Christophe Choo is an award-winning, top-producing luxury real estate agent with over 30 years of experience serving Los Angeles’ most elite Westside neighborhoods. He’s also a video and social media rockstar who gets over 51,000 monthly hits to his website and 7.3 million views a month on YouTube with over 23,000 subscribers! Video has served him well: it’s a key strategy in growing his business, Christophe Choo Beverly Hills, to over $60,000 a month in commissions – with commission income doubling every year and on track to double yet again!
He employs innovative sales & marketing techniques, combined with a deep knowledge of his marketplace that helps him truly dominate the competition – and earned him the title of #1 Real Estate Video Influencer in North America in 2018 by Real Trends & the Wall Street Journal. In this special webinar, we’ll drill down to uncover the insider tips and strategies to help you leverage the power of video and truly hardness your social presence to its full potential!
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Christophe’s endless passion and enthusiasm for real estate have earned him a coveted position among the nation’s best real estate agents, and for years he’s enjoyed top-producer status in the elite Coldwell Banker Previews® International Presidents Premiere, which honors the top 1% of Coldwell Banker agents worldwide. “I have been successful over the last two decades because I love what I do,” he says. “Finding a person’s dream home is not a job to me. It’s my passion.”
Christophe started his business by calling and writing letters to expired listings and knocking on doors. He invested in training and having a coach early in his career, which he believes helped him exponentially. However, driving through prospecting was his focus to grow his business for the first few years of his career.
Christophe recalls hiring an assistant as early as 2 or 3 years into his career as a Real Estate professional, and he has had one for at least 28-29 years of his 32-year career in Real Estate. He says that even back then, he knew it was crucial to have such support because he was worth thousands of dollars an hour and should not be doing $20 an hour.
Having an assistant marketing director and a team to support you in the business has allowed Chris to focus on the most critical aspects of his business. He relies on carefully planning, coordination & delegation to ensure it all gets done, saying, “Setting goals and plans for what you’re going to do is important, but then you have to have the infrastructure and the people in place to make your, thoughts and plans a reality.”
Christophe is very involved in strategizing and conceptualizing video and photoshoots. He currently stays out of the actual capture and production because he has developed a team that can grasp what he wants and executes it flawlessly. However, he is quite involved in the creative aspects because he is particular about details and often does the introductions and other elements of the videos he puts out. While he is not involved in the technical aspects such as capturing and editing, he takes on the producer/director role for each of his videos because he has a particular way he wants things done.
“I’m a firm believer in the power of video,” says Christophe. “In today’s increasingly global world, buyers and sellers are looking for high-quality videos that show properties in the best light. Buyer’s I work with also really appreciate my neighborhood video tours as it gives them a terrific initial introduction into the various areas and communities they are considering.”
When Christophe has a property, he will create a video for, he creates a detailed plan to ensure he showcases all the unique features of the property. He is particular about what he wants for each element, from the number of clips to how many seconds each clip will be and what areas each clip highlights.
Ensure you watch the entire video to hear more about Christophe’s secret sauce to becoming a rock star in the video and on social media.
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