We all have that one (or more) friend on Social Media that makes you roll your eyes with the number of hashtags they use in their posts. While we may roll our eyes at the #blessed people of the interwebs, a hashtag can be a powerful tool for your Real Estate business, granted you use the right ones and use them the right way. In this post, we share the best Real Estate hashtags you can use for your business and how to utilize them.
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First of all, what is a hashtag anyway? According to the urban dictionary: A hashtag is a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. By using a popular hashtag, your post becomes searchable content under that topic. So, for example, if you use #realestaterockstar and someone looks for that specific hash, your content will turn up as one of the results in that search.
While there are many free (or paid) hashtag generators where you can search for possible hashtags you can use, here is a compiled list from theclose.com of winning real estate Hashtags you should consider using for your social media. Just make sure your post’s context is related, and you will be good to go.
Real Estate Hashtags (general):
#yourneighborhood + style of home
#yourneighborhood + real estate
#yourneighborhood + home for sale
#yourneighborhood + realty
#yourneighborhood + life
#yourneighborhood + living
#closest big city + real estate
#closest big city + home for sale
#closest big city + realty
#closest big city + life
#closest big city + living
For your branding:
#your farm area + expert
#your farm area + brokerage
#your farm area + personal branding
Mastering Hashtag Strategies for Optimal Real Estate Engagement
Now that you have your awesome list of winning hashtags, you need strategies to implement them. You can’t just go all willy-nilly and flood your posts with a bunch of hashtags. So here are a few tips for using hashtags on your social media.
1. Don’t spam your posts with hashtags. These days, social media platforms have been fitted with algorithms that can determine if your hashtags are actually helpful or are loaded with them just for the heck of it. Remember that friend who overuses hashtags? Don’t be that friend.
2. Sprinkle in some locally targeted hashtags. Yes, you can target local markets with hashtags. For example, consider your farming area and then sprinkle it in (as long as it is related to your post). Cheer for local teams, highlight specific neighborhoods and cinch it with a local hashtag. HOWEVER, make sure to use it sparingly as not to alienate other targets.
3. Use hashtags to highlight special features. Use your hashtags to highlight special features on your listings, like #picturewindows #fourbedthreebath, etc. Using these hashtags could potentially bring in clients who are looking for specific features.
4. Look for and use popular hashtags. Spy on your competition or look for popular hashtags that you can use. On Twitter, this can be done easily on the trends tab. Otherwise, follow your competition on their social media platforms, search on the hashtags they use, and use them for yourself!
5. Create and categorize hashtags for posts. Please do some research (start with the lists we shared) and create or copy and save hashtags and categorize them/. This will help you create your posts much quicker and more effectively.
Hashtags and different social media platforms:
Here is some hashtag Do’s and Don’ts from business.twitter.com:
- Make it easy to remember — and spell. On the other hand, don’t leave room for possible typos, which will make your Tweet -undiscoverable.
- Be realistic. Don’t expect people to start using your brand slogan or other one-sided hashtags in their Tweets if it doesn’t fit naturally and there is no incentive for them to do so.
- Do your research. Check and see what hashtags people are already using when talking about your brand, and capitalize on those. Also, make sure to check if your desired hashtag is already being used. If so, ask yourself if it’s still relevant to your brand.
- Give people a reason to use your hashtag. Whether it’s an actual prize or just recognition in the form of a -Retweet, your audience will respond better when it’s a mutually beneficial relationship.
- Partner with influencers. Influencers can help gain exposure and visibility for your hashtag.
- Over hashtag. One to two relevant hashtags per Tweet is the sweet spot. Remember, character count matters.
- Expect your brand slogan to translate to a hashtag. A hashtag is meant to be inclusive, shareable, and discoverable. If it doesn’t organically fit within a Tweet, it’ll feel forced and lose its intended purpose.
- Expect people to use your hashtag without a reason or incentive. The best hashtags have the ability to draw people in and invoke curiosity to explore and join in on the conversation.
- Neglect to educate on what it is and how to use it. Make sure you’re clearly communicating the hashtag and, more importantly, why someone would want to include it in their own Tweet.
- Use all CAPS LOCK. Unless it’s an acronym, this feels like shouting and also adds unnecessary work.
- Here are some need-to-know basics about hashtags on Facebook.
- Every hashtag on Facebook has its own unique URL.
- Search for a specific hashtag from your search bar, for example, #RealEstateTopTeams, or type facebook.com/hashtag/xxx into your browser (replace the x’s with the tag you want to look up).
- Compose posts directly from the hashtag feed and search results.
According to studies:
- Posts with 1 or 2 hashtags averaged 593 interactions
- Posts with 3 to 5 hashtags averaged 416 interactions
- Posts with 6 to 10 hashtags averaged 307 interactions
- Posts with more than 10 hashtags averaged 188 interactions
So going from 2 to 3 hashtags caused a significant drop in engagement!
Just like on Twitter, you can search for trending hashtags by searching #yoursearchterm in the Pinterest search bar. Generally speaking, you should target hashtags relevant to your pin, have a good amount of searches, and ideally are local. Pinterest often sorts its content by date, so if you post something with a trending hashtag, many people will see your new content! It’s a good way to instantly get in front of a new, larger audience that might not yet know about you or your content.
Surprisingly you can AND SHOULD use hashtags in your Linkedin posts. Use them to ensure that you are reaching your target audience. Your audience size may be smaller as people do not check their links as much as they would other platforms like Instagram or Twitter, but by using hashtags, you can ensure that they see your posts when they do check. You can add hashtags to LinkedIn Profiles and Company Pages, but they don’t behave in the same way. They’re not searchable, and they don’t highlight as a blue-clickable link, making them a non-tagged keyword.
There are two sides to using hashtags on LinkedIn:
- Finding relevant hashtags to follow so that you can join a conversation.
- Adding relevant hashtags to your content so more people can discover you.
Unlike Twitter, Instagram allows users to follow hashtags that they like. While this might not seem very significant, it can actually help you build a regular audience for your content. Instagram allows up to thirty hashtags per post. Keep in mind, though, just because you CAN doesn’t mean you SHOULD. So, what’s the sweet spot? According to Track Maven, posts with 9 hashtags got the most engagement on social media. Of course, you don’t have to stick with exactly 9, but keep this in mind when adding your hashtags.
Figuring out the right hashtags to attach to posts you need time to craft can be a lot. Social media is a tool that can be extremely effective for your business, and NOT spending time on it can be a fatal mistake. If you don’t have the time to give your social media marketing the attention it needs, then you should consider hiring someone who can. A Virtual Assistant can be the perfect person to do just that.
Our talented Virtual Professionals can give you leverage with your social media and so much more.