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How to Rank on Google & Bing in 2022 (SEO Tips)

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When it comes to your brand presence, are you happy with how you’re appearing on search engine results?

You want to appear on the TOP of search results with the main search terms of your product and services. With so much content out there nowadays, you can find your way to the top of search results with Search Engine Optimization (SEO). In order to bring in high-quality and high quantity LEAD FLOW and traffic into your business, you need to dedicate copious hours to SEO daily. Attracting and retaining top digital marketing talent for your team is a time-intensive process. However, a strong marketing team is one of the most important growth decisions you’ll make as a business owner. To reduce the cost and risk of growing your marketing team, consider a blended Virtual Professional team. But you’re not here to read about how much money our marketing virtual assistants save teams like yours. You’re here to learn about improving your SEO ranking. So let’s dive in!

What are the most important factors to ranking & SEO?

+ How to improve your SEO + rank higher on Google & Bing

Too technical? You can have a full-time highly qualified SEO & Marketing or IT Virtual Assistant working for you at full time, for up to 70% less than a full-time traditional worker. Schedule an interview with our talent pool today.

  • Website security & accessibility

Search engines love secure, always updated, and easy to read websites. Ensure that your WordPress or other Content Management System (CMS) plugins are installed properly and regularly updated. Ensure that your website is safe with a strong SSL certificate. Use the correct heading hierarchy (H1, H2, etc.) in the content body of each page.

  • Browser page speed, mobile page speed

Search engines take into account how fast your website loads on browsers and on mobile smartphones. Use Google PageSpeed Insights to understand where your website stands. To optimize your website’s speed, enable compression tools, like GZip, to reduce the size of your images and code. Improve your server response time and leverage browser caching.

  • Mobile friendly & responsive

According to Google, in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. Check to see if your website is mobile-friendly. What makes a website mobile-friendly? The work involved in making a mobile-friendly site depends on your developer resources, business model, and expertise.

MyOutDesk’s IT virtual assistants have the full-time skills you need to bring your company’s technological goals to life, plus they’re much more affordable than an in-house consultant or employee. Schedule an interview with our talent pool today.

  • Your Domain Authority

What is domain authority? This is a search engine ranking score determined by several analytics companies’ algorithms (think of it like your website’s credit score). Websites with a very large number of high-quality external links (such as Wikipedia or Google.com) are at the top end of the Domain Authority scale

  • Optimized Content

Understand the fundamentals of keyword and user intent research. Your website will rank higher with pages deemed as having high-quality content. This is based on an understanding of your audience. Use the same language as that of your audience to provide the information they’re actually looking for (the who’s, what’s, when’s where’s, why’s.)

Your articles and blog posts should be longer in (high quality) content (between 800 to 1,000+ words). Longer articles tend to rank better in organic results. Include captivating calls-to-action or clear next steps. By understanding the readers and your buyers’ journeys, they will read your content and stay on your pages longer, which helps your domain authority!

  • Technical SEO (Meta descriptions)

You need to have a great meta setup for your website. Meta titles, meta descriptions, and meta tags are the language and content that search engines, like Bing or Google, look at first and display on search results. You include this in your page’s hidden code so that search engines have a clear understanding of the abstract of your content, as well as how you want to display pages in search results for viewers. 

  • Social Signals

Your new content should accompany features from social media as well as other websites. The more your links appear on other high-quality pages and content, the higher your rank. A seamless full-time digital marketing campaigner works for this.

You can have a full-time highly qualified SEO & Marketing or IT Virtual Assistant working for you full-time, for up to 70% less than a full-time traditional worker. Our remote working professionals know all the tools of the trade, and can help you jumpstart your online presence in no time. Whether your team is inexperienced and needs an injection of real-world experience or veterans who just need a helping hand. Our talent matching process ensures every client of ours gets multiple proven professionals to select from. It’s safe, secure, and faster than hiring locally on your own. So use the link below to schedule a Q&A session and find out if it’s a good fit for you. 

 

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What Do Virtual Assistants Do?

While the so-called “remote worker boom” is still growing, one trend is here to stay. Virtual assistant jobs have grown over 12% since 2012, and they’re only going to get bigger.

The field is expected to grow even faster than that in the coming years, so now is the time to get in on the action.

There are plenty of reasons businesses hire virtual assistants over regular ones, and we can name plenty, but what do virtual assistants do? Glad you asked.

[Considering a Virtual Assistant?]

real estate virtual assistant

What Do Virtual Assistants Do?

Whether you hire somebody for a virtual assistant job, or if you hire a virtual assistant company, you’re probably looking for similar services. Virtual assistants are people who work remotely, either as independent contractors or for a third party, to assist you in your administrative duties, and they can offer you a lot without ever even seeing you in person.

Customer Relations

Some virtual assistants will answer phone calls and emails and deliver extraordinary customer service without ever entering your establishment!

Managing your emails, keeping in direct contact with your customers, and updating you on important information can all be done remotely, and it’ll free up your time by quite a bit.

Daily Tasks

While many virtual assistants will have set schedules so your customers can contact them during the day, some may work on their own time.

Your assistant could be on the other side of the world from you, handling all of your scheduling while you’re asleep. They can do your data entry, organize your schedule, reach out to clients, and brief you on important information throughout the day.

This is great for your off-hours, like vacation time or at night.

Social Media

Marketing services are needed in every company, and a virtual assistant is bound to be pretty handy with their internet capabilities. You could easily delegate some social media services to them.

They can even handle research for social media, like what’s trending, which hashtags to use, how to grow your following, and more.

Research

Not just for social media. Virtual assistants can do business, market, data, and vendor research for you whenever necessary. It might only take one good find to make the right business agreement that makes your hire worth it.

If your assistant knows about your company’s field, let’s say it’s marketing, they can do the research weekly and keep you up to date on what’s new in the industry. This is something many businesses fail to do regularly enough, so why not add this to your routine?

There are many other ways assistants can help grow your business.

Bookkeeping

Accounting services are worth their weight in gold. They can save you a fortune when it comes to tax time, and hiring a bookkeeper for individual tasks can be wasteful.

You have payroll, tax info, accounts payable, inventory management, sales commissions, and more. A virtual assistant can take that off your plate.

If you have your assistant do your money management along with their regular tasks, it will save you a lot of headaches and money throughout the year.

Tech Services

IT services are needed in almost every industry. Virtual assistants often have these skills on their resumes, so look for them. Not just IT, but graphic design, web design, video editing, you name it.

If they offer cybersecurity services, this can save you a fortune as you’ve likely seen in the news lately with all of the cyber attacks going on.

While those are getting all the attention, there are over 80,000 cyber attacks that happen every day, so having some defense for your company can prove invaluable in the long run.

SEO

Most VAs will have search engine optimization, or SEO, skills on their resumes, and you’ll definitely want it. It’s the hottest marketing tool out there and for good reason.

When you show up high on Google, you will bring in a lot more organic traffic to your business, which has unbelievably high closing rates and accounts for over 53% of all sales made by most businesses.

[Considering a Virtual Assistant?]

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Advantages of Hiring A Virtual Assistant

No, a virtual assistant can’t mop your floors in their downtime, but as you read, the right one can offer your business quite a lot. So what are the advantages to hiring a virtual assistant instead of a regular one?

Cost-Effective

In most cases, you’ll be paying an hourly rate to your virtual assistant, but there will be several other costs that are either reduced or eliminated completely. Any employer knows that salary isn’t the only cost associated with hiring employees.

They won’t require office space, company equipment, or employee benefits like healthcare. This is because in most cases, they aren’t employees, they are independent contractors.

Opens Up Your Opportunities

If you are running a small business, and you work from home, then a virtual assistant is exactly what you need. Let’s say that you’re a web designer and you need an assistant, hiring a virtual one means you won’t need to pay for an office. This will save you a fortune and allow you to be more flexible with your business.

Maybe you want to do house calls for your company rather than them coming to you, or maybe you want the benefit of working remotely, too. Either way, hiring virtual assistants makes it possible.

Don’t Miss Your Opportunity

Now that we’ve answered the question “what do virtual assistants do?”, you probably see that they can offer your business quite a wide variety of valuable services.

If you still aren’t convinced, check out why more and more companies are hiring virtual assistants. And if you’d rather talk to us directly, follow the link below to request a FREE consultation, where we can assess your business needs and provide a plan for how we might be able to help.

 

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MyOutDesk can save you up to 70% on employment costs
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Mathew Laurin President of esq.marketing headshot of mathew laurin

SEO (Search Engine Optimization) to Drive Revenue


This video breaks down the step-by-step processes that CEOs have used in order to win — which is why this MyOutDesk podcast exists, for helping you grow and scale your business!

Applying his expertise to the general audience, Matthew takes this important topic of building an SEO foundation to help scale your business. And, he’s breaking it down step-by-step — giving you a realistic time frame, tools, everything you need to do to lay out a sound SEO foundation.

Daniel Ramsey, CEO & Founder of MyOutDesk CEO, calls Matthew Laurin ‘the mad scientist of SEO,’ or search engine optimization!

Matthew Laurin, President of Esq. marketing, has been working with SEO and the Marketing vertical for over 10 years now. His SEO firm serves attorneys and law firms, driving up their digital marketing strategy to attract more clientele. Their parent organization is Rankings.io.

 

Three FOCUSED components to ramp up marketing:

  • SEO
  • PPC
  • Web design

To use content, Google, and blog posts for basically driving revenue through an SEO strategy, which for a lot of us, is a black box. So we’re really excited for this episode, tune in!

 

 

[Considering a Virtual Assistant?]

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SEO is like one of those black boxes, nobody really understands it, or not a lot of business owners do so.

 

SEO: Where do I start?

Here’s a scenario: I’m generating a million dollars in revenue. I’ve tapped out my existing referral sources database. And, I realized there’s this whole universe of SEO so I want to start competing online. What’s step one to kind of drive to that success?

 

Before you begin laying out a plan for your SEO, consider this.

SEO is probably a little bit different than what you would think. Some people might say it’s keyword research, finding out what keywords people are searching for, for figuring out your content. Those are all really important initial steps, BUT the very first thing is just to realize if SEO is for you or not and it isn’t for everybody.

Part of the thing that happens when people don’t understand SEO and they think they need it, but they don’t really know that.

So, your audience may not be on Google searching for you. And that’s true for a lot of industries, a lot of B2B industries. Like for example, there is an attorney who deals with real estate law in New York City for huge corporations, and they are not on Google, because their clientele comes from word-of-mouth.

The same goes for other large-scale businesses that are dealing with other businesses like if you’re a steel company and you’re selling to an auto manufacturer.

You know, I mean, yeah, I mean, there may be some things to help make it, so you look halfway presentable in search, but an ongoing SEO campaign is probably not the best place to spend your money.

 

[Considering a Virtual Assistant?]

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Step 1: Building an SEO plan for your business

 

“So step one is: figure out if your audience purchases through search engine”

The first step is figuring out what fits you. If you’re a B2C, there’s a good chance that SEO is going to be helpful because consumers go to search constantly.

More than 70% of people go to a search engine to find what they’re looking for online. And so if you’re a B2C business, there’s a good chance that SEO is something you need to be strongly considering.

If you’re a B2B, you’ll need to study your audience and figure out how your audience is finding you. Is it on search? Is it on social? Is it through a referral network?

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Step 2: Guide to SEO keyword research

 

“Step 2: Research your keywords. Make sure there’s volume.”

Part of keyword research is figuring out if there’s search volume for keyword phrases. An important type of focus is called searcher intent, where you have to figure out what keyword phrases people are using to find your product or service and whether those phrases have search intent.

 

Example:

“We’re in the legal vertical. Ranking for the term ‘lawyer is probably not going to get you the kind of leads you want but ranking for the term ‘car accident lawyer if you’re a PI (personal injury) attorney is probably going to get you more relevant traffic. If you’re in the Houston area ranking for car accident lawyer Houston. It’s probably going to get you to know the exact type of cases that you want.”

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Free tools to research ‘Searcher Intent’ for SEO planning

In finding, you know if your audience is searching for you really just go into like a free tool like Google Trends, Google AdWords, or Google Ads will have a free keyword research tool to see if there’s search volume for whatever keyword phrases you think that people might be using to find you.

If you’re interested in gaining prominence in search engines, and there isn’t a lot of search volume for your particular service or product, focusing on your brand name is a good use of time because people will see you on social media SEO, on TV, on radio, or any other channel, and then they’ll go to search and look for you. You will definitely want to show up for your brand name, especially if you have something in common with someone else who is out-ranking you for your brand name.

[Considering a Virtual Assistant?]

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Step 3: Structure & Tools for Search Engine Optimization

 

“There’s a lot of different things that impact where your site ranks in search. A lot of it has to do with how your site is built and a lot of it has to do with the links pointing at your website.”

After you find that there are keyword phrases you can use based on searcher intent, the next step is to make sure that your website is structured in a way that that will help it rank well in search.

How? You can do that with Google. It has a lot of free tools, such as Google Search Console. There are even some free, yet limited, versions of specialized software for you. Tools like SEO Moz or Moses SEO have a free version. Paid software like SEMrush is another good one that you can use to learn about some of the common things to look for. Their reports can tell you the things that are related to your site that you have control over and that you need to change. A lot of it has to do with content organization and making sure that each page is targeting a specific keyword phrase & making sure that you have robust content for that particular topic.

 

Tip:  Google the keyword phrase you want to rank on and see what the top-ranking pages are there. Look at their content, and then try to make your content better than those pages.

 

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“Because what I’d spent probably the first seven, eight years of my career. We didn’t have an effective website content structure in place, so we didn’t know which one was winning for us in terms of generating traffic.”

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What is Link Building for SEO?

How much SEO content do I have to put out, and then, what’s the time frame for waiting to start seeing good results realistically?

The answer to this question is that there are two parts. You have to have the content, but then you also have to promote it. The way to promote SEO is Link Building.

When you build links and produce the best content better than your competitors, you’ll have a shot to rank. That’s ranking on the first page, but you also have to consistently build links to that content and to your site and then links internally to that content and to other important pages on your site in order to get it to rank.

If you have a consistent link-building strategy and you’re also developing really good content, then results from zero to getting a decent amount of traffic could be anywhere from five months to eight months with a consistent link-building strategy and then continuously improving that content.

 

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Now with coronavirus, you can’t go into offices and there’s no retail. If you don’t have a digital strategy around content and SEO, you’re basically going to plateau and or decline over the next three to five years.

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This is over 30 minutes of knowledge on building a real SEO operation for your business. Tune in!

 

 

 

ENVISIONING OF A NEW REALITY FOR YOUR BUSINESS

Simply put, MyOutDesk equips entrepreneurs & business owners with tools, strategies, and virtual employees – and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.

MyOutDesk proudly provides additional free business growth guides, books, and strategy calls.

See what we are about, and schedule a free consultation with us. We’ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.

 

Experience The Difference
MyOutDesk can save you up to 70% on employment costs
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

 

Did You Know?  MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Pioneers of virtual assistant services, our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”

 

Marketing Virtual Assistants
There are many things a virtual marketing virtual assistant can do for you to supercharge your company’s scalability. Focus your talented marketing professionals on the above sales tools and also on ideal client targets. If you know who buys from you and why your marketing virtual professional can really help drive your message out to the marketplace.

  • Online marketing, listings & social media
  • Webinars & speaking events
  • Marketing automation
  • Brand work
  • Design coordination
  • Collateral development
  • Repurposing content
  • Audio, video & multimedia
  • PR & paid advertising
  • Keyword research

Marketing Virtual Assistants
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

 

See Also:

Marketing Virtual Assistants for Your SEO: Link

Explained: What is a virtual assistant? Link

 

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Why Tracking Citations Matter (SEO Tips You Need To Know)

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If you’re looking into how to get your business to rank higher and show up more on Google & Bing search results, we are going to talk about citations. Citations are important and a highly-missed opportunity for brand awareness. If you need help or want to explore some ideas, schedule a free Strategy Consultation today.  

You can outrank your competitors using tools for citation research and taking advantage of listing services that are readily available for you.

 

 

What is a Citation?

Think of citations as a business listing in a Yellow Pages book. In the internet, there are multiple brands of these “books,” all with their own traffic and audiences. You need to make sure that your business is listed in all of these sites and accurately maintained. In many instances, your listing can be altered by someone else, so you need to check these regularly.

Citations contain a business name, address, phone number, services you offer, and website in this combination on the internet. Google and Bing crawls for these citations and attributes these listings to you. In turn, it helps build up traffic and is a factor to increasing your rank.

Outrank The Competition

In a competitive market, check which citations are good for your specific industry. Use relevant search terms on Google to see who ranks highest among your competition. Note all the websites that list other businesses and find your way into generating your own citations in those areas as well.

How to Manage Citations

Marketing doesn’t have to cost a fortune.

Let’s face it, entrepreneurs, we could all benefit from giving a little more attention to our SEO operations.

Delegate your citation management to an experienced, full-time Marketing Virtual Assistant — at up to 70% less cost than a traditional employee! You can learn more in a free business strategy call with MyOutDesk.

 

Great marketing brings together the art and science of communication to support the reputation of a business or brand. With an experienced MyOutDesk Virtual Assistant at your service, you can develop an effective marketing structure for your business today.

MyOutDesk can save you up to 70% on employment cost
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

 

Managing citations is relatively easy, but it requires attention to detail and regular maintenance. Overall it is busy work to find to links and prevent other’s from altering your information.

A full-time professional Virtual Marketing Assistant can handle all your citations for you and more — at up to 70% LESS than the cost of a traditional employee.

pr.business

AmericanTowns.com

LocalPages

Nextdoor

YellowPageCity.com

Banks.com

Yelp

Baidu

TomTom

Citysearch

HotFrog

TeleNav

iGlobal

Find Open

The Internet Chamber of Commerce

Allonesearch

Bizwiki.com

YaSabe

Amazon Alexa

Where To?

VotefortheBest

LocalDatabase

Property Capsule

iBegin

Instagram

Facebook

ABLocal

ChamberofCommerce.com

GoLocal247

Top Rated Local

YP.com

Snapchat

YellowMoxie

Yandex

HERE

D&B Database

Opendi

Insider Pages

Local.com v2

Navmii

AroundMe

EZlocal

Apple

Pitney Bowes

USCity.net

8coupons

Foursquare

Yalwa

My Local Services

AirYell

White & Yellow Pages

Avantar

Waze

Google My Business

Uber

Cylex

eLocal

2findlocal

Tupalo

MerchantCircle

Yahoo!

Bing

DexKnows

Superpages

Pointcom

MapQuest

Factual

n49

CitySquares

ShowMeLocal

YellowPagesDirectory

LocalStack

Brownbook.net

Credibility Review

Soleo

HolidayCheck

Postmates

Fliggy

CK Map

TripAdvisor

Zomato

 

MyOutDesk can save you up to 70% on employment cost
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

 

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a target with a key pointing towards the middle

Top Keywords To Blow Up Your Real Estate Lead Generation!

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Winning keyword strategies can be a crucial method for your search engine marketing campaigns. Your keyword strategy should comprise high-performing keywords that will bring in traffic to your website and bring you more business. Selecting the best keywords for your online advertisements and other content such as blogs can make all the difference in your campaigns, determining how well your website will rank on Google and other search engine platforms.

Ramp up your marketing campaigns with a MyOutDesk Virtual Assistant! Schedule a Double My Business Strategy Session today to find out how.

Using Real Estate keywords can be a great way to find more quality leads. These leads that you find based on keyword searches are higher in quality because you know that they are actively searching for something that is in your wheelhouse.

Unfortunately, finding the best real estate keywords for your farm area is going to take a lot more work than copy/pasting a list from a website. There is a simple reason why keywords from a generic list like this will not get you any leads from your website:

Generic keyword lists only show what most people are searching for. They DO NOT mention that most of them are almost impossible to rank for. Even Zillow has trouble ranking for some keywords!

Even if by some miracle you manage to rank near Zillow, Trulia, your local MLS, or giant chain brokerages like Keller Williams and Compass, getting traffic outside your farm area is not going to help you close more deals.

However, you can take cues from highly-searched keywords such as:

 

 

Since the goal of your website is to get traffic and leads, the main criteria that professional bloggers use to measure the editorial value of a keyword is the number of searches it gets per month on Google.

Search Volume: Potential Monthly Traffic

This number is called the keyword’s search volume. As you might imagine, the higher the search volume the more potential traffic you can get from writing about it, but search volume alone only tells us how many people search for a term.

As you can imagine, the higher the search volume, the more websites trying to compete for the top spots in Google for that term. The reason why is clear; if you rank No. 1 for a very high volume keyword, your site will get a ton of traffic.

Keyword Difficulty: How hard it is to Rank For a Keyword

Luckily, SEO software companies like Moz and Ahrefs came up with a way to measure how hard it is to rank for specific keywords. This is called keyword difficulty. As we said before, generally speaking, the higher the search volume, the higher the difficulty since there will be more competition, but some keywords with relatively low search volume can have very high difficulty.

EAT Signals

EAT is an acronym coined by Google that stands for expertise, authority, and trustworthiness—three criteria that Google uses besides keywords in order to decide which article from which website gets ranked highly. How Google measures EAT is a bit too complicated to get into here, but it’s still important to understand that Google values EAT highly. Much more highly than keywords!

Domain Authority

Domain authority is less about the EAT of your company and more about the trustworthiness of your website. Things like the age of a website (older is better), the quality of writing, other high-quality sites linking to yours, and low spam scores all contribute to a site’s domain authority.

Here’s a quick example: The National Association of Realtors has been online since the mid-nineties and is pretty much the most trustworthy source for real estate information in the country. Therefore, Google ranks content from NAR very highly. If NAR decides to write an article on dual agency, chances are it will rank very well and very quickly.

(Source: theclose.com)

What you really need to do is do a lot of research and monitor search result pages in order to come up with a list of keywords that will work for you and your market. Your best bet is to invest in a keyword search tool that will help you with your research, such as MOZ or SEMrush, we’ve had experience with these 2 in particular and can say that they work quite well.

Just remember that there are no shortcuts. Google has come up with algorithms that will truly determine if your keywords are legitimate or if you are just seeding them on your website, unlike before, this used to work but doesn’t anymore.  Use your keyword search tool to scope out the competition as well! Look at what they are using and how they are doing.

Once you have come up with your list of keywords, plan content around them. As we mentioned earlier, simply peppering them in let say, a blog post, simply will not work. You need to make sure that the content is sound and is actually related and speaks to your audience. Not only will it help with your ranking but it will also be good for when a potential lead finds the answers they are looking for. Remember that your lead takes priority over google rankings. Craft your titles and descriptions to be specific with keywords in mind as well.

Using a keyword strategy can be highly effective but can also take up a lot of time from planning to execution. Having someone on your team dedicated to this strategy and your marketing, in general, is a great way to ensure that everything is always consistent and ship-shape. A Virtual Assistant can do all of that for you and more. Make sure to book your Double My Business Strategy Session today!

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