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Growing Your Digital Marketing Agency & Drive Revenue | With Matt Buchanan

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Marketing agencies need bandwidth in order to create impactful reach for their clients and to continue to scale their business.

To scale an integrated enterprise of marketing professionals, it can get very expensive, and without strong capacity meets less marginal profits. (FYI: You can save over $90k per year.)

 

 

With any growing marketing agency, more clients means balancing more nuanced tasks and roles. When marketers take on too many assignments, their creativity can take a dip. Often, marketing agencies opt to use freelancers to complete minuscule tasks on the agency’s behalf on an ad-hoc basis.

Matt Buchanan is the founder of Pioneers of Marketing. His marketing agency helps well-known clients each earn over 1.5M on social media through direct messaging — and that’s only one revenue stream!

Matt has 4 MyOutDesk Virtual Assistants working for his marketing agency! “They are very professional & very timely. I’m grateful for them and for all the wisdom shared by MyOutDesk. The people you bring to us are top notch people. In all seriousness, I have to say that!”

If you need help or want to explore some ideas, schedule a free Strategy Consultation today.  

 

Monetizing Social Media: Direct Messaging to Drive Revenue

In this interview, we’re truly diving deep on tried & true methods to scale through direct messaging marketing. Social media is all about principles, guaranteed 100% to work every single time.

Matt shares the idea of having the right mentality about the marketing principles:

  • Be open minded
  • Be patient
  • Execute what you set

If you follow these proven principles of social media, they’ll 100% drive results. 

 

The video elaborates on the 2-step process for social media success:

  1. BRANDING
  2. ADVERTISING

Don’t do this alone, but with the MOD Family.

Free Grow Virtual Guide + Strategy Consultation

 

THREE PILLARS OF CREDIBILITY and BRANDING for FB, IG and LI

(The main social media networks you focus on)

1 – Audience

You need an audience and followers, having the audience gives you the altitude and credibility — we live in a world of perception, remember that!

How to build an audience: Go to an online event or an in-person event. Make it your intention to connect on socials. Have the goal to make viewers  follow you on socials, like “follow me on XX, YY, ZZ for more updates, for a replay, for a special offer, to connect, etc.”

Your goal is to take offline relationships online and vice-versa. You may also collaborate with people who already have an audience or have a good reach. 

2 – Content Through Facebook and Instagram Stories

Post IG stories, at least 6x a day from your personal account

What should you be posting? Cycle between these 3 types: personal, professional and lifestyle

  • Professional — brings value for your audience
  • Personal — connect as a person instead of just a logo—remember people want to do business with a person, not a logo
  • Lifestyle — documenting the life you live (your “human interest aspect”)

3 – Content Through Wall Posts

Stories vs. Wall Posts: Wall posts are highlight reels. they stay forever unless you delete it! Stories drive traffic and are more intimate since it’s available for just 24 hours. Stories shouldn’t be edited too much or not edited at all!

All the while, wall posts are permanent — it’s the face of your brand and company. They will never go away. So, only post what you want to last, but use the three content types mentioned. Throw in a lot of content, especially when you’re starting out. But, keep it to 3-4x a week if you’ve built an audience already. All of your promotions and posts should also go to your personal account.

 

Reference: https://www.instagram.com/matttbuchanan/ & https://www.instagram.com/pioneersofmarketing/

As you can see promotional posts aren’t on the business accounts too much. Use your personal page for credibility building and brand association.

 

OFFER:

For a free social media evaluation, text Matt: (908) 914-1888.

Follow and DM Matt on IG: https://www.instagram.com/matttbuchanan

 

Additional Tips:

Are you afraid of DMs? What do you say when you start a convo?

  • Understanding it in simple basic form — all social media is just a networking event
  • When you meet somebody in person — think about how you do it in real life: Introduce yourself!
  • “Hey how’s it going, saw your page/profile here, and want to get connected”
  • “Nice connecting with you, I have a great idea. I’d love to share it with you, what’s your cell? Can we chat about it?”
  • If they reply, send a text from your phone.
  • Ask: “When’s the best time to talk with you”
  • Depending on how credible you are, that’s how many people will reply to you. A response rate of 5-6 people out of 25 is a good start.
  • The higher your credibility, the more responses and messages you’ll get.
  • If they don’t respond, move on to the next.
  • Get used to rejection, don’t take NO personally—it’s going to happen.
  • Focus on the few that respond.

Don’t do this alone, but with the MOD Family.

Free Grow Virtual Guide + Strategy Consultation

Top Social Media Platforms & How to Best Leverage Them

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Social networks are one of the fastest growing industries in the world, with a projected annual growth of 25% over the next 5 years. Social media marketing increases your brand’s awareness. 63% of buyers who search for houses online are more likely to use ones with informative social media presence. Not just brand awareness, social media also has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the service to others too.
Read more

Monetizing Social Media: Direct Messaging to Drive Revenue | With Matt Buchanan

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Matt Buchanan is the founder of Pioneers of Marketing. His marketing agency helps well-known clients each earn over 1.5M on social media through direct messaging — and that’s only one revenue stream!

Matt has 4 MyOutDesk Virtual Assistants working for his marketing agency! “They are very professional & very timely. I’m grateful for them and for all the wisdom shared by MyOutDesk. The people you bring to us are top notch people. In all seriousness, I have to say that!”

If you need help or want to explore some ideas, schedule a free Strategy Consultation today.  

 

Monetizing Social Media: Direct Messaging to Drive Revenue

In this interview, we’re truly diving deep on tried & true methods to scale through direct messaging marketing. Social media is all about principles, guaranteed 100% to work every single time.

Matt shares the idea of having the right mentality about the marketing principles:

  • Be open minded
  • Be patient
  • Execute what you set

If you follow these proven principles of social media, they’ll 100% drive results. 

 

The video elaborates on the 2-step process for social media success:

  1. BRANDING
  2. ADVERTISING

Don’t do this alone, but with the MOD Family.

Free Grow Virtual Guide + Strategy Consultation

 

THREE PILLARS OF CREDIBILITY and BRANDING for FB, IG and LI

(The main social media networks you focus on)

1 – Audience

You need an audience and followers, having the audience gives you the altitude and credibility — we live in a world of perception, remember that!

How to build an audience: Go to an online event or an in-person event. Make it your intention to connect on socials. Have the goal to make viewers  follow you on socials, like “follow me on XX, YY, ZZ for more updates, for a replay, for a special offer, to connect, etc.”

Your goal is to take offline relationships online and vice-versa. You may also collaborate with people who already have an audience or have a good reach. 

2 – Content Through Facebook and Instagram Stories

Post IG stories, at least 6x a day from your personal account

What should you be posting? Cycle between these 3 types: personal, professional and lifestyle

  • Professional — brings value for your audience
  • Personal — connect as a person instead of just a logo—remember people want to do business with a person, not a logo
  • Lifestyle — documenting the life you live (your “human interest aspect”)

3 – Content Through Wall Posts

Stories vs. Wall Posts: Wall posts are highlight reels. they stay forever unless you delete it! Stories drive traffic and are more intimate since it’s available for just 24 hours. Stories shouldn’t be edited too much or not edited at all!

All the while, wall posts are permanent — it’s the face of your brand and company. They will never go away. So, only post what you want to last, but use the three content types mentioned. Throw in a lot of content, especially when you’re starting out. But, keep it to 3-4x a week if you’ve built an audience already. All of your promotions and posts should also go to your personal account.

 

Reference: https://www.instagram.com/matttbuchanan/ & https://www.instagram.com/pioneersofmarketing/

As you can see promotional posts aren’t on the business accounts too much. Use your personal page for credibility building and brand association.

 

OFFER:

For a free social media evaluation, text Matt: (908) 914-1888.

Follow and DM Matt on IG: https://www.instagram.com/matttbuchanan

 

Additional Tips:

Are you afraid of DMs? What do you say when you start a convo?

  • Understanding it in simple basic form — all social media is just a networking event
  • When you meet somebody in person — think about how you do it in real life: Introduce yourself!
  • “Hey how’s it going, saw your page/profile here, and want to get connected”
  • “Nice connecting with you, I have a great idea. I’d love to share it with you, what’s your cell? Can we chat about it?”
  • If they reply, send a text from your phone.
  • Ask: “When’s the best time to talk with you”
  • Depending on how credible you are, that’s how many people will reply to you. A response rate of 5-6 people out of 25 is a good start.
  • The higher your credibility, the more responses and messages you’ll get.
  • If they don’t respond, move on to the next.
  • Get used to rejection, don’t take NO personally—it’s going to happen.
  • Focus on the few that respond.

Don’t do this alone, but with the MOD Family.

Free Grow Virtual Guide + Strategy Consultation

Mark Zuckerberg: ‘There are some very clear benefits to remote work’

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“My own thinking on this has changed over the past few months.”

 

In May, Facebook CEO Mark Zuckerberg posted a thoughtful, heartfelt memo on his social media regarding his new perception of the power of remote work.

 

“There are some very clear benefits to remote work. It lets us access talent pools outside of traditional tech hubs in big cities — and that should help spread economic opportunity much more widely around the country and world while also helping us build a more diverse company.”

 

From the beginning MyOutDesk has been helping businesses grow and develop hybridized remote & physical businesses with virtual teams. Now more than ever it’s important to embrace smooth & modernized business, all while allowing businesses to scale up.

 

You can spread economic opportunity in your business by hiring full-time virtual assistants at up to 70% less than the cost of a traditional employee!

 

Top talent virtual assistants bring you a huge return on investment.

Claim a free business strategy consultation today!

 

Flexibility afforded by remote work

 

Zuckerberg shares, “I’ve always felt that our teams worked better when they could physically be together. We even designed our offices so there are places where people can walk freely and have those serendipitous conversations that can lead to really good ideas.”

 

This is true. There is power of creativity in working together in a space, and there’s power of productivity with remote work.

 

What Zuckerberg is experiencing is a crash course in the power of the blended business model.

 

He also explains that more and more, the virtual workplace can emulate the physical workplace through technological advances. “I think that technology can help us overcome this, and the lockdown has shown us what’s possible with the tools we have today.”

 

“As a tech company we’re fortunate that a lot of our work can be done remotely. Not everyone has that flexibility. But as the technology improves, the number of jobs that can be done fully remotely will likely increase across the rest of the economy too.”

 

>> The Dummy-Proof Guide for Building a Remote Culture

 

“Over time, location will hopefully be less of a factor in how many people work and we’ll have the technology to feel truly present no matter where we are. I think this is an important direction that the world is going to go in after Covid, and that’s why we’re building products to help more organizations find ways to work remotely, as well as more ways for people to connect and feel present socially.”

 

>> Stay on top of the competition with the Organizational Change Framework

 

“It’s going to take time to make this work for everyone. We’re going to learn a lot from this, and we’ll have more updates and details to share in the months ahead as we figure this out.”

Blended Organizations are the Future

A blended or mixed organizational chart is the structure of that many businesses are adopting today.

Growth in outsourcing is a rising trend. Demand for virtual talent is increasing because it works for most business owners and many employees, and it is simply a profitable practice. You can adopt it in your own business – schedule your Virtual Strategy Session now to learn exactly how!

 

Which corporations already have a blended model? You’d be surprised. These top-performing US companies have blended organizations:

6 Stages to a 7 Figure Business, Part 4 – Social Media

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Your business/brand needs a presence on social media. For most business owners this can be a time/labor-intensive task. Utilizing a Virtual Professional to manage social media presence can be one of your business’s highest returns.

First setup your Virtual Professional with access; it’s important to give them an orientation on how you handle social media yourself. This will allow your Virtual Professional to gain some insight into your thought processes and he/she will be able to take this into account when carrying out tasks.

Virtual Professional Tasks:

  1. Researching and Drafting Content – Social media is a content-driven environment. People expect you to churn out value, even at 140 characters.
  2. Building & Managing your Network – Ask your Virtual Professional to follow / friend / connect with new people based on your business criteria.
  3. Keeping Your Social Media Profiles Up-To-Date – All social networks update their design on a regular basis. These changes can pass you by if you’re not looking out for them.

MyOutDesk Virtual Assistants successfully generate leads from Social Media for our clients EVERY SINGLE DAY. They stay on top of Social Media platforms and accounts, keeping track of each opportunity and ensuring that each inquiry is answered as quickly as possible. They provide leverage by focusing their time on Social Media constantly generating leads so their clients can close the deals.

The consumer’s process has shifted dramatically as Social Media has become a need and is so ingrained into our society that is has changed our lives, the way we communicate and the way we run business. This is why Real Estate leads must be generated to adjust to this shift. The internet and Social Media has opened new doors for research and lead generation.

Millennials, or buyers under 30-something, now make up 66% of the market for first time home buyers. The tide has shifted as 99% of buyers have moved online to research properties, before contacting a

REALTOR ®. This means to attract both buyers and sellers; you need to reach out and engage with them online. Social media is the ideal forum to do this in.

There are 2.34 billion social media users around the world and 81% of the U.S. population has at least one social media profile. While traditional marketing like email is still relevant, social media is essential for both reaching potential clients and building relationships with existing customers.

If you’re not already utilizing social media for your business, you need to catch up as the chances are that your competition is. A 2017 Statista survey of 5700 marketers revealed that nearly 70% are developing loyal followers of their brand via a strong social media presence.

While it’s easy to create a social media page for your business and even get some likes and followers, the work doesn’t stop there. Users are increasingly demanding customer support and quick responses through social media. According to Social Media Today, Facebook users commenting on a brand’s page expect a response within 24 hours, if the comment is based on a complaint, the expected response time drops to under an hour.

Keeping on top of the increasing demands and expectations of social media users can be difficult when you’re trying to maintain the day to day running of your business. A popular post can receive hundreds of questions and comments containing potential leads that you want to follow up.

Social media has become crucial for business and it’s now expected that companies should have a robust social media presence. While outsourcing the running of your social media accounts to a marketing agency or hiring in-house is an option, it’s also an expensive one. A virtual marketing professional can free up your time to concentrate on your business, and also free up your budget to create quality shareable content and targeted social media advertising.

Should You Use Social Media Scheduling Apps? (Here’s The Best Of The Best)

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Social media can be a powerful tool for marketing your business. Whether you choose to utilize free features, spend on it or use a combination of both as many businesses do, when your marketing strategy is just right, you are sure to enjoy fruitful efforts. Social media engagement levels are at an all-time high, and in order to keep up, the use of social media scheduling tools can be instrumental to improving efficiency, get you better engagement with your audience, and potentially improve sales.

Whether you decide to use scheduling apps or prefer a more hands-on approach, A MyOutDesk Virtual Assistant can be instrumental in increasing your marketing’s results! Book a Double My Business Strategy Session today to find out how!

If you choose to go with a Social Media Scheduling app, which one should you use? We’ve done the research for you and have found that these 5 are the most recommended across the board.

Hootsuite

Hootsuite is perhaps one of the oldest and most time-tested Social Media scheduler in existence. Hootsuite’s interface is quite straightforward and easy to maneuver, for the most part, the more accounts you have, the more confusing it can get though so keep that in mind. It integrates several platforms and you can plus-in up to three of your accounts with the free version. Hootsuite also offers the most affordable plans. Hootsuite is great if you simply want all your social media platforms in one place but still want to be hands-on with your interactions because they stream your feeds on real-time. Hootsuite offers several packages and you can pick one that fits your business’ specific needs.

 

Buffer

According to our research, many businesses prefer Buffer because of its wholesome and simple layout. Buffer also offer a free image creation tool called Pablo. Unlike Hootsuite that only supports their own link shortener, buffer supports several different ones. It should be noted however that Buffer does not allow for as much interaction compared to other scheduling apps and it does not support Instagram beyond notifications.

 

AgoraPulse

AgoraPulse is an affordable social media management tool best suited for agencies and teams. They offer several plans at different price points, each option with varying numbers for social profiles that can be integrated in their system and the number of users. There are also differences relating to data retention and ad comment monitoring. You can centrally post to all of your social accounts, with a queue or schedule ensuring your content is delivered at the best times. It allows you to re-queue or reschedule evergreen posts. You can also tweak each post to take advantage of features specific to each social network. A few Unique features AgoraPulse offers are things like competitor analysis reports and Facebook contest apps.

 

Meet Edgar

MeetEdgar makes use of a fresh and creative approach to Social Media posting and interaction. All you need to do is create a content library using specific or varied categories and add your time slots to them. MeetEdgar will automatically fill up those time slots with the content in your library. A team of 3-5 users can log-in simultaneously to your account. If you run out of content, MeetEdgar automatically reposts your content stored in the library. The queue will auto-populate and preview your ready-to-go posts. Edgar recycles your posts intelligently by pulling out the next lineup so you won’t publish the same post consecutively. One thing to take not of is that MeetEdgar can be a little pricier than other options, but given the convenience and features, it might be well worth the price, depending on your needs.

 

Sprout Social

Sprout Social is great because of the ability to organize and separate activities such as messages, reports, publishing feeds, tasks etc. This allows you to check on each item separately and zoom in on what you need to focus on. It has a Smart Inbox which is a single unified stream for messages across social media accounts. Sprout Social also supports a great reporting system that connects to Google Analytics with no extra charge. Take note however that integration is minimal and Sprout Social can be pricey compared to others.

There are many, many other Social Media Scheduling Apps available in the market and if these ones we have shared with you do not seem to fit your needs, then doing a little more research will give you a multitude of options. Just be sure to keep these in mind:

  1. Price. Each Social Media scheduling app will provide different features and offer multiple unique facets that may be extremely useful to you and your business. Some tools will be exactly what you need to boost your Social Media marketing while others may sound awesome but in the end, are not exactly useful for you. If you are struggling to decide, jump on free-trial offers and take the app for a test drive. Make sure that you aren’t spending money for features that are not going to be useful for your business goals.
  2. Supported Platforms. Determine which of your Social Media accounts would benefit from being handled through a scheduling app, after you pinpoint those, look for an app that supports them all. Some apps will not support certain platforms so decide if the app of your choice will suffice. Perhaps you’ll have to go with one that supports a majority of your accounts and be okay with tackling the non-supported platforms manually.
  3. Customer Support. Be sure to find a scheduling app that you feel will provide the kind of support and customer service that you need. When looking for the right social media management tool, after sales support must be included in the account plan you choose because you’ll need it when issues with the tool arise.
  4. Business Support. No matter what tool you choose, it won’t make a difference if you are not able to manage and continuously use your Social Media scheduling app. While it will definitely make it easier to manage your social media accounts, it will still take time and consistent updates to be effective. You might want to consider assigning a team member or even hiring someone like a Marketing Virtual Assistant who can persistently manage your Scheduling App by creating a steady stream of posts and stay on top of interactions.

Social Media scheduling apps can be an impactful tool for your business marketing. When you find the best one to suite your needs, create a system and process to utilize it and find the right person to execute it, there is no doubt that your scheduling app will bring long term benefits that will boost your business.

Make sure to do your research, list pros and cons and last but not least, book a Double My Business Strategy Session to find the right team member to manage that scheduling app and so much more,

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