Save over $90k per year. With any growing marketing agency, more clients means balancing more nuanced tasks and roles. When marketers take on too many assignments, their creativity can take a dip. Often, marketing agencies opt to use freelancers to complete minuscule tasks on the agency’s behalf on an ad-hoc basis.
From building psychographic campaigns, buyer personas, and building a deeper understanding of online consumer psychology, Travis Thom designs larger-than-life marketing campaigns that generate demand and sparked desire with over 15 years of international experience — as CEO of Elevated Real Estate Marketing.
How to prevent burnout + double productivity in marketing agencies
Today, we interview Travis on how he’s managed to double his agency’s performance (even without a physical office space).
When your company is doing well, tasks keep growing as more clients come in. Then, the nuances can start burning your team out unless you pivot.
“You know, there’s other people who have much more well-rounded people with skill sets that we can hire for a fraction of the cost … and get more done, but also they’re going to do it a lot better.”
Travis is talking about virtual assistants. Even with the many tools and software for marketers, even the shiniest automation software needs a human factor — especially when it comes to graphic design, email campaigns, and drips.
Virtual assistants are best for making sure that you don’t miss out on steps in your process.
As the owner and decision-maker of a marketing agency — you need dedicated time to nurture deals and close sales yourself. To prevent burnout, Travis delegates each account to his talented MyOutDesk virtual assistants.
Most of the background details — such as requests from clients, email campaigns, nitty-gritty detailed items — are what you can delegate to virtual assistants.
Lowering operating costs for marketing agencies
Since 2004, Travis’ marketing agency has operated in remote teams (saving $40,000 each year in real estate costs) and delegated his marketing operations to full-time virtual assistants — who work for a fraction of the cost of a traditional employee (saving $50,000 per year per individual).
Understanding who you want to hire first and make sure they have the right skill sets
They can shadow you — so they can see how you’re currently doing it and optimize the process WITH them in place
A marketing agency can have virtual assistants fulfill these roles:
- marketing coordinator
- graphics designer
- traffic coordinator
- digital campaign manager
- content creator & coordinator
Remote Work: How productive marketing teams in marketing agencies look
This marketing team has been operating remotely for over 16 years — Travis has learned that productive teams have multiple ways to communicate, meet on a variety of touchpoints, and emphasize accountability.
When emails, calls, and texts can get buried — a project management tool can make it easier for remote teams in marketing agencies to follow tasks and find exactly where progress lies are and what still needs to be done.
Don’t box yourself! Outsourcing opens up your world to the talent that’s more affordable and probably more fit with your needed skill sets, saving you tens of thousands from additional office space, and other significant expenses related to in-house hires.
“Outsourcing makes the hustle better — because you’re not burdened with many/growing expenses that you’ll need to figure out how to cover and hit profit”
ENVISIONING OF A NEW REALITY FOR YOUR MARKETING BUSINESS
Simply put, MyOutDesk equips entrepreneurs & marketing agencies owners with tools, strategies, and virtual employees – and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.
MyOutDesk proudly provides additional free business growth guides, books, and strategy calls.
See what we are about, and schedule a free consultation with us. We’ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.
Experience The Difference
MyOutDesk can save you up to 70% on employment costs
Claim a free business strategy consultation & ‘Grow Virtual’ Guide
Did You Know? MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Our first client in 2008 went from five to seventeen VPs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”
A big thank you to Travis Thom for this insightful interview!
Contact Travis & Learn more about his marketing agency: