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Zillow and a Virtual Assistant: 5 Ways to Easily Use This Realtor Website

October 13, 2021/in MOD Virtual Assistants, Mortgage, Property Management, Real Estate /by Louie Z. Sawyer

Do you need help with using Zillow? Here’s how virtual assistants are changing the real estate business by helping out realtors.

Zillow and a Virtual Assistant: 5 Ways to Easily Use This Realtor Website

The real estate market is an ever-expanding industry that you should take advantage of. Getting into it is difficult, but with the right people and tools, you can make it big. With a virtual assistant helping you out with tools like Zillow, getting in shouldn’t be a problem.

A virtual assistant makes it easier for you to understand the market through provided data. If you need an assistant for a Zillow tutorial, then you’ve come to the right place. Read our list of five ways to learn how to use Zillow with a virtual assistant.

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1. Set a Listing

Zillow is a great way to generate leads on real estate houses you want to sell. With over 7 billion visits in the past year, your chances of getting a listing seen are bound to increase. The more listings you put, the higher the chances of generating more leads!

Setting up leads is easier if you have a virtual assistant helping you out. A virtual assistant can help get housing details for you to list effectively. Furthermore, a virtual assistant takes care of lead generation so you can focus on productive tasks.

2. Data is King

To use Zillow with a virtual assistant, the best thing you can do is compare data. Knowing relevant data such as the average housing price keeps you competitive. Use data published on the site to price correctly and get the best returns.

Additionally, by studying the data published on the website, you will gain market insight. An example here is knowing the price ranges for different locations. You can set a virtual assistant to comb Zillow data instead of doing it yourself.

3. Network and Expand

An alternative way to use a virtual assistant with Zillow is to network and expand your business. A virtual assistant can easily do that by setting up your appointments and following up with calls. A clear schedule for networking saves you time and expands your growth and market share.

4. Check Reviews

Going through hundreds of reviews will burn through your time and energy without generating progress. Instead, have a virtual assistant do that for you on Zillow by collecting and following up on client reviews. Use that feedback to make correct decisions for the benefit of your business.

5. Marketing Forward

The best way to market your business is to have a marketing team. On Zillow, a virtual assistant is as good. Use one to send emails to potential leads and buyers. A good virtual assistant can even set up promotional material such as marketing videos and house tours.

Use Zillow Today!

Real estate is always a bit tricky without the proper tools. If you need to get into the real estate market, Zillow is your best bet, and a VA is your best friend.

Are you looking for a reliable virtual assistant? Contact us today and find a virtual assistant to ease your troubles. Get one now and focus on expanding your business!

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MyOutDesk can save you up to 70% on employment costs
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9 Awesome Real Estate Apps

September 28, 2021/in Administrative, Inside Sales, Marketing, MOD Virtual Assistants, Real Estate /by Abby

There are so many Real Estate apps out there and some of them can be expensive. How do you know which ones are essential? How do you choose those that will be helpful for your business and your remote team? We’ve put together this list of free and affordable Real Estate apps to help in your research. Let’s dive in!

Trello

Trello is one of the most popular projects management tools for real estate for many reasons. It has a free version which would be adequate for most teams but for bigger teams, it has upgraded tools that can scale with any size. Philadelphia Realtor, Jennifer Geddes, uses Trello to streamline her transactions. You customize your Trello board to fit your business processes and gives everyone on your team the ability to see where the project is at and what needs to be done next. She talks about it here:

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HubSpot CRM and Sales Tool

With over 30,000 customers in 91 countries, HubSpot is one of the most widely used free CRMs real estate apps and sales tools on the planet. The best part? It’s FREE. HubSpot is a CRM that also offers marketing and sales tools. Furthermore, with the free version of HubSpot’s software, it offers contact management, deal and task pipelines, email scheduling, email templates, and more. Hubspot reported a 100% traffic increase in the first three months for Rever.VN.

Clozio

Custom checklists that keep you (and your team) on track. Elegant calendars to keep your clients informed and engaged. All in one central place. A starter account is free! Realtors usually go for Clozio to stay organized. Additionally, it allows you to keep clients on the same page for all the dates and to-dos that come along with a typical real estate transaction.

Broker Assist

Broker Assist is the on-demand agent-to-agent referral network real estate app and collaborative marketplace for real estate professionals. BrokerAssist connects agents and brokers in real-time on their outbound referrals and notifies them of inbound referral opportunities in their area. As well, BrokerAssist offers a marketplace solution for agents and brokers to collaborate on fractional assistance for deal-specific tasks (showings, open houses, inspections, etc). Broker assist is Free to sign up, free to request & assist, free referral networking.

Spacio

Spacio helps you maximize open house lead generation opportunities and increase ROI by automating lead capture for 100% follow-up. Make the best first impression at your open house by inviting visitors to check-in by filling out Spacio’s professional and elegant digital sign-in form. Accurately collect visitor information and automatically send follow-up emails after your open house ends. No more unreadable handwriting no more lost leads. Spacio offers a 30-day free trial and offers affordable packages for as low as $25 a month depending on your needs.

Propertybase

Propertybase is a powerful website builder website / CRM combo for advanced lead generation and nurture. Its well-equipped CRM does pretty much everything a Realtor could need from managing projects, opportunities, and contacts. It makes lead and pipeline management easy with a customizable lead scoring platform. You can request a demo and decide how you want to proceed after that.

Amitree Folio

Folio attaches to your Gmail account and automatically organizes transactions, documents, and deal timelines. This gives you the ability to share with your clients. You can also sync calendars, set reminders, and even loop in service providers to make sure everyone is on the same page. It automatically detects a real estate professional’s transactions and organizes them in real-time into Smart Folders. Sign-up is free.

Zillow Premier Agent app

Zillow Premier Agent offers a surprisingly robust free CRM real estate app that lets you import leads from Boomtown! or Realtor.com through Gmail. You can set up tasks, reminders, texts, and emails like any good CRM. Additionally, it also gives you a granular look at what your leads are searching for on Zillow in detail if you sign up for their My Agent program that makes you the only buyer’s agent your leads see on Zillow.

ProAgent Solutions

Pro Agent Solutions is a real estate app that works with you to help automatically reach out to realtors who have shown your listings. Additionally, it can get relevant timely feedback from them that you can read and pass on to your clients. You can also have Pro Agent Solutions send it along for you. If you use Supra or another electronic lockbox service, you can link your account, further automating the feedback solicitation process. Lastly, with a 30-day free trial, this is a tool that everyone should check out and see if it is worth the cost, which ranges from $3 to $50 monthly a month (paid annually).

CONCLUSION

Working from home can make you feel isolated or like you can’t get everything that you needed to be done. Luckily, with the help of these apps and all the amazing online tools that are available. Thankfully, you are now given the ability to stay on top of all the things you need to do remotely, on your smartphone. In conclusion, now all you have to do is choose whether to completely handle these apps yourself or delegate them to your team, or a combination of both.

Now you have the technology, what about people to manage them?

MyOutDesk Virtual Assistants

MyOutDesk is the leading provider of virtual assistants in real estate, generating massive GCI while cutting costs. We have white-glove service and an astringently vetted talent pool. Our virtual assistants can manage your real estate apps, keep you up to date, and research upcoming technology that can give you a competitive edge in the market.

It costs up to 70% less than a traditional employee, yes you heard that right. Realtors can access IPC and GPDR compliant productivity tracking software through the MyOutDesk Client Portal with MyTimeIn timesheets. MyOutDesk Virtual Assistants have professional experience in sales, marketing, transaction coordination, operations, general administrative management, and more.

Experience The Difference
MyOutDesk can save you up to 70% on employment costs
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

a target with a key pointing towards the middle

Top Keywords To Blow Up Your Real Estate Lead Generation!

February 19, 2020/in Marketing, MOD Virtual Assistants /by Abby

Winning keyword strategies can be a crucial method for your search engine marketing campaigns. Your keyword strategy should comprise high-performing keywords that will bring in traffic to your website and bring you more business. Selecting the best keywords for your online advertisements and other content such as blogs can make all the difference in your campaigns, determining how well your website will rank on Google and other search engine platforms.

Ramp up your marketing campaigns with a MyOutDesk Virtual Assistant! Schedule a Double My Business Strategy Session today to find out how.

Using Real Estate keywords can be a great way to find more quality leads. These leads that you find based on keyword searches are higher in quality because you know that they are actively searching for something that is in your wheelhouse.

Unfortunately, finding the best real estate keywords for your farm area is going to take a lot more work than copy/pasting a list from a website. There is a simple reason why keywords from a generic list like this will not get you any leads from your website:

Generic keyword lists only show what most people are searching for. They DO NOT mention that most of them are almost impossible to rank for. Even Zillow has trouble ranking for some keywords!

Even if by some miracle you manage to rank near Zillow, Trulia, your local MLS, or giant chain brokerages like Keller Williams and Compass, getting traffic outside your farm area is not going to help you close more deals.

However, you can take cues from highly-searched keywords such as:

Since the goal of your website is to get traffic and leads, the main criteria that professional bloggers use to measure the editorial value of a keyword is the number of searches it gets per month on Google.

Search Volume: Potential Monthly Traffic

This number is called the keyword’s search volume. As you might imagine, the higher the search volume the more potential traffic you can get from writing about it, but search volume alone only tells us how many people search for a term.

As you can imagine, the higher the search volume, the more websites trying to compete for the top spots in Google for that term. The reason why is clear; if you rank No. 1 for a very high volume keyword, your site will get a ton of traffic.

Keyword Difficulty: How hard it is to Rank For a Keyword

Luckily, SEO software companies like Moz and Ahrefs came up with a way to measure how hard it is to rank for specific keywords. This is called keyword difficulty. As we said before, generally speaking, the higher the search volume, the higher the difficulty since there will be more competition, but some keywords with relatively low search volume can have very high difficulty.

EAT Signals

EAT is an acronym coined by Google that stands for expertise, authority, and trustworthiness—three criteria that Google uses besides keywords in order to decide which article from which website gets ranked highly. How Google measures EAT is a bit too complicated to get into here, but it’s still important to understand that Google values EAT highly. Much more highly than keywords!

Domain Authority

Domain authority is less about the EAT of your company and more about the trustworthiness of your website. Things like the age of a website (older is better), the quality of writing, other high-quality sites linking to yours, and low spam scores all contribute to a site’s domain authority.

Here’s a quick example: The National Association of Realtors has been online since the mid-nineties and is pretty much the most trustworthy source for real estate information in the country. Therefore, Google ranks content from NAR very highly. If NAR decides to write an article on dual agency, chances are it will rank very well and very quickly.

(Source: theclose.com)

What you really need to do is do a lot of research and monitor search result pages in order to come up with a list of keywords that will work for you and your market. Your best bet is to invest in a keyword search tool that will help you with your research, such as MOZ or SEMrush, we’ve had experience with these 2 in particular and can say that they work quite well.

Just remember that there are no shortcuts. Google has come up with algorithms that will truly determine if your keywords are legitimate or if you are just seeding them on your website, unlike before, this used to work but doesn’t anymore. Use your keyword search tool to scope out the competition as well! Look at what they are using and how they are doing.

Once you have come up with your list of keywords, plan content around them. As we mentioned earlier, simply peppering them in let say, a blog post, simply will not work. You need to make sure that the content is sound and is actually related and speaks to your audience. Not only will it help with your ranking but it will also be good for when a potential lead finds the answers they are looking for. Remember that your lead takes priority over google rankings. Craft your titles and descriptions to be specific with keywords in mind as well.

Using a keyword strategy can be highly effective but can also take up a lot of time from planning to execution. Having someone on your team dedicated to this strategy and your marketing, in general, is a great way to ensure that everything is always consistent and ship-shape. A Virtual Assistant can do all of that for you and more. Make sure to book your Double My Business Strategy Session today!