Now more than ever, how you market and do business online has become crucial as we all try to survive these uncertain times. While we look into new solutions, remote employees, and test out new strategies that may work with this new paradigm in running your business, we must not forget about traditional methods either. Email marketing can still be a powerful approach that you may want to put even more time into now that people have more time to actually sit down and read their emails.
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Here are some email marketing statistics you should know:
- 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences.
- 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.
- According to The Relevancy Group’s findings, US marketing executives believe that email alone drives the same amount of revenue as their social media, website, and display ad efforts combined.
If that doesn’t convince you that email marketing is still important and relevant today, then we don’t know what will.
First and foremost look into an email marketing service provider. Find a system that you can personalize and automate seamlessly. Look into what they can do with your data and what kinds of streams you can create and make sure it fits within your business. We love Marketo, but there are many other great services you can find out there.
If you are starting your email list over again from scratch or want to build on it further, start with your Sphere of Influence. Your friends, family, former clients, colleagues, etc. reach out and let them know that you are about to launch a killer email campaign and that they should sign-up for your email list. Ask them to invite other people to sign up too. Use your website and social media platforms to spread the word as well! You can set up opt-in forms and even pop-ups on your website.
Next, you want to create a solid lead magnet. A lead magnet is a piece of digital content you create, such as an e-book or checklist that you position on your website to attract people into signing up to your email list. Make sure that you are providing value to your audience that is not only visually appealing but highly informative. Make it so amazing that you will have them wanting more from you.
Finally, you want to ensure that you are always producing good content as opposed to focusing on sales, sales, and nothing but sales. Give your current list a reason to keep opening and reading those emails and to invite other people to opt-in as well, virus or not.
This strategy requires a lot of time, after you build a strategy, executing it needs a lot of attention and careful curation. A MyOutDesk Virtual Assistant can help you ensure that your email marketing is always on point and that your opt-ins, leads, and other data you glean from those emails are always organized and are flowing to where they need to be. Make sure that you book that Double My Business Strategy Session!