Facebook reports that, around the world, people are on the hunt for new ways to reclaim their time, find joy in online shopping, interact with brands and participate in global and local communities through emerging technologies. Virtual marketing assistants help growing businesses scale operations & stay on top of their digital marketing presence.
To better understand the conditions that enable people to build for the future today, Facebook commissioned s to survey 12,500 online people (ages 18–64) across 14 global markets1 during August–September, 2020. They found that, around the world, people are on the hunt for new ways to reclaim their time, find joy in online shopping, interact with brands and participate in global and local communities through emerging technologies. Read on to discover what this all means for you.
Facebook Report – Emerging Trends: The Forces Shaping the Future Today
According to this new 2021 report, as people’s expectations around convenience, participation, community and entrepreneurship evolve, early adopters in fast growing markets provide a glimpse into what the future holds for all of us.
- The Convenience Gap
- The Participation Paradigm
- The Digital Gathering
- The Entrepreneur’s Edge
SUMMARY OF THE REPORT
The Convenience Gap
People will increasingly pay to save time.
People continue to experiment with different features and services in their search for convenience. Brands that figure out how to give people time back may earn a timeless place in consumers’ hearts and wallets—whether that means offering more frictionless shopping, more mobile payments or faster service via messaging apps.
The Participation Paradigm
People surveyed globally express a growing interest in immersive online shopping experiences. Shoppers are readily embracing change, and brands can build stronger connections by developing innovative and useful digital experiences. Whether you engage people via Live Shopping, AR or interactive polls in stories, the goal should be adding value versus using the technology in and of itself.
- 78% say AR is a fun way to interact with brands
- 61% say AR needs more development to become truly useful
- 14% Have tried Live Shopping in the last year
- 86% of Live Shoppers expect their usage to increase in the coming year
The Digital Gathering
Community remains as important as ever, but how people are building it is evolving rapidly, creating new paths to finding a sense of belonging. New technologies are enabling meaningful digital gatherings, amplifying opportunities for people to connect over passions and issues across borders and cultures.
Among people surveyed globally
- 64% are members of an online community
- 74% expect their engagement to increase in the future
- 83% are open to brands participating in their online communities
The Entrepreneur’s Edge
People surveyed say local entrepreneurship is being empowered by new digital and social technologies
- 91% actively support and buy from local businesses and entrepreneurs
- 34% of these “entrepreneur activists”
are entrepreneurs themselves
- 94% believe that technology and social media has made it easier for people to start a business
With new digital tools and social platforms expanding people’s entrepreneurial possibilities, many are embracing the chance to start businesses of their own. 79% say Facebook apps and services are helping entrepreneurs succeed, and with 60% believing there are still many opportunities for entrepreneurs to disrupt traditional businesses, most of them think the future is looking bright.
The shift to virtual
How a productive marketing team in 2021 looks
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