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How to Rank on Google & Bing in 2022 (SEO Tips)

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When it comes to your brand presence, are you happy with how you’re appearing on search engine results?

You want to appear on the TOP of search results with the main search terms of your product and services. With so much content out there nowadays, you can find your way to the top of search results with Search Engine Optimization (SEO). In order to bring in high-quality and high quantity LEAD FLOW and traffic into your business, you need to dedicate copious hours to SEO daily. Attracting and retaining top digital marketing talent for your team is a time-intensive process. However, a strong marketing team is one of the most important growth decisions you’ll make as a business owner. To reduce the cost and risk of growing your marketing team, consider a blended Virtual Professional team. But you’re not here to read about how much money our marketing virtual assistants save teams like yours. You’re here to learn about improving your SEO ranking. So let’s dive in!

What are the most important factors to ranking & SEO?

+ How to improve your SEO + rank higher on Google & Bing

Too technical? You can have a full-time highly qualified SEO & Marketing or IT Virtual Assistant working for you at full time, for up to 70% less than a full-time traditional worker. Schedule an interview with our talent pool today.

  • Website security & accessibility

Search engines love secure, always updated, and easy to read websites. Ensure that your WordPress or other Content Management System (CMS) plugins are installed properly and regularly updated. Ensure that your website is safe with a strong SSL certificate. Use the correct heading hierarchy (H1, H2, etc.) in the content body of each page.

  • Browser page speed, mobile page speed

Search engines take into account how fast your website loads on browsers and on mobile smartphones. Use Google PageSpeed Insights to understand where your website stands. To optimize your website’s speed, enable compression tools, like GZip, to reduce the size of your images and code. Improve your server response time and leverage browser caching.

  • Mobile friendly & responsive

According to Google, in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. Check to see if your website is mobile-friendly. What makes a website mobile-friendly? The work involved in making a mobile-friendly site depends on your developer resources, business model, and expertise.

MyOutDesk’s IT virtual assistants have the full-time skills you need to bring your company’s technological goals to life, plus they’re much more affordable than an in-house consultant or employee. Schedule an interview with our talent pool today.

  • Your Domain Authority

What is domain authority? This is a search engine ranking score determined by several analytics companies’ algorithms (think of it like your website’s credit score). Websites with a very large number of high-quality external links (such as Wikipedia or Google.com) are at the top end of the Domain Authority scale

  • Optimized Content

Understand the fundamentals of keyword and user intent research. Your website will rank higher with pages deemed as having high-quality content. This is based on an understanding of your audience. Use the same language as that of your audience to provide the information they’re actually looking for (the who’s, what’s, when’s where’s, why’s.)

Your articles and blog posts should be longer in (high quality) content (between 800 to 1,000+ words). Longer articles tend to rank better in organic results. Include captivating calls-to-action or clear next steps. By understanding the readers and your buyers’ journeys, they will read your content and stay on your pages longer, which helps your domain authority!

  • Technical SEO (Meta descriptions)

You need to have a great meta setup for your website. Meta titles, meta descriptions, and meta tags are the language and content that search engines, like Bing or Google, look at first and display on search results. You include this in your page’s hidden code so that search engines have a clear understanding of the abstract of your content, as well as how you want to display pages in search results for viewers. 

  • Social Signals

Your new content should accompany features from social media as well as other websites. The more your links appear on other high-quality pages and content, the higher your rank. A seamless full-time digital marketing campaigner works for this.

You can have a full-time highly qualified SEO & Marketing or IT Virtual Assistant working for you full-time, for up to 70% less than a full-time traditional worker. Our remote working professionals know all the tools of the trade, and can help you jumpstart your online presence in no time. Whether your team is inexperienced and needs an injection of real-world experience or veterans who just need a helping hand. Our talent matching process ensures every client of ours gets multiple proven professionals to select from. It’s safe, secure, and faster than hiring locally on your own. So use the link below to schedule a Q&A session and find out if it’s a good fit for you. 

 

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Amazon Embraces Remote Work – Are Virtual Assistants Next?

The nationwide shift to embrace working from home just took a big step forward. Yesterday Amazon announced that they will allow working from home to be an option to all of their employees, indefinitely. Essentially, the decision will be left to individual managers to make for their own respective teams and departments. This is a shift from their previous stance, which indicated they expected a company-wide return to the office in January 2022. It was at this time that they expected to enforce a minimum 3-days at the office per week. Now it looks like 0 days at the office will be required, so long as the work is getting done of course. 

 

“The decisions should be guided by what will be most effective for our customers; and not surprisingly, we will all continue to be evaluated by how we deliver for customers, regardless of where the work is performed.” – Chief Executive Officer Andy Jassy, in a company-wide email

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A Sign of the Times

The pandemic has forced a lot of companies to rethink their stance on working from home. Some have fully embraced the change and made the proper steps to support it going forward, while others have resisted a full adoption and instead gone for a hybrid model, in the meantime. Is your business working from home a lot? Should you embrace this workforce evolution indefinitely? There really is no right or wrong answer, as experts will attest that there are definitely pros and cons to be considered. With so many facets of our jobs becoming digital, a hybrid work model at the least is rapidly becoming the answer. For a lot of companies, they don’t need to dive all-in, nor do they need to resist the growing demand and risk alienating good employees and jeopardizing health. Adopting a mix can give a company the best of both worlds. That’s essentially what Amazon is doing now, by leaving the choice in the hands of managers. Because what works for one company, or one department, may not work for another. 

[Grab a FREE Strategy Call Here]

Less Physical, More Digital

Amazon has over a million employees, globally. They have major centers in cities like Seattle, SF, NY, Boston, LA, and a work-in-progress facility in Washington. One might think this is a problem for them going forward, as more office space with fewer employees using them is a waste. This is a very real concern for big companies right now, as well as for the commercial real estate business. For just one example, in Seattle, the amount of vacant office spaces has been increasing over the past year. While this may be a concern for realtors, it’s a silver lining for other business owners. More employees working from their home office equals less money spent on an office lease. Now a company like Amazon will always need buildings for distribution centers, but they could conceivably reduce overheard costs by way of administrative facilities. More and more companies are turning to outside providers for remote working employees, like virtual assistants. It simply makes sense nowadays, as more and more local employees are essentially becoming virtual assistants themselves!

 

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Perks and Benefits

We’ve recently written plenty of articles about how and why virtual assistants are the way of the professional future. To boil it down to a few of the main positive points is relatively simple because the entire case for utilizing VA’s(virtual assistants) is relatively simple too!

  • You can get the same skills, experience, and even education as a local hire
  • You save up to 70% on employment costs vs a local hire
  • Flexibility. Hire one, or hire 10. It’s one flat monthly payment. We handle the rest.

 

One of the first things a business owner considers is the quality of employees they get when they outsource. While a valid concern, it’s far less an issue nowadays than ever before. Companies like ours recruit our VA’s from places with a population that fluently speaks English. All VA’s we consider go through a rigorous and thorough hiring process, that includes FBI grade background checks. We ensure all VA candidates come already with the skills and experience necessary for the roles and industries we typically place them in. A lot of them have attended universities and have all the necessary tools for tasks like accounting, marketing, customer service, realty, etc. And all of this comes to US employers at major savings. MyOutDesk handles all of the insurance, PTO, benefits, etc so that our clients only pay a monthly fee per VA. 

Who’s Next?

It’s starting to seem like only a matter of time before bigger and bigger companies like Amazon, Google, Microsoft, and Apple start increasing their outsourced employee numbers. It’s literally a win/win for everyone! Companies can save money hiring VA’s to handle the busy work that can all be done from anywhere in the world, freeing up space and budget for local employees who either need to be more hands and present or require particularly special skillsets. The big names are doing it, and you might be the next big name of your industry. So what are you waiting for? If you have any obstacle in the path to growing your business, you owe it to yourself to reach out. There has never been a better time than now to at least explore the possibilities. Click below to schedule a free one-on-one consultation with one of our experts. We’ll hear you out first, and then discuss how we can help.

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How Virtual Assistants Manage Your Google Business Page

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How would you like some high-quality, name-brand marketing, for free? If you’re not utilizing Google My Business(GMB) then you’re essentially answering “No, thanks” to that question. And why would you ever turn down free marketing!? You wouldn’t! Because GMB is an incredibly valuable and easy-to-use, free service. With a business page on Google, you can control and display important information, interact with the community and manage your reputation, curate photos, and videos, and gather helpful insight on your customer base. You just need some pointers on how to get started. So that’s exactly what I’m going to discuss here. It’s easy, it’s quick, and it’s effective. Especially when you have a headstart thanks to an informative writeup like this one! And an even bigger bonus is when you let a skilled virtual assistant take over all of this for you! But we’ll talk about that part later; for now, let’s discuss why you should be using Google My Business . . .

[Grab a FREE Strategy Call Here]

According to Net Marketshare, approximately 80% of all searches happen on Google. To put things into perspective, there are 3.5 billion searches per day. With stats like that, you can’t afford NOT to utilize a Google My Business page!

First things first; Google My Business is where you’ll get started. You’ll be asked to enter basic, essential information about your business. Such as the name, phone number, address, website, etc. Once that’s done, you’ll be asked to verify your account by submitting a code that Google sends to your business via postcard. It shouldn’t take long, and once you get that postcard you should immediately follow the instructions to enter it on Google. Because once this final authentication step is done, your account is verified and you’ll have access to all of the GMB features we’re about to go over.

You Have Arrived

Okay so you’re verified and your My Business account on Google is ready for use! Here are a few tips to keep in mind when it comes to entering and managing your business information from the beginning and going forwarD . . .

  • Don’t enter the bare minimum and then abandon it! Enter as much information as you can, and optimize it to fit your business specifically. For example, don’t enter “cosmetology” if you run a nail salon. Be specific.
  • Fill out your business attributes. Think of these details as questions your potential customers will be asking, and you’re answering them before they get the chance.
  • Make sure your information is up to date and cohesive across your other online presences. Your address, contact information, and pricing should always be accurate and up to date. Inconsistencies will adversely affect your search ranking.
  • A picture is worth a thousand words! So make sure you have a good profile picture, that accurately reflects your business. A study found that “listing with photos are 2x as likely to be considered reputable and 35% more clicks.
  • Don’t stuff your listing with keywords in an attempt to hype up your search results. Google will notice and again, adversely affect your search ranking. Consider your keyword strategy, be specific, and let the algorithm do the rest.

Let’s Go!

So your business is live on Google! All of your information is entered and accurate and you’ve got some pretty photos to catch their eyes. From here the car is driving down the information highway, but it’s up to you to steer, watch the gauges and manage accordingly. So now I’m going to go over what you should be proactive about going forward. Because if you leave your business page in the dust and expect it to do everything for you, you’re shooting yourself in the foot. It mostly will be fine, but you don’t want “fine”. You want great. So you should be checking in, updating information, sharing content, and engaging with your community. These things help keep your business a step above the rest. So let’s go over what that looks like.

[Grab a FREE Strategy Call Here]

Content

Google allows business pages to create and share content via Posts. It’s just like posting something on Facebook, except a GMB post expires and deletes itself after 7 days by default (you can schedule it to expire sooner). Use these Posts to share content with potential and existing customers, like company news, product announcements, and upcoming events. It’s a simple and quick way to show the community that you’re an active business they can’t help but notice. You’ll also want to curate a healthy gallery of photos and videos about your business. You can upload professional photos of your product and location, as well as video clips from promotional events or a little commercial. User-uploaded photos can be highlighted and organized as well, making it easy to show off the very best of your business in the most organic way possible.

Reviews

Community reviews are a fantastic way of engaging with your customers. A study showed that 90% of people read reviews before purchasing. You should be responding to every review you can, and I don’t just mean one or the other. If it’s a glowing review; reply with a thank you and appreciation. If it’s kind of a neutral review, reply and ask what it would take to improve that score for next time. Lastly, if it’s a bad review; reply with sincere apologies and try to fix it. Don’t get salty about negative reviews; use the opportunity to make it right. And if you’re not getting enough reviews, don’t be afraid to ask for them! Google encourages that actually. Here’s how . . .

  • Open Google Maps, and search for your company
  • Select your business when it appears, and click the menu option at the top left corner
  • Then click “Share and embed map”, and copy the link they give you.
  • Now paste that link in an email or text or social media post, inviting people to share their feedback!

Messaging

A study found that 90% of business leads would rather receive a text message than a phone call. Luckily, GMB has a messaging feature that you can easily enable, and of course, it’s free. Simply go to your Business dashboard and click “turn on messaging” to start. You’ll be asked to enter a phone number, but don’t worry, this number isn’t shared anywhere with the public. It’s only as a means of routing messages for you. To really keep things organized and simple, set up a Google phone number associated with your business email and use that for the messaging. Then you can keep up with customer questions, and use it to reach out to leads. Maintaining a form of direct communication can increase customer engagement, and ultimately help close the deal.

Data

I saved the best for last; analytics. Not the sexiest stuff to talk about, but it is incredibly important when running a business that has any kind of online presence. Luckily GMB has built-in analytic reporting features, called Insights. So, familiarize yourself with the Insights section of your dashboard, and use that information wisely. You can track the entire customer path and use that knowledge to better understand your strengths and weaknesses. Like, how they found your business(direct VS discovery), where they found you(search VS maps), and even what area they live in. Because demographics are important! You can also track what actions customers are taking on your business page; clicking your phone number, viewing your photos, or just reading reviews. To clarify a previous point; a direct search means the customer already knows your business and looked for you specifically. A discovery search means they were looking for the service/product you offer in general terms and came upon your business. Keep this in mind when going over the analytics.

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Google + MyOutDesk = Big Success

You should be using Google My Business and using it appropriately. The above guide should be all you need to get going and keep going. It’s literally free marketing that you have complete control over. It will help with your SEO(search engine optimization), provides data about your customers and potential customers, and gives you multiple means of engaging with the community. There arent many means of advertising a business in ways that genuinely help you earn money, while not spending any money at all. And if you really want to make this an incredibly valuable experience for you and your business, you can take it one step further and hire a virtual assistant to handle all of this for you! Yes, we have experienced professionals who can log in and manage everything I talked about above while you focus on the big league stuff yourself. Follow the link below to request a one-on-one consultation!  We’ll talk about how the freedom of a Google My Business page coupled with a virtual assistant can be lightning in a bottle for just about any business.

 

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Don’t lift a finger, have Virtual Assistants launch your New Podcast Episodes! [Pt. 1]

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How is it so that entrepreneurs in your networks are outpacing your own content production? They seem to whip up content instantly, like podcast episodes and social posts, throughout all major online media platforms.

Even on a tight budget, you can engage in a full-time digital media presence — and save time while producing high-quality content. It’s no secret that your competitors with media steam engines are leveraging assistant labor, namely virtual assistants.

Virtual Assistants are up to 70% less than the cost of a traditional employee and will work for you on a full-time basis. Virtual Assistants are the powerhouse behind quality podcasts, webinars, Youtube videos, Tweets, Facebook posts, Instagram photos, and Linkedin articles.

If you want to launch a high-quality podcast, but need to protect your valued time … you can launch your podcast and upgrade your online presence with a MyOutDesk Virtual Assistant!

 

Content Marketing with a Virtual Assistant — Everyone is doing it!

The secret business strategy that sets social media moguls apart is … leveraging virtual assistants (in many cases, more than one). Virtual assistants work for you full-time at up to 70% less cost than a traditional employee. Here’s what it takes to outcompete competitors.

If you do the math, you can get UP TO 3 full-time virtual assistants for the price of one traditional assistant! Save time for more important things by hiring a MyOutDesk Virtual Assistant.

Top talent Virtual Assistants bring you a huge return on investment.
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The Foolproof Method to Launch a Podcast with Virtual Assistants in Record-Timing: Instant Podcast Production 101

Like any entrepreneur, you have many content ideas and need to keep up with spreading your content everywhere. This is the recipe to produce and launch a Podcast immediately with a Virtual Assistant.

1) Introduction to the Re-Purpose System

The Re-Purpose System shows you how you can multiply your efforts and save time by repurposing content from one event or task. There are so many ways that your unique content can be proliferated out in the world when you have someone to do that cyber-legwork for you. 

Forming New Podcasts with Your Existing Content

To get started with making new podcast episodes, begin by taking inventory of all your unique content that you already have in storage: webinars, interviews, videos, guides, articles, and books.

Top talent Virtual Assistants bring you a huge return on investment.
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2) Video Interviews boost your social media, video + podcast content

Double dip (or triple dip) on your content by conducting video interviews. A single video interview can be edited for unique content in Youtube, Facebook video snippets, podcasts, and more!

Any time you are conducting a video interview, it’s best to record the video at this point. You can repurpose that in so many ways, including extracting the audio for podcasts

If you already have content that you can discuss by yourself, you can record your own video to create ‘host-only podcast content.

Start with a guest on a recorded Zoom Webinar and have an arsenal of basic field questions related to your industry or an overall theme.

Once the guest is confirmed, set a pre-recording/live huddle where you (the host) and the guest would talk and figure out exactly what the topic is, and how it fits your niche.

Between planning, setting the guest, hosting, recording, and editing, that takes a lot of time. So this is where you insert a Virtual Assistant(s). They can organize these interviews, and all you have to do as the host is show up. After the interview, virtual assistants produce, edit, publish, and promote these episodes on your behalf.

Software needed for Podcast Production

Using the right software — here at MyOutDesk, we use Adobe Creative Suite for video editing (and eventually sound editing for podcasts).

 

3) Increase podcast visibility through Apple iTunes & Google Play

There are many easy ways and platforms to do a podcast but the easiest method so far is:

upload to a main, streaming platform that generates an RSS feed (such as Soundcloud or Podbean) — then which you can submit to BIG ones like iTunes Podcasts and Google Play, instead of uploading to these big ones one by one. A Virtual Assistant will maintain your accounts for these platforms and allow you to effortlessly publish quality content on a regular.

 

Top talent Virtual Assistants bring you a huge return on investment.
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Thrive with MyOutDesk, your partner in the remote workplace serving 6,000 clients. Last year, we saved our clients $55 million as the highest-rated virtual assistant company with more than 500 verified 5-star business reviews.

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