content marketing marketer working on his laptop

Do you want to know THE ANSWER to get the attention you want for your business? Do you want a bulletproof, predictable way to build an online following? Our guest, Amber Vilhauer from Leverage to Scale, is an Online Digital Marketing expert and will talk about doing just that!

With Leverage To Scale, simply plug in your team, and they’ll quickly learn how to think and act like an advanced internet marketer to maximize your brand exposure, generate a consistent flow of warm leads, and nurture your audience to convert.

In this exciting webinar, you’ll learn how to get people to pay attention to you in the busy online world, what to do to save your time and energy when creating content, and you’ll learn the process for perfect execution of your content.

Amber Vilhauer is an online digital marketing expert who supports authors, speakers, and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her company NGNG Enterprises Inc. (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported thousands of entrepreneurs on six continents to get results. She is the launch manager behind several #1 bestselling books, including those for Mark Victor Hansen, Brendon Burchard, Joel Comm, Sandra Yancey, Lisa Nichols, and Les Brown.

 

Content Marketing

 

We’re at an exciting time. We’re in a bit of an online marketing crisis right now. And a lot of entrepreneurs don’t even see it coming, kind of like that movie Titanic, where nobody really realizes what’s going on until, BOOM, we’re sinking. Number one is that competition has never been higher as more and more of the population comes online to start a business. Corporations are in trouble because print radio and TV advertising are not working for them the way that they used to. They’re spending millions and millions of advertising dollars pumping content out online 24 seven effectively dominating search engines and social media. So right then, it begs the question, what’s going to happen to the little guy is the small business owners that have a message to get out to the world who, by the way, is going into debt. They’re drowning and overwhelmed. They have no control. They have no time, and their message is not getting through. It’s not landing. They’re not getting customers.

If you want to get your message out online, you have a few options. Number one is you’re going to buy into 1020 $60,000 courses where you’re hoping to learn. That is, perhaps, 80% of the solution. And it’s going to last 20 weeks and at the end of it. So you’re not even going to know where to start or how actually to do the work. Second is, you’re going to hire an agency at thousands of dollars a month, but you’re going to have no clue what it is that they’re actually doing for you. So you have no control.

What needs to happen first and foremost is that business owners need to take back control. There needs to be a system where you can teach your Virtual Assistant to market for your business daily.  That frees up the business owner because they control the system it’s theirs. They know the work is getting done. And they’re paying to get it done for a fraction of the cost! They’re getting on search engines. They’re dominating social media. They’re getting their message out. And the beautiful thing is that they’re only attracting and qualified buyers.

Online Presence

First, you need to ensure that you have a strong online presence. What are you doing on social media? What do you have on your website? These days, when anyone wants to know anything about anything (and anyone), an online search is the first thing they do. So you need to be sure that when someone looks you up, you are present and have a clear and loud presence.

Website

When an entrepreneur comes online, you definitely need to build out a foundation for an online platform. It’s no different than if you want to start a bakery. You need to set up your storefront right that’s your website. Your website is the hub and heart of everything else that you do online. So you have to dial it in and do it right. Unless you are a web developer and/or designer, you will need someone to build your website for you. Don’t subscribe to just anyone. Go for someone like Amber and her team. It will cost a bit more, but the value is priceless.

 

Content Creation

What do you do with your blog and Social Media etc.? If you have no idea what content to create, the best place to start is to answer people’s questions. First, look around at what people are looking for and searching about and start there. From there, you will find a multitude of content you can create based on your expertise. Your Virtual assistant could handle these searches. They can subscribe to feeds and forums and monitor social media to find out what people want to know and which topics you can cover based on your well of knowledge.

One of the most effective tools for marketing these days is video, and Amber suggests that you take a block of time to create several videos that your team can use for marketing for several months. Then, once they’ve exhausted these, take another block of time to create more.

Daniel and Amber discuss so much more in the full video. Don’t miss it! Click below to watch the full video.