Many homeowners are more motivated to move now than at any other time in history. This is due to the fact that there is such little inventory on the market that when they find exactly what they are looking for, they are much more likely to buy than in other times.
In a seller’s market, sellers have the edge and buyers have to meet their demands. Here’s when you know it’s time to consider a virtual assistant:
- You’ve been trying to do more with less and it just isn’t working out for you. You’re too busy to take on one more thing.
- You’re looking for ways to expand into new niches but feel overwhelmed by the time it would take or the cost involved.
- You want a professional image, without spending your profits on more full-time staff.
- You know you can do much more than you’re doing and want to expand your business.
- You are seeking ways to integrate technology into your client communication and teaching.
Sell More Homes. Advantages of a Virtual Assistant During a Seller’s Market:
Save money by getting the most out of your budget. You can focus on closing deals and growing your business by hiring a virtual assistant to handle all of the tedious tasks related to running a real estate business so you don’t have to worry about these small details that take up so much of your time.
A virtual assistant can support the day-to-day operational aspects of your business. This includes setting appointments, connecting with clients on social media sites, keeping track of your contact database so that you can reach out to potential leads at any time, scheduling recurring tasks so you don’t forget important dates and content creation for blogs and for your website.
If any of these scenarios sound familiar, it’s time to consider hiring one or more virtual assistants for yourself, not just for your clients.
Gaining Market Share
Here’s how to use real estate virtual assistants effectively to gain market share in a seller’s market:
1. Market your listings online effectively.
Real estate virtual assistants can take on many of the responsibilities involved with marketing your listings online so you can focus on marketing them through offline channels.
Real estate virtual assistants can do anything from creating a listing on your MLS to managing your ad budget, writing your copy and making sure that you are spending your money where it’s most effective. By having a VA handle this online marketing, you won’t have to worry about poor grammar or high-cost mistakes that could hurt the image of your business.
2. Virtual Assistants for landing FSBO clients
Virtual assistants can also help you find new clients. They will do this by doing research on your behalf to find potential clients who are looking for homes similar to the one they’re marketing, then reaching out to them on your behalf. This can create a strong lead generation process that will keep your pipeline full of potential buyers at all times so no opportunity gets lost in the shuffle.
3. Make sure that you or the broker is spending the right amount of money on lead generation
Allow your VA a set budget per month to spend on lead generation so you don’t end up with too many inactive leads. By using a VA instead of hiring an in-house employee, you can lower the cost of lead generation to almost nothing, since VAs cost up 70% less than traditional employees.
4. Strategically increase your ad budget.
If you’re using real estate virtual assistants, you have the option to increase your ad budget in specific areas where you see more potential for generating interest in your listings.
Working with a VA means you can get back to focusing on business development and closing more deals instead of worrying about the day-to-day operational details that can take up so much time. Your VA can take over the list management, the marketing and advertising and even scrubbing the lease. Working with a VA will free up your time so you don’t have to worry about these things when you could be focused on growing your business.
5. Get to know your target market.
The last thing you want to do is market a listing with a VA without knowing who you’re trying to reach. You want to get to know your target buyers so you can create marketing messages that resonate with them instead of talking at them.
This will help ensure that all of your marketing efforts will be effective and see results. By getting to know your potential buyers, you can use real estate virtual assistants better than most other real estate professionals and get ahead in the game of gaining market share in a seller’s market.
Real estate agents and agents who sell real estate in a seller’s market are looking for ways to gain more market share. In a seller’s market prices rise and the competition increases. Every listing becomes highly sought after.
Here are four reasons why you should consider using Real Estate Virtual Assistants as part of your marketing strategy.
1) They have skills your staff may not have.
Digital assistants are skilled at using search engine optimization (SEO). They can help you learn how to create keyword optimized content for your site and blog. Search engine optimization increases your chances of coming up on the first page of Google, Bing and Yahoo search results.
2) Real estate virtual assistants can specialize in content coordination.
Real estate virtual assistants can create media that attract buyers to your website. By using blogs, you can keep your website fresh and updated with new and interesting content. Your website will be more likely to appear on the first page of search engine results for keywords related to real estate. Virtual assistants can also write articles that you can publish on other websites in the real estate niche as well as on social media sites such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
3) Real estate virtual assistants are skilled at social media marketing.
They know how to post relevant content in a timely fashion so that followers are attracted to you. They can help you with your LinkedIn presence. They are competent at using the most common hashtag terms on Twitter and Facebook. They can post and comment on relevant blogs in the real estate niche.
4) Real estate virtual assistants can focus full-time on real estate lead generation and funnel management.
Real estate virtual assistants are skilled at managing your online real estate lead funnel. This is the process of sending visitors who come to your website to other websites where they can learn more about you and your business. These websites might include a blog, other social media sites and a contact form on your website from where you can capture leads. The objective of this process is to capture the visitor’s name and email address for future follow-up.
A successful lead generation campaign involves creating content that will be shared on social media sites such as Facebook and Twitter. Virtual assistants perform lead generation activities by creating blogs, articles, podcasts and videos related to your business. They know how to attract potential leads from Craigslist, Instagram, Twitter and Facebook posts.
They subscribe to relevant email lists such as Yahoo Real Estate Daily Digest and Yahoo Real Estate group where they can share articles you create and build backlinks to boost your website’s search engine ranking for relevant keywords related to real estate.
Sell more homes
Once you’ve established yourself as a reliable source of quality content, you can expand your reach and sell more homes. If other real estate agents refer their ideal clients to you, capitalize on the opportunity. Offer them a commission for every sale you close and watch profits rise.
Social media management services are also part of lead generation process. These activities include creating brand awareness through social sharing and reaching out to potential customers who have shown intention to buy a product or service based on the social media activity they have done over a period of time or recently. Social media management services also include creating content that gets people talking about your brand, product or service on various social media channels such as Facebook, Twitter, LinkedIn, Instagram etc.
Full-Time Real Estate Virtual Assistants in Today’s Market
A typical real estate virtual assistant will provide you with unlimited tasks and keep their schedule flexible according to your needs.. Remember that it is important to set expectations from the very beginning of being hired as a virtual assistant for a real estate business.
A virtual assistant with experience in real estate and/or marketing is a valuable asset for an agent. They will keep your pipeline full by prospecting on your behalf, and they will send you people ready to work with you (meaning that they’ve already seen your website and bio.) This significantly speeds up the process of finding new leads. They will also help you reach out to your leads by sending emails on your behalf and setting up meetings for you.
“Outsourcing makes the hustle better — because you’re not burdened with many/growing expenses that you’ll need to figure out how to cover and hit profit”
Focus on your growth & scale your operations
ENVISIONING OF A NEW REALITY FOR YOUR BUSINESS
Simply put, MyOutDesk equips entrepreneurs & business owners with tools, strategies, and virtual employees – and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.
MyOutDesk proudly provides additional free business growth guides, books, and strategy calls.
See what we are about, and schedule a free consultation with us. We’ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.
Experience The Difference
MyOutDesk can save you up to 70% on employment cost
Claim a free business strategy consultation & ‘Grow Virtual’ Guide
Did You Know? MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”