The shift in marketing has been dramatic over recent years with the growth of digital media — sales pitches are no longer just about who can tell you a better story, but who can present it best and to whom.
Marketing for medical practices in particular has been complicated by these same shifts in marketing. Patients are looking more critically at what doctors do (and how they do it) when deciding a new practitioner, especially doctors that offer integrative or complementary therapies that have become more popular over recent years.
Fortunately, medical practices are tapping into the talent of outsourced virtual assistants to assist with their outreach and marketing activities. A virtual assistant, or VA, is someone that specializes in working remotely from a distance. While there have been some notable successes in the healthcare markets, the market for VA’s has yet to reach a critical mass.
Let’s take a look at why the need for VA’s and how they can be used.
Why Virtual Assistants?
The challenge of marketing to patients and to professional hires lies not just in articulating a story, but also in presenting that story in an effective manner. Consumers are getting smarter when it comes to choosing who they do business with. The answer is simple: you must become one of many options on the shelf — or be more clearly differentiated from others than you were before — if your practice is going to succeed in today’s complex and competitive marketplace.
Virtual assistants & marketing in the medical, health, wellness field
To accomplish digital marketing today, doctors and healthcare providers are tapping the expertise of virtual assistants to enhance their practice’s marketing. But first, a little background:
VAs in the medical field started out as executive assistants to physicians who would provide administrative support for their medical practices. Over the years, VAs have evolved and are now found in every type of business. While many provide administrative support to companies’ executives, others offer specialized services including marketing — which is where we find today’s medical virtual assistant (VA).
What does a virtual assistant do? A lot, actually — and it’s much more than answering client calls or email inquiries.
A VA can be in charge of:
Searching and finding products to promote
VAs will seek out the most popular and compelling items on a retailer’s website, then develop informational materials that detail their features, benefits and price points.
Managing a viral Youtube presence
A VA will create, edit, and publish videos of your interactions with clients who consent to be part of your marketing, which are posted on your company’s Youtube channel.
Creating supportive blog posts and content
VAs will research your industry, then write blog posts that promote you and your practice in a thought-provoking way (which improves your Search Engine Optimization results).
Running social media campaigns
VAs will research the best platforms to promote a new product release or seminar and plan the best strategy for giving it visibility. VAs will manage an established social presence, encouraging their clients to engage with them on a regular basis. They will also build relationships with influencers in their industry, which can turn out to be quite a powerful factor for a VA if it has the potential to spread the word about a client’s business.
Using social media to communicate with your target clients
When a VA generally does not actually sell products, they can assist you with activating social media for a specific campaign. For example, they can schedule posts on your company’s Facebook page, or create advertising campaigns for Facebook or email. A VA can also keep an eye on those channels to monitor how certain messages are being received by customers.
Creating and maintaining web pages
A VA can create your practice’s website and update it on a regular basis. Not only can they make sure that the info is up-to-date, but they will also ensure that it is visually appealing to site visitors.
Writing blog content
From routine posts to a monthly newsletter, your VA will research and draft blog posts on topics important to your medical practice. They can also plan future posts based on their research of what is hot in the news or topics related to trends in the healthcare industry.
Medical marketing & PR
A VA can monitor your reviews, nurture positive ratings, and quickly respond to all inquiries.
As you can see, a VA can do so much more than just provide basic administrative support. In fact, many VAs specialize in particular areas of marketing such as search engine optimization and web page development. With their broad range of services and their online access from anywhere, VAs are an invaluable resource for medical practices today.
Why You Need a VA?
The biggest benefit of hiring a VA is that you will be able to provide your customers with quality service and continually attract new ones.
The Future of Virtual Assistance in Healthcare
Outsourced virtual assistants help medical practitioners to increase patient relations, decrease costs, and provide more time for medical research. As virtual assistants become more cost-effective and virtual meetings become the norm in medicine, we are going to see more doctors outsource different aspects of their clinical practice to free up their own time and budget.
Here are some key advantages:
Reduce staff costs
Virtual assistants can take on a lot of staff workloads at a fraction of the cost while increasing productivity.
Focus on research & business development
Medical practices should spend most of their budget on research and development into new medications, procedures, and therapies. Virtual assistants can help with tasks that don’t need hands-on experience while you focus on your area of expertise.
Virtual assistants can take on tasks for which you have little or no time to devote at all.
We don’t think it will be long before virtual assistants become a mainstream practice in medicine, especially in areas where the benefits outweigh the costs. This is because they are an effective way for your practice to take advantage of new trends while you focus on your area of expertise.
How to get started
Start by realizing you want to outsource certain aspects of clinical practice that don’t require a lot of time or skills, yet these tasks generate massive productivity.
- Chiropractor clients use VAs for video content editing for their viral Youtube channels.
- Covid-testing & biotech clients are using VAs for search engine optimization (to analyze, track, and rank high on google results).
- Home healthcare clients are using marketing VAs for PR purposes, to competitively recruit and attract more nurses.
- A client in the cannabis businesses their VA to hire and oversee the productivity of in-house employees and freelancers (a lot of these businesses have well-functioning in-house traffic departments, but they’re still not allocating enough time or money to the work that needs to be done).
Remember that virtual assistants are similar to other virtual assistant job opportunities – we all first want to determine what tasks we want our VA’s to perform for us. Remember that there are two ways of doing this — you can hire someone specifically for this purpose or have your VA do it on their own.
- content creation and syndication
- website maintenance
- social media management
- marketing project management
- project management
- content writing/blogging
- collaboration (i.e., the definition of expectation for joint marketing plans, preparation of materials such as white papers, brochures, newsletters, etc.)
- video production and editing
- social media marketing (SMM)
- web design
Industries have benefited most from virtual assistants in the last 10 years:
– Real Estate
– Financial M, Mortgage, Lending
– Ecommerce & Retail
It has been reported that a growing number of firms have started hiring virtual assistants that specialize in analysis, marketing, operations, and sales development. Virtual assistants that are specialized in recruitment coordination, research, and development, have led to growth in industries such as information technology, biotechnology, and healthcare/life sciences.
Growing a small enterprise with virtual assistants more accessible than ever before:
– Hiring a virtual assistant is accessible to small businesses and start-ups
– Lower cost alternative to offset the workload of local employees while scaling operation and growing business capacity.
Project management software, like project management software such as Asana or Trello, is the backbone of operations in most companies. It allows companies to hire virtual assistants for just about any job – from administrative tasks, sales, and marketing work, blog posts, and transcribing sessions. It has become more affordable for businesses to hire virtual assistants — one of the factors why outsourcing is so popular with companies today is because quality remote work is easily accessible.
See For Yourself: A Closer Look at Virtual Assistants
The popularity and acceptance of virtual assistants will grow over the next decade. It is estimated that, in 2020, 40% of the entire US task force are virtual professionals. Today’s use cases for these task-oriented professionals are vast. “Freelance virtual assistant services” will be one of the biggest industries in terms of employment and global revenue by the end of the decade.
“Outsourcing makes the hustle better — because you’re not burdened with many/growing expenses that you’ll need to figure out how to cover and hit profit”
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Did You Know? MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”