Shopify recently announced that it is integrating its payment option, Shop Pay, to merchants on Facebook and Instagram. With this feature expansion in place, Shopify becomes a leading platform to offer a new way for merchants to accept payments across high-traffic sites.
The article will go over how to grow your Shopify store with a virtual assistant on the side. It is known that having a small team of virtual assistants (VAs) lets you do what you love. They save you time to focus on what you are good. And they also allow for any other high-level projects that needs your focus!
Some ideas for your virtual assistant include:
- Keyword research (SEO) to find new products and niches to sell within
- Setting up Facebook & Instagram ads targeting products and niches
- Sending out emails to potential customers / traffic source
- Using Virtual Assistants for Facebook Messenger & Instagram Messenger
Let’s dive into some details of each area.
Keyword Research (SEO)
Keyword research (SEO) is the first step in coming up with a product idea. It involves finding out what keywords are being searched for and have the potential to turn into sales. People search Google and Facebook by typing in a few words, it’s your job to guess what they are searching for. The more you hone in on SEO and constantly adapt, the more profitability you will experience.
For this task, I would recommend having a VA go through a free or paid “Niche Hunter” software service. There are plenty of ideas for new products or niches that can be profitable if you spend a bit of time on them.
The VA can compile these keywords and make informed updates on your Shopify site and on your campaigns.
Setting up Facebook & Instagram Ads
Facebook can be a blessing and a curse for the Shopify platform. If you aren’t careful, the platform can cost you a lot through high ad spend. A VA can focus on Facebook Ads whether text, video, or graphic campaigns. You could train them to set up the ad campaigns and monitor them. The more work they save you in this area, the more time you can spend growing the business.
An example of how to use Facebook correctly would be advertising your Instagram account or creating Facebook ads directly promoting free shipping offers. Instagram ads can be great as well.
Sending out emails to potential customers / traffic source
This is a great opportunity for you to utilize an email marketing software like MailChimp or another native Shopify app. You can have your emails set up in an automated system, where you can send out mass messages without having to do it manually. Working the email is an old school way of marketing that can be extremely effective in selling products if done correctly. There are different types of emails that you can send to people in order to bring in sales.
For example, if you find that someone has visited your Shopify site but not purchased any products, try sending them a discount code coupon. You can also try an email campaign at the end of each month to give highlights from recent shop posts.
Using Virtual Assistants for Facebook Messenger & Instagram Messenger
This goes hand in hand with the idea of using Facebook ads. Many merchants use Facebook Messenger or Instagram messenger for marketing purposes. They need someone to run the conversations and help keep track of everything around the clock. This could be used by a virtual assistant as a customer service rep for your Shopify site.
To add an extra layer to the sales funnel, try to engage people through email, Facebook ad, and then Messenger conversation. In addition to this, focusing on building relationships with others has shown to result in higher conversion rates overall!
Through using a team of virtual assistants, you can accomplish a lot more for your Shopify store. It is a great time to hire VAs since the market is flooded with them. It takes time to find the right one, so it’s important to spend time on this process. By following these suggestions and putting them into practice you will be able to grow your Shopify site!
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