screen monitor with graph and salesforce logo

Every manager knows how important customer relations are to their businesses, and that’s why the customer relationship management industry is worth over $43 billion.

Every business should be looking to find a good customer relationship management solution, and many think they’ve found it.

There is a giant in the field, and it’s known as Salesforce. What is Salesforce? What does it do? Let’s answer those questions and more to see if the service is right for you!

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What Is Salesforce?

Salesforce is a cloud-based enterprise platform that provides business applications to help you create relevant customer experiences for your business. It’s a popular technology in the business world for its easy-to-use platform and top-notch security, but that’s not all it offers.

What Does It Offer?

Well, it’s no download, no hardware, and no installation. You just log in and use your software through the cloud, allowing users to develop and run applications across the platform. Your data is then stored, backed up, and protected on the platform so you can access it at any time.

They also offer tailored marketing and sales services, like creating messages to send out, that are completely relevant to your business.

They also offer IT services to help you make modern apps that are up to par for the needs of your company and its customers, and data entry for your sales and accounting needs.

 

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What Is Salesforce CRM?

Salesforce customer relations management (CRM) is a platform designed to handle and maintain great customer experiences across the board for your company. Currently used by over 150,000 businesses, it comes with a range of software dedicated to customer relations.

The reason this is so popular is that customer-focused management is known to help businesses scale.

Do I Need Salesforce?

If your company does a lot of work on the computer, then it can definitely benefit from these services. The cloud automatically backs up all of your data, it keeps everything uniform between you and your employees, and it takes a lot of customer relations stress off your back.

Anything you do to improve customer relations will pay off in the long run. Customer experience is one of the most important factors in retaining customers and promoting brand loyalty.

You can keep fighting other businesses to bring in new customers, but retaining your customers is equally important. In fact, 84% of companies that work to improve their customer experience report an increase in revenue.

 

Make The Move

Now that we’ve answered the question “what is salesforce?”, you can see why so many businesses are investing in its product. Well, don’t wait any longer. The sooner you improve your customer experience, the sooner you’ll see the returns!

Keep up to date with the latest business trends so you don’t fall behind, and find out how Boom Town CRM works! See you next time!

 

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