There are new ways to communicate and exchange information, which is crucial for the future of your business in 2021.
Living in a digital age has many advantages that we’ve never seen before. The digital market is a hyper-competitive environment. It has its own rules and they are far different from the traditional ones that we have used to in the past.
Companies such as Amazon have changed the way we shop. We no longer need to go out and search for our products when they are available online. The digital market has allowed companies to reach a wider audience with their products and services. They are able to provide new features, which improves the business.
However, this hyper-competitive environment has its downfalls. There is a lot of competition in the digital market and it’s difficult for a company to stay afloat.
In order for a company to be successful they need to reach a wide audience. It’s not enough for them to just provide the best products and services.
In this article, you’ll read about:
- Sales goals for the digital age
- Sales development plans
- Importance of digital marketing
- Getting good ROI & increasing online traffic, when nobody is going outside
Sales goals for the digital age
To understand how sales teams work, it helps to look at how customers they buy nowadays. In general, buyers are now information gatherers. They aren’t only going to take your word, but the words from what’s on the internet.
An everyday buyer:
“If I was to looking into buying something, the key thing would be to read reviews of the product or service first. Even though I don’t believe in 100% honest and fair reviews online, but it’s still necessary for me to make an informed purchase decision.
To form goals for a sales team, you must first determine the goals of each customer. Each person has a set of desires that they seek to satisfy.
There are two types of goals: terminal & instrumental. Terminal goals refer to things that someone wants in order to be happy, while instrumental goals are the means through which those terminal goals are accomplished. For example, if someone wants to be happy, they might set a terminal goal of having a good job. Getting that job would then be an instrumental goal. The main problem with terminal goals is that fulfilling them does not guarantee a sense of satisfaction, and their fulfillment can be short-lived. For example, if someone achieves the goal of getting a good job, they might still be unhappy because they are required to work long hours at it. The same holds true for instrumental goals. Working hard to get a job can temporarily satisfy a person, but it may be only the first step toward achieving their terminal goal of happiness.
By understanding the full capacity of how your product can answer your buyers’ many terminal and instrumental goals, you’ll be able to provide the type of information that buyers seek online.
Why does this matter for me?
To effectively sell, it takes a large amount of evolving and adapting. Sometimes it’s the product, while most of the time it’s the sales personality.
A strong sales & marketing team with the right talents can effectively nurture & be a top producing team with predictable results. It requires the leader, the CEO, or the entrepreneur to curate and a foster these desired traits.
And here’s how…
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Sales Development Plans
What is a sales development plan?
Sales development plans are generally developed by sales managers and executives to provide strategic direction for the company’s sales department.They usually cover one year but can be extended up to three or four years in length and, depending on the size of the organization, may extend beyond a single site into multiple sites.
A typical sale development plan will include some or all of the following:
- External environment analysis – where does your business fit within its external environment? What are your key competitors doing in this market space? How have they performed over time?
- Internal environment analysis – how is your business performing? What are the key areas of performance you need to improve upon?
- Competitor analysis – what is the performance of your competitors? What are they doing to be more successful in this market space?
- Benchmarking – what is the average performance of your competitors? How are they performing against their competitors?
- SWOT analysis – what are the strengths, weaknesses, opportunities and threats in your business environment?
- Mission statement – what are your long term goals? What is the purpose of your business?
Importance of digital marketing
Digital marketing is a particularly effective strategy to achieve the goals of an individual or company in today’s world where people have become accustomed to finding information online. Online marketing strategies are also very cost-effective, especially when compared with offline alternatives such as TV and radio ads and billboards.
Effective digital marketing operations
Anyone who has spent time on Facebook or Twitter knows that online marketing is rampant. We are all marketed to, both directly and indirectly, every single day of our lives. It’s no wonder why people have become increasingly numb to traditional advertising methods.
One of the biggest reasons for this move is because there are more people on social media than any other platform. In fact, almost all digital consumers use some sort of social media.
This means that social media platforms are the best way to get your message out there. Not only that, but it also allows you to have a two-way conversation with potential customers.
However, online marketing methods are increasingly becoming more effective. This is because the digital space gives marketers an unprecedented opportunity to track and measure their effectiveness.
For example, by tracking how many times a person clicks on an ad or visits the company website after reading an online article, marketers can more accurately gauge their return on investment (ROI). This allows them to spend their advertising dollars more effectively.
Getting good ROI & online traffic, when nobody is going outside
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Focus on your growth & scale your operations for 2021
ENVISIONING OF A NEW REALITY FOR YOUR BUSINESS
Simply put, MyOutDesk equips entrepreneurs & business owners with tools, strategies, and virtual employees – and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.
MyOutDesk proudly provides additional free business growth guides, books, and strategy calls.
See what we are about, and schedule a free consultation with us. We’ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.
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Did You Know? MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Pioneers of virtual assistant services, our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”