Marketing is one of the most important aspects of any successful business. It can be daunting thinking about how to get your name out there, so we’ve put together this guide on the principles of marketing for lead generation.
Focus on Marketing Principles
1) Value Proposition (VP)
Your VP should always be one sentence that describes why someone would want to purchase from you instead of your competitors. Simply asking “What’s in it for me?” will suffice and ensures that what you’re offering will meet their needs and wants as well as yours.
Your product is what you’re selling, so make sure it’s something that your target audience needs and wants. You need to know your target audience as well as possible, i.e., what are their demographics, income levels, occupations, hobbies etc.? If it’s a new product, do some market testing to make sure that there is a demand for it.
You need to advertise in order to get people interested in your product…that’s where marketing comes in! How much money you spend on marketing will depend on how much profit you want to make and how easy/difficult it is for customers to purchase your product.
These principles are crucial for any business that is outsourcing virtual assistants to help with lead generation.
Out of all the different team members, one of the most important is the outsourced virtual assistant. With marketing, there are many benefits for a company that has assignments outsourced. One of the biggest is the potential to get more leads without having to spend time and energy on those tasks when they should be spent elsewhere in order to be successful.
Lead Generation Success (Use Virtual Assistants)
Lead generation is so important for any business because it’s how you get new customers that are interested in your product, services or brand. It also makes your current leads happy by making their experience better and having more ways to connect with you personally. By investing time into leads generated by outsourcing virtual assistants, you’re increasing the exposure of your business and therefore allowing it to grow faster than before.
Another benefit of using virtual assistants for lead generation is that there’s no need to worry about having a high enough budget. Virtual Assistants used for lead generation are versatile. This means that they can do different tasks at the same time.
This is because virtual assistants have different skill sets allowing them to fulfill a variety of roles. For example, virtual assistants can do administrative tasks such as answering e-mails and phone calls, scheduling, creating spreadsheets and other things as well as marketing tasks such as social media posting and blogging. The best part is that you can combine all of these different tasks into one in order to stay organized and get the most out of your investment.
Lead Generation Strategies
One of the biggest benefits to outsourcing lead generation is that it’s easy to scale up. This means that you’re able to hire more virtual assistants to handle more leads in order to get more customers as well as give your current customers a better experience.
1) Writing for blogs
Virtual Assistants can write articles and blog posts about your business or website in order to generate leads. Articles on marketing topics are great for generating leads because people can get information that they need without having to spend time or energy looking for it elsewhere. They can also be posted on sites like Medium where people can read them and then connect with you based on what they read.
Getting influencers to share your content can help you get more leads in the long run. Your virtual assistant can either develop relationships with people that are already influential, be an influencer themselves, or help you hire someone to do so for you. Influencers have a lot of experience in a particular field or industry as well as connections and followers which can be beneficial for your business. Having other people that already have a large following promoting your brand allows you to reach out to them and try to create relationships through a common bond. This is especially effective for smaller businesses because it gives them the opportunity to reach out and start branding themselves without having to spend the time and energy on developing their own connections first.
3) Offering Referrals
Having an automated system which allows you to offer referrals is incredibly useful for marketing. With your virtual assistant managing the program, this makes it incredibly easy to get high quality leads without having to spend as much time or energy ensuring that the referral process is detailed and thorough enough to ensure that are you increasing sales.
See For Yourself: A Closer Look at Virtual Assistants
The popularity and acceptance of virtual assistants will grow over the next decade. It is estimated that, in 2020, 40% of the entire US task force are virtual professionals. Today’s use cases for these task-oriented professionals are vast. “Freelance virtual assistant services” will be one of the biggest industries in terms of employment and global revenue by the end of the decade.
“Outsourcing makes the hustle better — because you’re not burdened with many/growing expenses that you’ll need to figure out how to cover and hit profit”
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Did You Know? MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”