Christophe Choo is a Real Estate video and social media rockstar who gets over 51k hits to his website and 7.3M views on YouTube with over 23k subscribers. His business grew from getting 1700 in commissions to going up to 30,000 then 60,000 and doubling each year for about 8 years. In this conversation, MyOutDesk CEO and Co-founder Daniel Ramsey get tips and strategies on how to achieving similar success so YOU can start harnessing your social presence to its full potential!
Dominate your Video and Social Media with a MyOutDesk Marketing Virtual Assistant. Schedule your Double My Business Strategy Session to find out how!
Christophe started his business by calling and writing letters to expired listings and knocking on doors. He invested in training and having a coach early in his career, which he believes helped him exponentially. For the first few years of his career, driving through prospecting was his focus to grow his business.
Christophe recalls hiring an assistant as early as 2 or 3 years into his career as a Real Estate professional, and he has had one for at least 28-29 years of his 32-year career in Real Estate. He says that even back then, he knew it was crucial to have such support because he was worth thousands of dollars an hour and should not be doing $20 an hour work. Having an assistant marketing director and a team to support you in the business has allowed Chris to focus on the most critical aspects of his business.
“Setting goals and plans for what you’re going to do that’s important, but then you have to have the infrastructure and the people in place to forward your, thoughts and plans.”
Christophe is very involved in strategizing and conceptualizing video and photo shoots but currently stays out of the actual capture and production because he has been able to develop a team who can grasp what he wants and can execute it flawlessly. He is quite involved in the creative aspects because he is particular about details, and often does the introductions and other elements of the videos he puts out. While he is not involved in the technical aspects such as capturing and editing, he takes on the producer/director role for each of his videos because he has a particular way he wants things done.
When Christophe has a property he is going to create a video for, he creates a detailed plan to ensure he showcases all the unique features of the property. He is particular as to what he wants for each element, from the number of clips to how many seconds each clip is going to be and what areas each clip highlights.
Make sure you watch the entire video to hear more about Christophe’s secret sauce to becoming a rock star in the video and social media.
Don’t forget to schedule your Double My Business Strategy Session!