Producing a B2B podcast helps to establish your business as a leading source of expertise in your market, driving up your brand and credibility.
Right now, you have the ability to start a podcast and stand out from the crowd. Every business is looking to differentiate themselves from their competitors…and a B2B podcast is a perfect way to do that. If you want to launch a high-quality podcast, but need to protect your valued time … you can launch your podcast and upgrade your online presence with a MyOutDesk Virtual Assistant
Top talent Virtual Assistants bring you a huge return on investment. Claim a free ‘Grow Virtual’ business strategy consultation today!
Why is it important?
Podcasting is exploding right now, and Sweet Fish Media has done B2B podcasting for over half a decade.
Today we talk to Logan Lyles at Sweet Fish Media, a podcast agency for B2B brands. Drawing on his background as a trained journalist and more than 10 years in the B2B sales & marketing space, Logan co-hosts a top-ranked podcast according to Forbes. Sweet Fish Media has launched over 100 podcast programs, totaling over 1,600 episodes! Their flagship podcast is the only B2B podcast to broadcast 7 days a week.
Check out these resources we mentioned during the episode:
To get a copy of the Go Remote Guide, Text MOD to 31196.
Text Logan at (719) 657-7119 with your questions.
The podcast is very top of the funnel. It’s brand awareness. Launch & scale your business today with a MyOutDesk Marketing Virtual Assistant.
Don’t lift a finger, have Virtual Assistants launch your New Podcast Episodes!
Content Marketing with a Virtual Assistant — Everyone is doing it!
The secret business strategy that sets social media moguls apart is … leveraging virtual assistants (in many cases, more than one). Virtual assistants work for you full-time at up to 70% less cost than a traditional employee. Here’s what it takes to out-compete competitors.
If you do the math, you can get UP TO 3 full-time virtual assistants for the price of one traditional assistant! Save time for more important things by hiring a MyOutDesk Virtual Assistant.
Top talent Virtual Assistants bring you a huge return on investment. Claim a free ‘Grow Virtual’ business strategy consultation today!
In Part 1, we explained how the most competitive entrepreneurs of small businesses can easily produce high-quality podcasts & content. Their social media presence is managed at a full-time capacity.
As requested, we’re continuing our tips to help you outshine competitors. (Also stay tuned…next week we’re dropping a BIG podcast strategy resource.)
Here are our top 23 tips for launching a quality podcast.
Virtual Assistants are up to 70% less than the cost of a traditional employee and will work for you on a full-time basis. Virtual Assistants are the powerhouse behind quality podcasts, webinars, Youtube videos, Tweets, Facebook posts, Instagram photos, and Linkedin articles.
If you want to launch a high-quality podcast, but need to protect your valued time … you can launch your podcast and upgrade your online presence with a MyOutDesk Virtual Assistant
Top talent Virtual Assistants bring you a huge return on investment. Claim a free business strategy consultation today!
There are too many shows out there today for mediocre work to stand out. Maintain high quality with a dedicated production process, combined with the rest of the following tips!
2) Give your podcast a format
Like watching any morning live show or night show (like The Tonight Show with Jimmy Fallon), there are patterns and regular “segments.” People need this stuff, they need the structure.
3) Energy REALLY matters
Experiment by not talking like you would normally talk … rather you have to be a caricature of yourself. Build a marketable voice and persona, otherwise, you’ll sound like NPR announcing Mozart’s 3rd Symphony (not that there’s anything wrong with that). A profitable podcast needs a profitable voice)
minimum of 1x per week. Never miss a release ever. People need rhythm in their life
5) Plan on doing this for a year with no listeners
To set expectations, it takes quality – AND- quantity to gain traction and credibility. Low viewership is common, but it starts to build slowly but surely as you build more episodes. When your content is piquing interest and utilizes optimal tags and search terms, you will start gaining more traction
6) Don’t “wander” around the interview, looking for buried gold in the guests’ story
Instead, discover the gold ahead of time in a pre-interview, then “uncover it” during the convo. It’s common to do pre-interviews and also to ask for “tickler” questions so that both parties are amply prepared during the recording session.
7) Get an amazing cover art
Don’t do it yourself. Graphic design and marketing professionals are 70% the cost of a traditional employee and ready for interviewing from MyOutdesk Virtual Assistants.
8) It’s not about you, it’s about the audience!
Always remember — the audience doesn’t care about you. All they care about is themselves. Always angle the content around what matters to them, or else you won’t have any listeners. Everything about them!
9) Be part of the traveling troupe
Plan and arrange to appear regularly on lots of other shows to get people to listen to yours.
10) Don’t be boring
Provide not only substance but entertainment. People aren’t looking to be spoken at, but rather engaged to find a deeper understanding of a certain interest. You need to hold their hand in a fun way to learn and ultimately a sale.
11) see number 10
It’s that important.
12) Don’t do long intro music
No one likes it. Short and upbeat. This is not a TV show, but a digestible podcast. If you lose their interest, they will press skip.
13) Ask for ratings and reviews, quickly, every single episode
In your segment transition or outro, when you know that the listener’s appetite is full and content. Ask quickly for their rating. Explain that reviews help keep high-quality content running.
14) Look for authors who are about to release books
When authors have something to promote, that’s the best time to gain big guests. The same goes for any professional prompting a big project (actors, politicians, etc.).
15) Launch big.
A big launch can carry you far. Have a few episodes published for the launch. You can also create a “pilot” clip that is a short intro episode that teases the first few shows.
16)Don’t talk too much if you’re interviewing
People want to know the guest’s story, not your opinion. As a podcaster, we see this mistake a lot (and probably make this mistake too much).
17) Never read a script
Don’t read anything. It’ll never sound natural. Talking points are fine, not sentences to recite.
18) Use Zoom to record interviews
Zoom is a great platform to record both audio and visual content. You’ll be able to purpose one interview into a live webinar, podcast, any noteworthy screenshot, video clips, and audio clips.
19) Record video and put it out on YouTube
There’s no reason not to. You’re recording anyway, so it’s no extra work.
20) Consider recording videos with your phone instead of your webcam
For those on a budget, a smartphone camera may have a better quality video than your laptop’s webcam. So use your phone’s camera for the editing, while using your laptop camera for broadcasting to your interviewee. Then, mix the video with the recorded audio on Zoom. The results reveal a big difference, but it is a lot of work, so this is totally optional.
Even better, use a DSLR camera (but now you’re talking about a pretty advanced operation).
21) Don’t use Zoom’s green screen backgrounds
The rendered picture makes it too cheesy. Instead, buy a cool paper canvas background on Amazon for $50. It’s simpler, and looks way better!
22) Good lighting
Lighting matters if you are expecting to publish your video. Get a good-size ring light (easily found on Amazon) or some other good lighting.
23) Edit out the boring stuff
People will turn off the episode and will never listen to another one again. Take this as a fair warning: edit out the clutter and the crud.
24) Turn quotes into image cards for FB & IG
During the editing process, allow the production team to note any highlights and pull those quotes into nice, marketable visuals.
25) Have fun!
Last but not least. :) High quality comes with a great mood.
Top talent Virtual Assistants bring you a huge return on investment. Claim a free business strategy consultation today!
Thrive with MyOutDesk, your partner in the remote workplace serving 6,000 clients. Last year, we saved our clients $55 million as the highest-rated virtual assistant company with more than 500 verified 5-star business reviews.
How is it so that entrepreneurs in your networks are outpacing your own content production? They seem to whip up content instantly, like podcast episodes and social posts, throughout all major online media platforms.
Even on a tight budget, you can engage in a full-time digital media presence — and save time while producing high-quality content. It’s no secret that your competitors with media steam engines are leveraging assistant labor, namely virtual assistants.
Virtual Assistants are up to 70% less than the cost of a traditional employee and will work for you on a full-time basis. Virtual Assistants are the powerhouse behind quality podcasts, webinars, Youtube videos, Tweets, Facebook posts, Instagram photos, and Linkedin articles.
If you want to launch a high-quality podcast, but need to protect your valued time … you can launch your podcast and upgrade your online presence with a MyOutDesk Virtual Assistant!
Content Marketing with a Virtual Assistant — Everyone is doing it!
The secret business strategy that sets social media moguls apart is … leveraging virtual assistants (in many cases, more than one). Virtual assistants work for you full-time at up to 70% less cost than a traditional employee. Here’s what it takes to outcompete competitors.
If you do the math, you can get UP TO 3 full-time virtual assistants for the price of one traditional assistant! Save time for more important things by hiring a MyOutDesk Virtual Assistant.
Top talent Virtual Assistants bring you a huge return on investment. Claim a free business strategy consultation & Thrive Guide
The Foolproof Method to Launch a Podcast with Virtual Assistants in Record-Timing: Instant Podcast Production 101
Like any entrepreneur, you have many content ideas and need to keep up with spreading your content everywhere. This is the recipe to produce and launch a Podcast immediately with a Virtual Assistant.
1) Introduction to the Re-Purpose System
The Re-Purpose System shows you how you can multiply your efforts and save time by repurposing content from one event or task. There are so many ways that your unique content can be proliferated out in the world when you have someone to do that cyber-legwork for you.
Forming New Podcasts with Your Existing Content
To get started with making new podcast episodes, begin by taking inventory of all your unique content that you already have in storage: webinars, interviews, videos, guides, articles, and books.
Top talent Virtual Assistants bring you a huge return on investment. Claim a free business strategy consultation & Thrive Guide
2) Video Interviews boost your social media, video + podcast content
Double dip (or triple dip) on your content by conducting video interviews. A single video interview can be edited for unique content in Youtube, Facebook video snippets, podcasts, and more!
Any time you are conducting a video interview, it’s best to record the video at this point. You can repurpose that in so many ways, including extracting the audio for podcasts
If you already have content that you can discuss by yourself, you can record your own video to create ‘host-only podcast content.
Start with a guest on a recorded Zoom Webinar and have an arsenal of basic field questions related to your industry or an overall theme.
Once the guest is confirmed, set a pre-recording/live huddle where you (the host) and the guest would talk and figure out exactly what the topic is, and how it fits your niche.
Between planning, setting the guest, hosting, recording, and editing, that takes a lot of time. So this is where you insert a Virtual Assistant(s). They can organize these interviews, and all you have to do as the host is show up. After the interview, virtual assistants produce, edit, publish, and promote these episodes on your behalf.
Software needed for Podcast Production
Using the right software — here at MyOutDesk, we use Adobe Creative Suite for video editing (and eventually sound editing for podcasts).
3) Increase podcast visibility through Apple iTunes & Google Play
There are many easy ways and platforms to do a podcast but the easiest method so far is:
upload to a main, streaming platform that generates an RSS feed (such as Soundcloud or Podbean) — then which you can submit to BIG ones like iTunes Podcasts and Google Play, instead of uploading to these big ones one by one. A Virtual Assistant will maintain your accounts for these platforms and allow you to effortlessly publish quality content on a regular.
Top talent Virtual Assistants bring you a huge return on investment. Claim a free business strategy consultation & Thrive Guide
Thrive with MyOutDesk, your partner in the remote workplace serving 6,000 clients. Last year, we saved our clients $55 million as the highest-rated virtual assistant company with more than 500 verified 5-star business reviews.
