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Virtual Assistants Are Upgrading Social Media Management

This probably sounds like a broken record, by now. Everyone knows that social media is an effective and inexpensive way to get your product or service in front of consumers. But it’s easy to get bogged down trying to manage it, especially as you become more successful. So let’s talk about not just why you should keep social media as a priority for your business, but how best to do so. Hint; virtual assistants are the key!

The Importance of Your Social Media Presence 

While it’s easy to create a social media page for your business and get some likes and followers, the work doesn’t stop there. Nowadays, users are expecting more personal experiences when they engage with businesses. They want to feel like they are heard and valued, so they expect quick and helpful responses over social media. For example, according to Social Media Today, Facebook users commenting on a brand’s page expect a response within 24 hours; if the comment is based on a complaint, the expected response time drops to under an hour. And if it’s a public comment, rather than a private message, well then everyone else can see if, when, and how you responded. That’s another important detail to never forget.

There are over 2 billion social media users worldwide, and 81% of the U.S. population has at least one social media profile. 

Keeping on top of the increasing demands and expectations of social media users can be difficult when you’re trying to maintain the day-to-day running of your business. A popular post can receive hundreds of questions and comments containing potential leads that you want to follow up. But there’s only so much time in the day. Besides, you and your team are likely too busy with more dollar-generating tasks to hang out on Facebook all day. This is where a virtual assistant fits into your equation perfectly. 

Try to Keep Up!

Supporting your social media presence with a marketing virtual professional helps you maintain a balance. They can respond to time-consuming questions and comments. Providing a filter so that you can focus on the hot leads and prospective clients. In addition, a marketing Virtual Assistant can produce posts according to your brief or create content independently for your approval before posting. So you can have as much or as little control over your social media posts as you want. Often times it only takes a few weeks of working together before the assistant is up to your speed and ability to hit the ground running on their own.

social media

Pay to Play

In the 3rd quarter of 2020, Facebook stated that 10 million active advertisers were using their platform. While fairly straightforward to create, the key to successful paid social media ads is tracking performance and effective targeting. A Virtual Assistant can create your social media ads and help you determine your target audience. This is imperative so you reach the right people. Then, all you need to do is set your budget, approve the ads, and pay for them. The assistant will maintain your ads, renew them as needed, and track their progress. Providing you with scheduled reports on how your efforts are doing, so that you can make the decisions about what to sideline and what to focus on.

Spend Less, Grow More

Social media has become crucial for business, and it’s now expected that companies should have a robust social media presence. While outsourcing the running of your social media accounts to a marketing agency or hiring in-house is an option, it’s also an expensive one. A virtual marketing professional can free up your time to concentrate more on your business and free up your budget to create quality shareable content and targeted social media advertising. Here at MyOutDesk, we have a pool of virtual professionals with a variety of marketing experiences, including paid advertising and social media management. They can do the same job a local hire would, at up to 70% less cost. Save money, not quality. 

If you’re at all curious, use the link below to request a consultation with one of our experts. It’s a no-pressure conversation, where we like to hear your concerns or ideas first and see if we’re even a good fit. And then we pitch a plan to get you exactly what you need with one or more of our talented and reliable virtual assistants. So don’t hesitate to reach out and let’s grow your brand more, for less!

 

Experience The Difference
MyOutDesk can save you up to 70% on employment costs
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

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Content Creation Made Easy – Virtual Professionals Use Canva

A mechanic is no good without his tools. Just like a marketer/designer is no good without his own creative toolset. In the early days of graphic and web design, those tools were typically Adobe or Apple software costing the designer themselves a hefty sum. Eventually, the creative and tech-savvy began sharing their work online. Websites would offer templates that one could download and customize to fit their needs, giving designers a kind of headstart. Over time, with the advancements of technology on the web, more flexible and in-depth solutions became available. Like entire websites that resembled the legacy software designers were accustomed to using but hosted entirely online. One of those such websites still going strong today is Canva. An invaluable tool to anyone seeking creative solutions, be they an experienced designer or someone without a creative bone in their body!

What Exactly Is Canva?

For those unfamiliar, Canva is a website that offers a wide variety of creative tools and content. From presentation templates and video files to social media and even printable assets. Much of their content library is free to use, while some of their premium assets are restricted to Canva Pro accounts which cost a monthly fee. Anyone can create a free account from scratch or by connecting Canva to your Google, Apple, or Facebook account. From there you’re able to browse their extensive library of free, customizable templates, as well as sample premium content before signing up for a paid subscription. There’s something for everyone and just about every need. 

 

We did a little research on our end and discovered that Canva was by far the most searched-for technology by a large demographic of our clients. We attribute this to the freedom and flexibility Canva offers professionals looking for help producing attractive visuals. The ease of use means that anyone with a computer can dive in and play around until they’ve got a hang of it. With a bit of practice, even non-creative types can start producing professional-grade content. On the flip side, someone experienced in the world of graphic and media design has enough customization at their disposal to elevate the provided content. They can expand on existing templates or create their own content from scratch using the web-based Canva application. No software download is necessary; just log in and start creating. Plenty is possible using the free service, while the Pro tier opens things up even more and at less cost than traditional software like Adobe. 

content creation

Why Should You Try It?

Services like Canva come in especially handy when coupled with a creative virtual assistant. Some companies will have a corporate account for services like Canva and share access with hired marketers, designers, etc. Very handy for allowing group access to projects and maintaining branding guidelines, all while making content creation fast and easy. No matter how skilled your designer or marketer is, they don’t need to spend half the day making social media content from scratch. With Canva your virtual assistant can log in remotely without any software, and pick a template that fits the aesthetic of your business. Then they can customize it to fit your branding, share it for review, then download their creation and start posting it all over your channels. From Instagram posts and stories to flyers and brochures, infographics, A4 documents, and even engaging videos. If the designer was a mechanic, then Canva is their auto shop.

A Winning Combo

With the rising embrace of remote work and outsourcing tasks to virtual professionals, web-based services like Canva are invaluable. Simply with access to a computer and internet, anyone can log in and start creating visually interesting and dynamic content to suit any business type. The results only improve when experienced professionals get their hands on a service like Canva. It’s yet another way to cut costs, increase productivity and maintain product quality. And when coupled with a reliable, experienced virtual assistant, the results are limitless. Our clients can attest to that, and we’re happy to show you how and why. Click the link below to request a consultation with one of our experts. They like to hear you out first, and then pitch a plan with one of our virtual assistants that gets you what you need. It’s easy, quick, and has no strings attached. A creative virtual assistant from MyOutdesk using a free and robust service like Canva is a winning combination. Let us help you win.

Experience The Difference
MyOutDesk can save you up to 70% on employment costs
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

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What Do Virtual Assistants Do?

While the so-called “remote worker boom” is still growing, one trend is here to stay. Virtual assistant jobs have grown over 12% since 2012, and they’re only going to get bigger.

The field is expected to grow even faster than that in the coming years, so now is the time to get in on the action.

There are plenty of reasons businesses hire virtual assistants over regular ones, and we can name plenty, but what do virtual assistants do? Glad you asked.

[Considering a Virtual Assistant?]

real estate virtual assistant

What Do Virtual Assistants Do?

Whether you hire somebody for a virtual assistant job, or if you hire a virtual assistant company, you’re probably looking for similar services. Virtual assistants are people who work remotely, either as independent contractors or for a third party, to assist you in your administrative duties, and they can offer you a lot without ever even seeing you in person.

Customer Relations

Some virtual assistants will answer phone calls and emails and deliver extraordinary customer service without ever entering your establishment!

Managing your emails, keeping in direct contact with your customers, and updating you on important information can all be done remotely, and it’ll free up your time by quite a bit.

Daily Tasks

While many virtual assistants will have set schedules so your customers can contact them during the day, some may work on their own time.

Your assistant could be on the other side of the world from you, handling all of your scheduling while you’re asleep. They can do your data entry, organize your schedule, reach out to clients, and brief you on important information throughout the day.

This is great for your off-hours, like vacation time or at night.

Social Media

Marketing services are needed in every company, and a virtual assistant is bound to be pretty handy with their internet capabilities. You could easily delegate some social media services to them.

They can even handle research for social media, like what’s trending, which hashtags to use, how to grow your following, and more.

Research

Not just for social media. Virtual assistants can do business, market, data, and vendor research for you whenever necessary. It might only take one good find to make the right business agreement that makes your hire worth it.

If your assistant knows about your company’s field, let’s say it’s marketing, they can do the research weekly and keep you up to date on what’s new in the industry. This is something many businesses fail to do regularly enough, so why not add this to your routine?

There are many other ways assistants can help grow your business.

Bookkeeping

Accounting services are worth their weight in gold. They can save you a fortune when it comes to tax time, and hiring a bookkeeper for individual tasks can be wasteful.

You have payroll, tax info, accounts payable, inventory management, sales commissions, and more. A virtual assistant can take that off your plate.

If you have your assistant do your money management along with their regular tasks, it will save you a lot of headaches and money throughout the year.

Tech Services

IT services are needed in almost every industry. Virtual assistants often have these skills on their resumes, so look for them. Not just IT, but graphic design, web design, video editing, you name it.

If they offer cybersecurity services, this can save you a fortune as you’ve likely seen in the news lately with all of the cyber attacks going on.

While those are getting all the attention, there are over 80,000 cyber attacks that happen every day, so having some defense for your company can prove invaluable in the long run.

SEO

Most VAs will have search engine optimization, or SEO, skills on their resumes, and you’ll definitely want it. It’s the hottest marketing tool out there and for good reason.

When you show up high on Google, you will bring in a lot more organic traffic to your business, which has unbelievably high closing rates and accounts for over 53% of all sales made by most businesses.

[Considering a Virtual Assistant?]

myoutdesk executive assistant working

Advantages of Hiring A Virtual Assistant

No, a virtual assistant can’t mop your floors in their downtime, but as you read, the right one can offer your business quite a lot. So what are the advantages to hiring a virtual assistant instead of a regular one?

Cost-Effective

In most cases, you’ll be paying an hourly rate to your virtual assistant, but there will be several other costs that are either reduced or eliminated completely. Any employer knows that salary isn’t the only cost associated with hiring employees.

They won’t require office space, company equipment, or employee benefits like healthcare. This is because in most cases, they aren’t employees, they are independent contractors.

Opens Up Your Opportunities

If you are running a small business, and you work from home, then a virtual assistant is exactly what you need. Let’s say that you’re a web designer and you need an assistant, hiring a virtual one means you won’t need to pay for an office. This will save you a fortune and allow you to be more flexible with your business.

Maybe you want to do house calls for your company rather than them coming to you, or maybe you want the benefit of working remotely, too. Either way, hiring virtual assistants makes it possible.

Don’t Miss Your Opportunity

Now that we’ve answered the question “what do virtual assistants do?”, you probably see that they can offer your business quite a wide variety of valuable services.

If you still aren’t convinced, check out why more and more companies are hiring virtual assistants. And if you’d rather talk to us directly, follow the link below to request a FREE consultation, where we can assess your business needs and provide a plan for how we might be able to help.

 

Experience The Difference
MyOutDesk can save you up to 70% on employment costs
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

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laptop and a phone being held with social media icons

Don’t Get Canceled: Hire a Virtual Assistant for Social Media Management

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Most people are not good at social media management. That may sound harsh, but it’s the truth! While managing a brand’s social media presence may not be as dramatic as conducting brain surgery, both are not for the faint of heart. The profession of a social media manager is one that requires a diverse but specific skill set to truly excel. We at MyOutDesk understand that and apply appropriate expectations when hiring virtual assistants with a social media focus. Because there is more to it than just posting cute pictures and giving a thumbs up to someone’s comment. Don’t worry though; we’re gonna go over the essential skills any social media manager needs right here. So if you’re an aspiring manager yourself, or someone in need of one and you’re considering a virtual professional, read on!

[Considering a Virtual Assistant?]

myoutdesk social media marketing virtual assistant

 

  1. Be able to write

    1. This should be an obvious one, but it isn’t always for everyone. If you’re going to be managing content on social media, then you need to be a competent writer. Anything from a short photo caption, to the hook on a link you shared, needs to be professionally written, and true to the content. Sometimes you’ll just be writing two sentences for an Instagram photo, other times you’ll be writing a paragraph introduction for a video you’re sharing on Facebook. And that’s just the fun stuff! Keep in mind social media management also means writing serious stuff when necessary, like an important company update for example. So hone those writing skills!

  2. Know how to communicate

    1. This might sound like it goes with being able to write, but it’s actually something else entirely. It’s one thing to be able to write professionally, but it’s an entirely different challenge to know how to talk to a specific audience. Not to mention while maintaining the voice of the brand you represent. You can’t just type things out as you would on your own page; you have to emulate the voice/style of your company. Is it a casual, hip start-up in the food industry? Or is it an important, established financial service? The same cadence, slang use, and length of content won’t apply for both. You need to be able to talk how someone else would to a very specific group of people.

  3. Be creative

    1. You’ve got to differentiate yourself from other brands. How much is dependent on what your business is trying to accomplish. There is a fine line between fitting in with the target industry and standing out enough so as to not get lost in the shuffle. In order to walk that line, you’ve got to be creative. Sometimes you’ll need to take something that is tried and true and refresh it in your own way. Other times you’ll be finding whole news to get the attention of your audience, and then continue being creative to keep it. 

  4. Get efficient about being organized

    1. An efficient social media manager isn’t sitting there juggling apps, posting back to back manually. They use a 3rd party service to consolidate their social media logins and automate their scheduled content. Sure, sometimes you need to post on the fly; like if something unexpected happens at your company and you need to get ahead of it, or maybe you just get a great idea and want to capitalize on the moment. But more often than not, you’ll be preparing content with a team and scheduling it out ahead of time. There are many services out there, paid and free, which give you the tools you need to accomplish this. Map out content, create it, prepare it, schedule it, and track its performance. The more organized you are, the more efficient you’ll be.

  5. Service The Customer

    1. Never forget that you’re directly communicating with prospective customers and current customers. This means you have to be on your best customer service behavior as if you were on the frontlines of tech support. You can be funny, clever, and informative, but you also need to be tactful and professional. A lot of people often go directly to a companies Facebook page to ask a question, despite having other more direct avenues. They may ask a bad question or make a frustrating statement, and it’ll be your job to defuse, redirect, or explain. You’re in a very public-facing role for the company, so act accordingly.

  6. Network and Make Connections

    1. Being an active entity on social media doesn’t just mean sharing content and reply to comments with heart eyes. It also means connecting with other companies on the same platforms. As you gain a following and become more “reputable”, you should be DMing(direct messaging) other businesses to see how you can help one another. Cross promotions, guest takeovers, shoutouts, etc all serve to help every party involved. It also reaffirms with customers that you’re the real deal. Slide into those DMs!

  7. Stay Alert, Be Aware

    1. One tweet can make or break an entire business. That’s why it’s important to keep your finger on the pulse of not just pop culture, but things like politics and social issues. You shouldn’t necessarily be posting your opinions on those topics, as that can get messy. But you also shouldn’t always stay quiet. There may be times when something is going on in the world that is relevant to your business and/or your customer base. You may want to make a statement in support or opposition of something, but you also need to word it carefully. So stay aware of what’s going on beyond your direct business, and try not to get canceled.

[Considering a Virtual Assistant?]

 

group of marketers holding up social media icon signs with myoutdesk

 

Now You’re a Social Media Pro

There you have it; seven essential tips any serious social media manager should know by heart. We at MyOutDesk know things like this, therefor when we hire a virtual assistant to fill a social media-related role, we expect them to know these things as well. Because when a business comes to us looking for help managing their social media presence, we make sure we assign a virtual professional fit for the job. That’s how we approach every professional we employ, regardless of role. From administrative duties and answering phones to billing and sales. We hire the best so we can provide the best. If you’re curious how one of our virtual assistants might help you scale your business, reach out via the link below. We’re happy to schedule a free consultation and assess how we might be able to solve your problems. 

 

Experience The Difference
MyOutDesk can save you up to 70% on employment costs
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

 

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Top Social Media Platforms & How to Best Leverage Them

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Social networks are one of the fastest-growing industries in the world, with a projected annual growth of 25% over the next 5 years. Social media marketing increases your brand’s awareness. 63% of buyers who search for houses online are more likely to use ones with an informative social media presence. Not just brand awareness, social media also has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the service to others too.
Read more

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Mark Zuckerberg: ‘There are some very clear benefits to remote work’

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“My own thinking on this has changed over the past few months.”

 

In May, Facebook CEO Mark Zuckerberg posted a thoughtful, heartfelt memo on his social media regarding his new perception of the power of remote work.

 

“There are some very clear benefits to remote work. It lets us access talent pools outside of traditional tech hubs in big cities — and that should help spread economic opportunity much more widely around the country and world while also helping us build a more diverse company.”

 

From the beginning, MyOutDesk has been helping businesses grow and develop hybridized remote & physical businesses with virtual teams. Now more than ever it’s important to embrace smooth & modernized business, all while allowing businesses to scale up.

 

You can spread economic opportunities in your business by hiring full-time virtual assistants at up to 70% less than the cost of a traditional employee!

 

Top talent virtual assistants bring you a huge return on investment.

Claim a free business strategy consultation today!

 

The flexibility afforded by remote work

 

Zuckerberg shares, “I’ve always felt that our teams worked better when they could physically be together. We even designed our offices so there are places where people can walk freely and have those serendipitous conversations that can lead to really good ideas.”

 

This is true. There is the power of creativity in working together in a space, and there’s the power of productivity with remote work.

 

What Zuckerberg is experiencing is a crash course in the power of the blended business model.

 

He also explains that more and more, the virtual workplace can emulate the physical workplace through technological advances. “I think that technology can help us overcome this, and the lockdown has shown us what’s possible with the tools we have today.”

 

“As a tech company we’re fortunate that a lot of our work can be done remotely. Not everyone has that flexibility. But as the technology improves, the number of jobs that can be done fully remotely will likely increase across the rest of the economy too.”

 

>> The Dummy-Proof Guide for Building a Remote Culture

 

“Over time, location will hopefully be less of a factor in how many people work and we’ll have the technology to feel truly present no matter where we are. I think this is an important direction that the world is going to go in after Covid, and that’s why we’re building products to help more organizations find ways to work remotely, as well as more ways for people to connect and feel present socially.”

 

>> Stay on top of the competition with the Organizational Change Framework

 

“It’s going to take time to make this work for everyone. We’re going to learn a lot from this, and we’ll have more updates and details to share in the months ahead as we figure this out.”

Blended Organizations are the Future

A blended or mixed organizational chart is the structure that many businesses are adopting today.

Growth in outsourcing is a rising trend. Demand for virtual talent is increasing because it works for most business owners and many employees, and it is simply a profitable practice. You can adapt it in your own business – schedule your Virtual Strategy Session now to learn exactly how!

 

Which corporations already have a blended model? You’d be surprised. These top-performing US companies have blended organizations:

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group of social media marketers working together at a table

6 Stages to a 7 Figure Business, Part 4 – Social Media

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Your business/brand needs a presence on social media. For most business owners this can be a time/labor-intensive task. Utilizing a Virtual Professional to manage social media presence can be one of your business’s highest returns.

First set up your Virtual Professional with access; it’s important to give them an orientation on how you handle social media yourself. This will allow your Virtual Professional to gain some insight into your thought processes and he/she will be able to take this into account when carrying out tasks.

Virtual Professional Tasks:

  1. Researching and Drafting Content – Social media is a content-driven environment. People expect you to churn out value, even at 140 characters.
  2. Building & Managing your Network – Ask your Virtual Professional to follow / friend / connect with new people based on your business criteria.
  3. Keeping Your Social Media Profiles Up-To-Date – All social networks update their design on a regular basis. These changes can pass you by if you’re not looking out for them.

MyOutDesk Virtual Assistants successfully generate leads from Social Media for our clients EVERY SINGLE DAY. They stay on top of Social Media platforms and accounts, keeping track of each opportunity and ensuring that each inquiry is answered as quickly as possible. They provide leverage by focusing their time on Social Media constantly generating leads so their clients can close the deals.

The consumer’s process has shifted dramatically as Social Media has become a need and is so ingrained into our society that it has changed our lives, the way we communicate, and the way we run business. This is why Real Estate leads must be generated to adjust to this shift. The internet and Social Media have opened new doors for research and lead generation.

Millennials, or buyers under 30-something, now make up 66% of the market for first-time home buyers. The tide has shifted as 99% of buyers have moved online to research properties, before contacting a

REALTOR ®. This means to attract both buyers and sellers; you need to reach out and engage with them online. Social media is the ideal forum to do this in.

There are 2.34 billion social media users around the world and 81% of the U.S. population has at least one social media profile. While traditional marketing like email is still relevant, social media is essential for both reaching potential clients and building relationships with existing customers.

If you’re not already utilizing social media for your business, you need to catch up as the chances are that your competition is. A 2017 Statista survey of 5700 marketers revealed that nearly 70% are developing loyal followers of their brand via a strong social media presence.

While it’s easy to create a social media page for your business and even get some likes and followers, the work doesn’t stop there. Users are increasingly demanding customer support and quick responses through social media. According to Social Media Today, Facebook users commenting on a brand’s page expect a response within 24 hours, if the comment is based on a complaint, the expected response time drops to under an hour.

Keeping on top of the increasing demands and expectations of social media users can be difficult when you’re trying to maintain the day-to-day running of your business. A popular post can receive hundreds of questions and comments containing potential leads that you want to follow up.

Social media has become crucial for business and it’s now expected that companies should have a robust social media presence. While outsourcing the running of your social media accounts to a marketing agency or hiring in-house is an option, it’s also an expensive one. A virtual marketing professional can free up your time to concentrate on your business, and also free up your budget to create quality shareable content and targeted social media advertising.

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frustrated businessman confused by social media apps

Should You Use Social Media Scheduling Apps? (Here’s The Best Of The Best)

Social media can be a powerful tool for marketing your business. Whether you choose to utilize free features, spend on it or use a combination of both, as many businesses do, when your marketing strategy is just right, you are sure to enjoy fruitful efforts. Social media engagement levels are at an all-time high. To keep up, social media scheduling tools can be instrumental to improving efficiency, getting you better engagement with your audience, and potentially improving sales.

Whether you decide to use scheduling apps or prefer a more hands-on approach, A MyOutDesk Virtual Assistant can be instrumental in increasing your marketing results! Book a Double My Business Strategy Session today to find out how!

If you choose to go with a Social Media Scheduling app, which one should you use? We’ve researched for you and have found that these 5 are the most recommended across the board.

Hootsuite

Hootsuite is perhaps one of the oldest and most time-tested Social Media schedulers in existence. Hootsuite’s interface is quite straightforward to maneuver. For the most part, the more accounts you have, the more confusing it can get though so keep that in mind. It integrates several platforms, and you can plus-in up to three of your accounts with the free version. Hootsuite also offers the most affordable plans. Hootsuite is great if you want all your social media platforms in one place but still want to be hands-on with your interactions because they stream your feeds in real-time. Hootsuite offers several packages, and you can pick one that fits your business’s specific needs.

 

Buffer

According to our research, many businesses prefer Buffer because of its wholesome and simple layout. Buffer also offers a free image creation tool called Pablo. Unlike Hootsuite that only supports its own link shortener, buffer supports several different ones. However, it should be noted that Buffer does not allow for as much interaction compared to other scheduling apps, and it does not support Instagram beyond notifications.

 

AgoraPulse

AgoraPulse is an affordable social media management tool best suited for agencies and teams. They offer several plans at different price points, each option with varying numbers for social profiles that can be integrated with their system and the number of users. There are also differences relating to data retention and ad comment monitoring. You can centrally post to all of your social accounts, with a queue or schedule ensuring your content is delivered at the best times. In addition, it allows you to re-queue or reschedules evergreen posts. You can also tweak each post to take advantage of features specific to each social network. A few Unique features AgoraPulse offers are things like competitor analysis reports and Facebook contest apps.

 

Meet Edgar

MeetEdgar makes use of a fresh and creative approach to Social Media posting and interaction. All you need to do is create a content library using specific or varied categories and add your time slots to them. MeetEdgar will automatically fill up those time slots with the content in your library. A team of 3-5 users can log in simultaneously to your account. If you run out of content, MeetEdgar automatically reposts your content stored in the library. The queue will auto-populate and preview your ready-to-go posts. Edgar recycles your posts intelligently by pulling out the next lineup so you won’t publish the same post consecutively. One thing to take note of is that MeetEdgar can be a little pricier than other options, but given the convenience and features, it might be well worth the price, depending on your needs.

 

Sprout Social

Sprout Social is great because of organizing and separating activities such as messages, reports, publishing feeds, tasks, etc. This allows you to check on each item separately and zoom in on what you need to focus on. In addition, it has a Smart Inbox, a single unified stream for messages across social media accounts. Sprout Social also supports a great reporting system that connects to Google Analytics with no extra charge. Take note, however, that integration is minimal, and Sprout Social can be pricey compared to others.

There are many other Social Media Scheduling Apps available in the market, and if these we have shared with you do not seem to fit your needs, then doing a little more research will give you a multitude of options. Just be sure to keep these in mind:

  1. Price. Each Social Media scheduling app will provide different features and offer multiple unique facets that may be extremely useful to you and your business. Some tools will be exactly what you need to boost your Social Media marketing, while others may sound awesome but, in the end, are not exactly useful for you. If you struggle to decide, jump on free-trial offers and take the app for a test drive. Make sure that you aren’t spending money on features that will not be useful for your business goals.
  2. Supported Platforms. Determine which of your Social Media accounts would benefit from being handled through a scheduling app. After you pinpoint those, look for an app that supports them all. Some apps will not support certain platforms, so decide if the app of your choice will suffice. Perhaps you’ll have to go with one that supports most of your accounts and be okay with manually tackling the non-supported platforms.
  3. Customer Support. Be sure to find a scheduling app that you feel will provide the kind of support and customer service that you need. After-sales support must be included in the account plan you choose because you’ll need it when issues with the tool arise when looking for the right social media management tool.
  4. Business Support. No matter what tool you choose, it won’t make a difference if you cannot manage and continuously use your Social Media scheduling app. While it will definitely make it easier to manage your social media accounts, it will still take time and consistent updates to be effective. You might want to consider assigning a team member or hiring someone like a Marketing Virtual Assistant who can persistently manage your Scheduling App by creating a steady stream of posts and staying on top of interactions.

Social Media scheduling apps can be an impactful tool for your business marketing. When you find the best one to suit your needs, create a system and process to utilize it, and find the right person to execute it, there is no doubt that your scheduling app will bring long-term benefits that will boost your business.

Make sure to do your research, list pros, and cons, and last but not least, book a Double My Business Strategy Session to find the right team member to manage that scheduling app and so much more,

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