What does it take to double a mortgage business? What you need to do first is to identify the gap that restrains your mortgage business from doubling production. Assess your business strategy and figure out what is holding your business back.
This industry is going through quite a shift right now. One important thing that you absolutely need to digest is this: most loan officers have a realtor database, but don’t communicate with their client databases regularly. This is going to be one of the most significant mechanisms that divide the businesses ready to double from the businesses that are not. It’s more than just talking to REALTORS ® it’s about touching base regularly, not only asking for jobs but paying it forward and sharing jobs as well. It is important because we should foster this kind of community where there is a give and take and you can help as much as you are helped. This promotes a type of mutual respect and boosts referral business, the best kind of business that strengthens our industry ESPECIALLY during this shift.
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Do you have people who will support you in this type of business model? The kind of talent who will be there to make sure that you have this infinite kind of business flow? If you have people in your team who will not support your vision, then your business won’t succeed much less grow.
You really have 2 options when running your mortgage business. One is to speak to your clients and accept their business and service them forever and make that money and take care of them. The other is to stop lying and telling people they have someone to take care of them when you will not do it because its people like this that weaken the industry. There are roughly two pieces of business for every 12 people in your client database. You need to grow to your potential if you’re not recognizing your potential; there are a lot of other things that are going to go wrong in the business.
Les and Daniel cover so much more, so be sure to get your pen and paper ready and
Don’t pass up this awesome gift from Les, these exclusive Rialto Academy tools: the Business Basics, the Quarterly Plan and the See it to Believe it PLUS a FREE Rialto Academy Business Assessment with a Master Coach, valued at $250 (watch the video to get this)!
Les McGehee has presented thousands of events across the U.S. and internationally. He is the author of the book Plays Well With Others and the co-creator of the original The ONE Thing Trainer Certification program. As president of Rialto Academy, Les also leads custom programs for Jack Welch Management Institute, U.S. Veterans Hospitals, FedEx, and many other major companies. As a coach, Les succeeds through his clients using clarity and accountability. He is passionate and diligent about empowering his clients to achieve their goals in a meaningful, predictable manner.