The holidays may seem like a challenging time for prospecting. With people busy getting ready for visitors, celebrations, going on vacations and the like. Many businesses don’t even bother with prospecting during this time. However, by halting your prospecting during this time, you may miss a lot of opportunities. Knowing that not many people reach out to prospects during this time of year, this may be your number one advantage. How many times have you called a prospect and heard that you are the nth person to give them a call? By prospecting over the holidays, it highly likely that you have less competition and will reach your contact under less harrowing conditions, they are most likely to be receptive to have a conversation with you, plus being that it is the holidays, they may be in higher spirits.
All you need is a plan of action. Figure out what you want to achieve this holiday Season and strategize based on your goal. Prioritize and zoom in on the things that seem attainable, remember some business is better than none at all. Utilize your prospecting team and your Real Estate Virtual Assistant, perhaps you could focus on nurturing your warm leads wishing them a happy holiday season. Continue to build upon that relationship that you have started.