7 Rules in Creating an Effective Email Marketing Campaign

Amidst all the technological advances and emerging marketing trends in real estate, email marketing remains to be a relevant platform that you can use to engage your prospects, increase website traffic, boost your sales, and build brand loyalty. However, the proven success of this platform also means that your leads’ inboxes may be overflowing with emails. How do you ensure then, that the ones you send out are read and acted upon? Here are 7 effective ways to optimize your email marketing campaign:

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Delegation = Great Leadership

When you begin your venture in the Real Estate industry, you get accustomed to working on every aspect of your business. You are involved in every single facet and every single task. This is important because you need to set things-up exactly the way you want them, you create your business set-up just as you want it. As your business grows, you will begin to need more people involved. You will begin to build your team who will bolster your business and help you reach your goals.

One major challenge is learning how to delegate. Knowing how to delegate is an important quality in being a leader. Delegating properly is also a feat of its own. So how do you know if you are delegating properly?

Leaders who delegate properly know how to regularly and fairly measure results. Each person on your team will have unique skill, talents and tasks. Finding a way to measure each member of your team’s performance fairly is essential. This can be achieved by ensuring that each member knows their value in the team, each must be aware of their role and know how they affect the success of the team as a whole. Regularly measuring results, sharing the information of the team and touching base with each individual is key.

Leaders who delegate properly create an open and honest environment. While it is a given that each team member is expected to function and execute their tasks with excellence, it is also important to foster a culture where you are open to new and innovative ideas that may boost performance. It is important for your team members to know that their opinion is valued and that you are open to hearing them. In creating this open and honest environment, a leader who delegates well allows room for the innovation and fresh ideas to grow and to work. Delegating can foster new opportunities for your team to be more inventive.

Leaders who delegate well provide the resources needed to foster growth and excellence. Regardless of cost, effort and time, if it is needed to improve and achieve goals, then it is worth it. As long as it will play a role in achieving goals, then it will never be a waste.

Leaders who delegate well do not micromanage. This can be very difficult especially if you are used to being involved in all aspects of your business from the get-go. Letting go and trusting your team can be a scary prospect. However, by being specific about what you want done and what the goals are and letting your team take care of how to get there, you not only encourage them to work hard towards attaining the goals you set, but you empower them.

Leaders who delegate well motivate. They give recognition where credit is due, they actively participate and track progress of each member and they encourage those who may be having a difficult time. They treat all members of their team with genuine care not just for the work they are doing but for their wellbeing as well.

Delegation can be challenging, especially when you have a business that you have poured your passion into. However, if you are going to be a good leader then you have to ensure that you are not wasting your time doing things that are not in the best interest of your business. Recognizing that all tasks are important, but do not have to be necessarily done by you personally can be challenging.

MyOutDesk can help you find a Real Estate Virtual Assistant who can start you down that road of delegation and help you be the leader you were meant to be. Schedule your free no-obligation consultation by clicking here today!

How To Effectively Work With A Virtual Assistant

Be Ready To Work With A Virtual Assistant

Virtual assistants provide a wealth of benefits to you and your real estate company if the collaboration is executed properly. If you are trying to decide if a VA is right for you, you need to keep the following tips in mind to make sure you make the most out of your newest addition to the team.

Communicate the Duties and Responsibilities

A virtual assistant typically doesn’t require extensive training, but you will need to spend some time with them just as you would an in-house team member. Don’t expect them to come fully equipped with your systems and desires understood, you will need to communicate your needs and expectations. Creating daily lists and goals, with deadlines, will ensure the most important tasks are completed in a timely manner. Read more

Featured In Inman With Some Of Our Clients

This is a great article featuring MyOutDesk along with a few of our clients speaking about how they create leverage using Virtual Assistants.

The article is well balanced and offers both pros and some cons that are important to share. The clients in this article are some of our longest tenured and referral partners and we appreciate their support.

Here is the article in an image form, click on the image to expand it or you can download the PDF version by clicking here.

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Lead Follow-up For Commissions

The top two most inconsistent and neglected activities that real estate agents MUST do…

…Do you know what they are?

The first is Prospecting [Lead Generation]…obviously the key to your business. Without leads, you’re dead in the water. Those leads can come from asking for referrals – sure, but before you can get referrals, you have to close some deals.

As important as lead generation is, lead follow-up and nurturing is a very close second. Lead follow-up could be even more important to be honest. You can buy leads, but you can’t buy a relationship. Read more

The Habits Of Millionaire Real Estate Agents

Top producing real estate agents didn’t get to to the top overnight. It is not by sheer luck either. Perseverance and a set of good practices and habits carried out consistently with discipline are the factors that lead to top level performance.

Here are a few of the habits of millionaire real estate agents and the general practices that your top producing peers exercise to create their success: Read more

11 Reasons To Outsource To The Philippines

More Commissions, that is our #1 reason to consider outsourcing your staff to the Philippines…

Outsourcing offshore has become a practice that many businesses, big and small, have been leveraging more and more in the past decade. While there are several countries that are well-known for offering virtual services such as Malaysia, South Africa, and India. But it’s the Philippines that has been making headway in the outsourcing world.

MyOutDesk’s Real Estate Virtual Assistants are based in the Philippines for many reasons. Here are 11 of them [besides increased commissions]:  Read more

How Lars Hedenborg Earned $7 million in Real Estate, Working 1 Day a Week

During our recent Google Hangout, North Carolina Real Estate Agent and Founder of Real Estate B-School Lars Hedenborg, shares the “Ultimate Blue Print for High Performing Real Estate Teams.” He shares four core building blocks that are needed along the path of success. Lars covers how he has built a self-managed team, so he could work only one day a week, take more than eight weeks of vacation, and still sold over one thousand homes in six years with commissions in excess of $7 million.

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