage in them.
- Be Authentic: Let your Social Media reflect your awesome personality. Share things that you are passionate about. Show them why trusting you with their business is the best option. Talk about charities or a volunteer program within the community that is close to your heart, share a few moments or stories about your family or your beloved pet, you can even talk about sports or other hobbies that you are passionate about. These parts that make up who you are can be a great way to tell people what you are really all about; it can give them an idea of what kind of person they are going to get to work with if they decide to enlist your services. Show your audience how to relate to you on a personal level.
- Engage Your Audience: One sided conversations are never fun. Make sure that you engage your audience. Answer comments and respond to questions. Acknowledge by liking and responding. When your audience sees that their input is valued and their queries will always be answered, you can start building rapport and eventually this may turn into a partnership. You want people to remember you and engaging them if they reach out is a great way to ensure that.
- Strategize and Measure
In order to ensure that you are getting the most out of your Social Media channels, a posting strategy and measuring metrics would be extremely beneficial. While it is true that not everything you do will have a direct and tangible result, it is helpful to have some kind of goal for the content you put forth, whether you use the available analytics on outlets such as Facebook or otherwise. A posting schedule and content timeline can also help keep you organized. How often and what you post based on your strategy is better than posting random pieces at random times. A consistent schedule is also a great way for your audience to know when to check back for new content. Hand in hand, strategizing and measuring will give you an idea if your content is giving you your desired results or if you need to adjust things here and there.
Social Media is a very powerful platform if you know how to make it work for you. While it can seem time consuming, the pay-off can be immense and rewarding. Working closely with someone in your team like a Virtual Assistant can save you the time without wasting the opportunity. You should always be nurturing your online presence, and the great news is a virtual assistant can do much of this work for you.
For example, let’s say you have 5,000 Facebook friends. How do you know that these are the best 5,000 to have? You can have your virtual professional put them through a process where people you’ve engaged with are coming up more and more on your screen. You’re driving more and more referrals through your community and creating posts. All of a sudden, you are a bit of a local celebrity! But again, you don’t want social media to consume your own time, so you can delegate it to a virtual professional.
MyOutDesk’s Real Estate Virtual Assistants are an integral part of many real estate agent & brokers social media strategies. By working with your virtual assistant to help them develop an iron-clad understanding of your elevator pitch, positioning documents, and value proposition, they’ll be able to can distill that message down for social media, video, photos, infographics, and really all kinds of things that help them to market your product or service and your message.
If you’re ready to take your social media presence to the next level, and need a need someone who can help you boost your online presence and Social Media engagement, give us a call and schedule a Double My Business Strategy Session. Let’s discuss how we can help you gain leverage and free up your time.
How well do you market your real estate business? In this industry, you’re not merely selling a product but essentially selling yourself. Your main goal is to convince your leads & potential clients that you’re the most qualified agent to sell or find them their home. The best way to do this is with the 7 step real estate marketing plan.
There are lots of resources to aid in boosting your marketing plan. However, you must customize your marketing strategy to ensure that it is right for your business. Ideally, you want to build your real estate marketing plan so you are not only producing successful deals but promoting referrals, and building your personal brand. It needs to be a well-balanced plan that caters to both potential clients and fosters relationships with existing clients. Schedule your Double My Business Strategy Session today to learn more about marketing help from MyOutDesk real estate virtual assistants.
The 7 Step Real Estate Marketing Plan
- Identify Your Value Proposition: At the end of the day; it’s not flashy signs or advertisements that convince people to work with you. It is about the relationships you build with them and what you put out to enable them to resonate with you. Beyond products and services, what is it that you bring to the table? Why should they trust you? Establish from the very beginning what you bring to the table and why you are the best choice. This will establish that you are not just after a sale.
- Utilize Word of Mouth Advertising by Getting Involved: One of your greatest resources to highlight your strengths are people whose lives you have already touched. Utilize the voice of those people and incorporate it in your strategy. Elevate your reputation by “doing” instead of just “saying”. Actively participate in your community, share knowledge you have amassed over the years and establish your reliability by your actions. This could translate into a number of things such as supporting charities or organizations within your community, actively participating in events etc.
- Establish Dependability: Be consistent with your actions. Send out that monthly newsletter without miss, post your weekly blog, even return phone calls within a specific time period, these things will help in building your reputation as someone reliable and trustworthy, in everything you do, ensure that you are consistent.
- Determine Your Goals: Set your goals and make sure that they are achievable. First, set a large scale goal, let’s say, for the year, then break them down and determine what you need to do daily, weekly and monthly in order to achieve that goal. Use the S.M.A.R.T. system, Ensure that each goal is Specific, Measurable, Attainable, Relevant and Timely. (Read more about being S.M.A.R.T. here) Create a system in which you and the members of your team can be accountable for their roles.
- Foster Good Relationships: Whether it is with your next door neighbor or the Vice President of your bank, make sure you are building good relationships. Good relationships will lead to future referrals and strong brand reputation.
- Quality vs. Quantity: Make sure that everything you do has value in it. Being busy does not equate being productive. Make sure that your time is spent towards accomplishing those goals you have set for yourself.
- Make Sure Your Team is On Board: Running a successful marketing plan takes a lot of dedicated time and work. So make sure that every member of your team is on board and understands their specific roles. Motivate each member by highlighting their importance and make sure they understand how essential each of their roles are to success in accomplishing your goals.
A successful marketing plan is not easy to but it is definitely attainable. It will require dedication and consistency in every aspect. Flowery words and flashy advertising is a great way to catch interest but its what you do over the course of time that will really matter.
Once you figure out what works best for you and you ensure that you constantly work at improving and strengthening your strategy, you have the potential to be unstoppable.
If you find that you help maintaining your marketing plan tasks, a virtual assistant may be the answer for you. MyOutDesk provides real estate trained virtual assistants for everything from administrative, prospecting and marketing tasks. Schedule your Double My Business Strategy Session today!
What do I tweet? That is the biggest question about using twitter. Let’s start with this question for you to ponder:
How should you use twitter? You’re going to find out in a few moments, so stick with me here.
It is quite surprising that less than 48% of real estate professionals are using Twitter. What? There are nearly a billion users on twitter, how could you make the conscious choice to remove yourself from that enormous pool of prospects?
Here are some tips to get you excited to use Twitter for your Real Estate Business: Read more
Do you spend a lot of time organizing and attempting to execute a marketing strategy that you’re not equipped for? Do you have the time to do your social media engagement, website updates, and the creation of flyers and other collateral?
Chances are you, the answer to all of those is the same…you don’t have the time, nor the expertise to execute on it all. PLUS, isn’t your job to sell homes?
Last we checked, real estate agents weren’t “marketers.” Check out the infographic below to see more of what your Marketing Virtual Assistant will do for you, and schedule your Double My Business Strategy Session today and find out how a MyOutDesk Virtual Assistant can support you to boost your business.
Your Marketing Virtual Assistant will be solely dedicated to implementing your marketing plan. By handling Social Media, blogging, SEO, and material creation such as flyers, signs, postcards, virtual tours and the like. See the infographic below to find out what a Real Estate Marketing Virtual assistant can do for you.
Leverage a Real Estate Marketing virtual assistant and gain more time and freedom to focus on what you do best. Invest your time selling and only on commission-generating activities; allow a VA to do the “busy work.”
If you are interested in hiring a real estate virtual assistant for marketing, administration or prospecting, schedule your Double My Business Strategy Session today and find out how a MyOutDesk Virtual Assistant can support you and help grow your business revenue.
Your website is up and running, you’ve worked out a great design and you have filled-it with great content. So how do you get more traffic? When 59% of homebuyers begin their home searches online and 95% of buyers use the internet, you want to be sure that when someone is looking in your area, they find your website. You could say, now more than ever, your Search Engine Optimization (SEO) is important. We’ve discussed building a winning real estate website before. (See: http://www.myoutdesk.com/tips-for-a-winning-real-estate-website/). Now, let’s talk about getting traffic to that amazing website.
Gaining traffic is a full time effort. Hiring a real estate virtual assistant to manage your website and dedicate time to gaining traffic may be a great first step. While your input and overall approval for anything and everything you publish online will be essential, it can be a great resource to have someone fully dedicated to bolstering your online presence and reach.
So how do you get more traffic? Here are some tips to help you optimize your real estate website.