Which traits from these 4 sales tactics or characteristics do you and your sales team possess?
The 4 Types of Sales
#1 – The Uninformed
- Sells the product for the sake of the sale, without genuine intention and consideration for the buyer
- Tends to use bait & switch tactics
- Bullies buyer into a sale
- Is willing to exaggerate or be dishonest for the sale
- Tends to describe their product disproportionally as “hot” and selling out fast.
- Can have an outlandish personality or be a nutjob.
Results:
- Angry clients & buyers
- Difficult transactions, the strain on revenue
- Unpredictable, phantom revenue stream
#2 – The Emergency Sale
- Prompted by urgent events; an external catalyst tends to lead the buyer to the sale
- Often a speedy transaction where both parties are quick to follow up
- This business model tends to be 24/7 and only applies to some business models, i.e., bail bonds companies or urgent care facilities
- Lead flow tends to not be predictable
Results:
- Short-term clients
- Unpredictable buyer loyalty
- Unpredictable revenue
- This business model can pose strains on delivery
#3 – Education Sale
- Willing to investigate and propose problem-solving approaches and solutions
- Prioritizes time over KLT factor (Know, Like, Trust in the brand)
- Predictable lead flow and easy to analyze
- Tends to have multiple engagements with buyers and clients
- Higher service quality, so higher prices/connections/credibility
- Requires sales talent to process self-education abilities, over prioritizing a sales process
Results:
- Fosters backbone clients
- Increased client loyalty
- Predictable delivery
- Predictable revenue
- Expensive COA
#4 – Order Taking Sale
- This talent has graduated from Education Sales
- Consistent traffic through strong referral flow
- Are consistent self-educators (self-growth)
- Are solution aware, can describe the big picture to their clientele
- Has consistent repeat customers & quick buyers
- LAY DOWN SALES (Once the seller comes in, the buyer says yes.)
[Considering a Virtual Assistant?]
Why does it matter to me?
To effectively sell, it takes a large amount of evolving and adapting. Sometimes it’s the product, while most of the time it’s the sales personality.
A strong sales & marketing team with the right talents can effectively nurture & be a top producing team with predictable results. It requires the leader, the CEO, or the entrepreneur to curate and foster these desired traits.
And here’s how…
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After serving more than 7500 clients and employing over 4000 professionals, we have seen firsthand how this investment supports business growth. Because of this experience, MyOutDesk, currently caters to other industries as well such as professional services, mortgage, and insurance to name a few.
[Considering a Virtual Assistant?]
Here’s a handy guide
To summarize the 4 types of sales, here’s a handy guide for you to have.
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Experience The Difference
MyOutDesk can save you up to 70% on employment costs
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