This probably sounds like a broken record, by now. Everyone knows that social media is an effective and inexpensive way to get your product or service in front of consumers. But it’s easy to get bogged down trying to manage it, especially as you become more successful. So let’s talk about not just why you should keep social media as a priority for your business, but how best to do so. Hint; virtual assistants are the key!
The Importance of Your Social Media Presence
While it’s easy to create a social media page for your business and get some likes and followers, the work doesn’t stop there. Nowadays, users are expecting more personal experiences when they engage with businesses. They want to feel like they are heard and valued, so they expect quick and helpful responses over social media. For example, according to Social Media Today, Facebook users commenting on a brand’s page expect a response within 24 hours; if the comment is based on a complaint, the expected response time drops to under an hour. And if it’s a public comment, rather than a private message, well then everyone else can see if, when, and how you responded. That’s another important detail to never forget.
There are over 2 billion social media users worldwide, and 81% of the U.S. population has at least one social media profile.
Keeping on top of the increasing demands and expectations of social media users can be difficult when you’re trying to maintain the day-to-day running of your business. A popular post can receive hundreds of questions and comments containing potential leads that you want to follow up. But there’s only so much time in the day. Besides, you and your team are likely too busy with more dollar-generating tasks to hang out on Facebook all day. This is where a virtual assistant fits into your equation perfectly.
Try to Keep Up!
Supporting your social media presence with a marketing virtual professional helps you maintain a balance. They can respond to time-consuming questions and comments. Providing a filter so that you can focus on the hot leads and prospective clients. In addition, a marketing Virtual Assistant can produce posts according to your brief or create content independently for your approval before posting. So you can have as much or as little control over your social media posts as you want. Often times it only takes a few weeks of working together before the assistant is up to your speed and ability to hit the ground running on their own.
Pay to Play
In the 3rd quarter of 2020, Facebook stated that 10 million active advertisers were using their platform. While fairly straightforward to create, the key to successful paid social media ads is tracking performance and effective targeting. A Virtual Assistant can create your social media ads and help you determine your target audience. This is imperative so you reach the right people. Then, all you need to do is set your budget, approve the ads, and pay for them. The assistant will maintain your ads, renew them as needed, and track their progress. Providing you with scheduled reports on how your efforts are doing, so that you can make the decisions about what to sideline and what to focus on.
Spend Less, Grow More
Social media has become crucial for business, and it’s now expected that companies should have a robust social media presence. While outsourcing the running of your social media accounts to a marketing agency or hiring in-house is an option, it’s also an expensive one. A virtual marketing professional can free up your time to concentrate more on your business and free up your budget to create quality shareable content and targeted social media advertising. Here at MyOutDesk, we have a pool of virtual professionals with a variety of marketing experiences, including paid advertising and social media management. They can do the same job a local hire would, at up to 70% less cost. Save money, not quality.
If you’re at all curious, use the link below to request a consultation with one of our experts. It’s a no-pressure conversation, where we like to hear your concerns or ideas first and see if we’re even a good fit. And then we pitch a plan to get you exactly what you need with one or more of our talented and reliable virtual assistants. So don’t hesitate to reach out and let’s grow your brand more, for less!
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