Do you want to learn from industry-leader Knolly Williams about listing success? Do you want to know how to focus on your listings and get your business to thrive? Knolly Williams has helped Realtors® all over the nation get the life they deserve with training that’s geared to getting more listings and making more profit while working 30 hours a week or less. Watch this exclusive webinar and get his eBook called “Why Focus on Listings?”— a curated excerpt from his book “Success with Listings”, as well as three training/coaching videos.
Knolly Williams has been featured on ABC, NBC, FOX, CBS, Newsweek and in over 300 newspapers worldwide. He is an Author, Trainer, National Speaker, Entrepreneur, Real Estate Broker and Pastor of the Front Row Church. Knolly has been a consistent top-performing Real Estate Broker and has coached tens of thousands of people around the world and his vision is to see you living your life to your fullest potential.
Building a Listings Pillar for your Real Estate Business
When you’re talking about listings. The first thing you have to do to succeed in the game is to decide that listings are what you want. Listings aren’t what every agent wants. Some agents love working with buyers. What’s the number one way to get more buyers? That’s to have more listings, the more listings, you have, the more buyers, you’re going to have. If you will focus on listings and make that your primary focus, make that your one thing in the real estate game, it will reward you with the life of your dreams. What do we mean by the life of your dreams? This means, how would you like to make a quarter million or more year, take several vacations a year and be debt free?
Your Sphere of influence
After talking to many people, Knolly says that taking a blended approach works best. Knowing the place and space for spending on buying leads, marketing, buying ads etc. , is essential to building that listings pillar in your business. The reality is you don’t have to pay for leads until you’re maximizing every single opportunity that you currently have. That means, number one, utilizing your sphere of influence. Seven out of 10 people that you close will be people in your sphere. So that’s 70% of your paycheck. So if you’re going to make 100,000 this year, 70,000 is going to come from that one bucket. This also means getting referrals from your sphere of influence and getting reviews as well. Your sphere of influence is your first and most powerful arsenal in your business. Once you realize it and start utilizing it, you are well on your way to that dream life. The first answer is never to spend, as we mentioned early, there is a time and space where that will be needed. Leveraging your sphere of influence correctly is important, you want to make sure that you have exhausted every opportunity and wrangle every bit of business you can from here before you even consider any other strategy.
Creating a Cause
Business has to have a heart. Creating a cause behind your business will not only help it thrive but it will give you a purpose and a greater sense of achievement. People who do business usually love people and are not simply driven by sales but by a love for serving others. Connecting with other people to drive towards a similar goal that serves a greater good is a great way to make connections and expand your sphere of influence.
Creating a cause and working with your sphere of influence creates accountability for yourself and your business. While earning that money to go on your vacations is great, knowing that you are accountable for things beyond your wealth is a great driving motivation. By being accountable, you have a driving force that goes beyond just sales and this will cause you and the people in your sphere to be more inspired.
Leveraging a Virtual Assistant for your Listings
There are 46 steps in every listing however, as a listing specialist, you only have to do three of those steps. That means over 90% of all the activities can be delegated to someone else. And who is that someone else? A Virtual Assistant!
Knolly and Daniel cover a whole lot more so be sure to watch the FULL VIDEO below!