If you don’t have an assistant, you ARE the assistant!
If you’re running a Real Estate business on your own, then you’re not alone. Real Estate Agents are known to be solopreneurs, working on everything themselves from prospecting, contract to close and even marketing. They’re dedicated, hardworking, and used to running their business this way, which is why delegating may be an issue for a lot of them.
One thing that top Real Estate Teams have in common is that they have multiple or at least one Virtual Assistant, each with their own talents, working on areas of the business where they can truly make a difference. These business owners understand the value of delegating their busy work to their Real Estate Virtual assistants, therefore they are able to work ON their business as opposed to IN it.
You too can adapt these best practices; all you have to do is get over that hurdle of hiring your first Virtual assistant.
The most daunting step is knowing where to start, and that’s why we’re here. Here are the six steps to hiring your first Virtual Assistant.
Step one: Take time To Analyze Your Work Patterns.
The biggest mistake one can make when hiring a Virtual assistant is not knowing exactly what they want them to do. Knowing you simply need assistance is a good start but WHAT EXACTLY do you need done?
Start by thinking of one or two tasks that keep piling-up or that you mean to accomplish but rarely get around to doing, now look at all the things you have on your plate and analyze which items take a lot of time but do not necessarily need to be done by you and what else you could focus on that only you can do, if you had these things taken off your plate. The results could blow your mind.
At MyOutDesk, we recommend that business owners analyze their work patterns with something called the Sticky Challenge (Read about it here). A lot of business owners are shocked to discover that over 80% of their time is focused toward the non-revenue productive activities in their business! Wouldn’t you like to reclaim your time and have the freedom to focus on the areas of your business that will make it grow? Hiring a Virtual assistant and delegating these tasks to them is an easy solution.
Step Two: Hire Only A True Match
You want to ensure that when you hire your Real Estate Virtual Assistant, you are getting the most out of your investment in that partnership. When choosing who to hire, find someone who complements your strengths and offsets your weaknesses. If multi-tasking isn’t your strong suite then find someone whose strength is multi-tasking.
At MyOutDesk, we use an assessment tool called Marketforce. Marketforce is a personality profiling system we use for both the hiring business owner and the Virtual assistant candidates. We use this tool to ensure that we can pick and match the right people together. This is the biggest difference we have compared to other sites like UpWork or Fiverr. While you may be able to quickly jump on those sites and pick someone who you think is a good fit, it is but a skin deep solution whereas we like to get into the core and marrow of their working style etc. Think of it like dating sites. While you get to see a curated photo and orchestrated personality profile, we’re more of a ‘marriage site’ where we aim to foster partnerships that will last by taking a deeper look into what each party is truly made of and find the best matches.
Step Three: Thoroughly Vet Your Candidate
Once you find potential candidates, you can begin the vetting process. A good place to start is something we call the Three E’s: Employment, Experience, Education/Expertise. For example, if you are looking for a Real Estate ISA or Prospector, then look for someone who has been employed in Real Estate and experience with prospecting and lastly someone who has education and/or Expertise in the field that is documentable.
Other things should also be taken into consideration. For example, we like to do and FBI-grade background check which every country should have an equivalent of. Check their access to technology such as internet connection speed (we require at least a 5mbps main connection and a minimum of 2mbps for back-up) and, specifications of their equipment (memory, speed etc.)
It is also crucial to ensure that you have some sort of video interface to facilitate face-to-face communication and time-tracking software to give you peace of mind.
Step four: Define Measurable Outcomes for your Virtual Assistant
While traditional job descriptions can be handy, they can be dangerous as well. When you hire a Virtual Assistant, you want to be very specific about what you want out of the partnership and what kind of impact you want them to have in your business.
It would be much more effective to set goals such as, I need you to make 100 calls a day and set 10 appointments, as opposed to saying, I want you to make calls and set appointments. The first is a measurable outcome while the second is merely an assigned task. Again, be specific and exact with your measurable outcomes. Your ultimate aim is to save time and generate more revenue and specificity will help you have laser focus on the steps that you need taken in order to achieve it.
Step Five: remember that Your Money is Well Invested.
One of the biggest mistakes you can make as an entrepreneur is to fret about the cost of hiring a virtual assistant rather than seeing it as an investment. Many of the business owners that we help site that your ROI will be at least three to one. Not only that, keep in mind that by hiring a Virtual assistant, you also save yourself huge overhead costs that may entail things like office space, equipment, insurance and other expenses incurred when you hire in-house.
At our company, MyOutDesk, the average cost of a virtual assistant to businesses is $21,000 per year. The cost of the average traditional employee in the United States is $76,000. That’s a savings of more than $50,000 per employee! In 2018 alone, we saved businesses $55 million this way.
Step Six: Remember That Your TIME is well Invested Too.
Another concern we are aware you might have is the time it takes to train a Virtual assistant. As a real estate entrepreneur, knowing what you need done and the thought of having to train someone to do it at the same caliber that you do may be daunting. However, keep in mind the 30x rule. If you take 5 minutes to complete a task, and multiply it by 30, you then take an hour and 50 minutes to train your Virtual Assistant. This hour and 50 minutes you give guarantees that you get 5 minutes every day back for as long as your assistant is with you. You will see a 733%return on time investment from that.
Once you have delegated a task away to a virtual professional and properly trained them, you are going to get that time back forever.
As you can see, these 6 steps are not over-complicated. Top Real Estate Businesses will show you how worthwhile it is to follow these, hire your Real Estate Virtual Assistant and increase your revenue.
If you would like to discuss this further with us, schedule your Double your business growth strategy session so we can work on a roadmap to gain you leverage and time to bring your business to the next level and beyond.