What do you do after you make initial contact with a prospect (lead)? Do you, your prospecting assistant or virtual assistant follow up right away and keep following up? Is you follow up calls or a combination of contact points, ie email, social media, etc.
We all know that much of real estate business is based on relationships. Initial contact is important but what you do after that is equally if not even more so. Building that relationship is extremely important because you want to ensure that when your prospect (lead) is finally ready to make a major decision, they turn to you. Follow-up calls are essential but there are many different ways to reach out to your nurture leads, which should not be overlooked.