The quality of your real estate leads is very important. However, spending a lot of money on lead sources does not guarantee a high conversion rate. A small percentage of leads will convert right away, the rest of the leads typically have a lag time to conversion. Therefore, conversion rates increase the more we connect with these leads and build relationships. This takes time and effort.
Essentially, to get your “money’s worth” you need to go that extra mile and ensure that your opportunities within your lead pool are not wasted. So how do you go about doing this?
First, determine how you want to tackle your calls and your live appointments. If you work alone, designate a specific amount of time that you want to spend making calls. Also specify what kind of calls, are they follow-up calls? Are they Cold calls? If you have a team in place, perhaps you could have someone dedicated to follow-up calls to nurture your warm leads. A Real Estate Virtual Assistant can handle your prospecting as well. Delegate these tasks; determine which ones would benefit from your personal touch as well so you can still be involved in the process.
Second, be sure to pay attention to the leads that you generate from your website. According to a study by the National Association of Realtors, a majority of home buyer begin their search online. A buyer potentially spends 2-18 months searching for homes, so if someone takes the time to register on your website, be sure to give them proper attention. Reaching out to these leads sends a great message; this is a good basis to begin building a relationship with your potential prospect especially since our business is one built on relationships we make.
Third, find ways to engage with your leads. Be creative and consistent, send out emails, engage with them on social media, send an occasional text message. There are so many ways you can reach out to your leads. You can actively do these yourself or have one of your team members focus on these. You virtual assistant can be in charge of engaging on social media, you can create a schedule to send out emails monthly, the possibilities are endless.
Finally, never ever give up on your leads, unless they tell you to go away and they truly don’t have a need for your services. Consistency is key, make yourself enough of a presence in their lives so that when the time comes that they are about to make their big decisions, they will not even think twice of approaching you.
Make sure that you have a definite and clear plan on how to execute each step mentioned above. Make sure that your team is on board and clearly understands what your goals are. By doing so, you are ensuring that you are making the most out of your leads and your ROI on them will surely elevate.
A MyOutDesk Real Estate Virtual Assistant can be a great asset on your team, whether it is prospecting tasks, social Media or administrative work, call us today for a free consultation and find out how we can help you increase ROI on your leads!
Between 1/5/15 and 1/31/15, MyOutDesk is offering a $100 discount off the set-up fee for one virtual assistant (new clients). Just mention this blog – call us today at 800.583.9950 or email firstname.lastname@example.org to schedule a no obligation consultation.