Marketing is all about turning data into action. What are you doing with the information you collect? The way that online marketing has changed the marketing landscape, is now a time where you need to be able to recognize your target audience, their needs and wants, and respond with timely content that speaks to them.
In this blog post, we will show you how to create a successful social media campaign with data in mind. The idea is that you can gain an understanding of what your customers are interested in, and then respond to those needs and wants by creating valuable content they are looking for.
Follow these steps:
(Or, simply assign these to your MyOutDesk marketing assistant)
Research and collect relevant data:
To find out how you can create data-driven campaigns that are in line with your goals and objectives, you should do some basic research about your target audience – who are they, what are their interests, what do they want and need? Look at your sales records, and find patterns in customer purchases that are relevant to your business.
To find out how you can create data-driven campaigns that are in line with your goals and objectives, you should do some basic research about your target audience – who are they, what are their interests, what do they want and need? Look at your sales records, and find patterns in customer purchases to identify the types of audiences with the highest probability of purchasing your product or service.
Relevant data can be obtained from surveys that are based on real engagement via social channels like Facebook and Twitter. There is also a lot of information out there for free through search engines like Google Trends which tracks popularity over time. It’s also worth noting that businesses under 30 have a relatively low chance of being profitable, so the main focus should be on turning more profitable customers into future customers.
Create a schedule of posts:
You don’t have to post on each social network 24/7. Figure out the best times for when people engage with you the most and create a scheduled plan for which days of the week you will be posting (and which days you won’t).
Build effective email campaigns with A/B testing and apply them into drip campaigns:
Retention is key and what you’re looking for are relevant content that your audience will respond to. This is where A/B testing comes in (also known as split testing). You set up different email blasts with different copy, images, links and etc., and then measure which post the audience responds to most.
Whether you are looking for a silver bullet or an iterative approach, A/B testing has proven itself in many ways. The method of split-testing is also called ‘Optimization’ or ‘Comparative Analysis’.
Advantages of a full-time virtual assistant:
Virtual assistants only work during business hours. They usually work 9 am – 5 pm. This is a huge time-saver because they can take care of the tasks you don’t have time to do yourself or that need your expert skills to accomplish.
It’s important to remember that the relationship between a virtual assistant and their client is more about experience and attitude than it is about actual skill set. That’s why MyOutDesk has a seamless hiring process, so you can find the best one for you based on personality and service quality, rather than just skillset alone.
3. Creative freedom
Your virtual assistant is your outsourced employee. You are paying a small fee for their time, skills, and expertise. They are working for you, so give them tasks that allow them to be creative and make some suggestions about how you’d like things done. The more freedom they have, the more help they will be.
4. Saves you money
Virtual assistants give you clients a better experience at a lower cost than hiring full-time employees or freelancers. This allows you to save money and invest it into growing your business further – or keep it as cash flow for immediate use.
MyOutDesk has been in business since 2018, with over 7,000 satisfied clients. We’ve learned a lot about the best ways to manage out-sourcing, and have integrated that knowledge into our system.
MyOutDesk’s virtual assistants are hand-picked for their quality of service and reliability. We take the time to get to know them as people and as professionals before we let them into your business. They take pride in what they do and want your experience with MyOutDesk to be a good one so they will work hard to make sure that you are happy every step of the way.
“Outsourcing makes the hustle better — because you’re not burdened with many/growing expenses that you’ll need to figure out how to cover and hit profit”
Focus on your growth & scale your operations
ENVISIONING OF A NEW REALITY FOR YOUR BUSINESS
Simply put, MyOutDesk equips entrepreneurs & business owners with tools, strategies, and virtual employees – and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.
MyOutDesk proudly provides additional free business growth guides, books, and strategy calls.
See what we are about, and schedule a free consultation with us. We’ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.
Experience The Difference
MyOutDesk can save you up to 70% on the employment cost
Claim a free business strategy consultation & ‘Grow Virtual’ Guide
Did You Know? MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”