How do some companies manage to keep their website and social channels awash with fresh and engaging content? You might think they have a large expensively assembled team of writers, designers, and videographers consistently coming up with great content ideas. However, you don’t have to break the bank recruiting a new team of content creators, you just have to be smart about how you use the content you produce.
Repurposing Your Content
Producing fresh content can be time-consuming and certainly isn’t easy, so you have to make the most every piece of content you produce and ensure your great ideas aren’t used once and then forgotten. Leading content marketers make use of systems to ‘repurpose’ or ‘reformat’ their original content into smaller bite-sized pieces that can be used on multiple platforms. Convince & Convert’s Jay Baer calls it ‘atomizing’, while Lee Odden of TopRank Marketing calls it ‘modular content’.
Atomizing Your Content
Breaking down a broad theme or long-form piece of content into several smaller chunks or strategically focused pieces of content has plenty of benefits for your marketing strategy.
- Serialize your content so you can consistently deliver smaller but significant pieces of content over a longer period.
- Get the most out of every piece of content that you produce and use your resources as effectively as possible.
For example, instead of producing an all-encompassing piece of content that covers a topic from A to Z, you could produce several separate pieces of content that cover A then B, all the way through to Z. The end result of content atomization is that instead of having a single long piece of content you now have 26 smaller chunks that can be published at regular intervals.
Successfully atomizing your content allows you to:
Boost Your SEO
Creating several smaller pieces of content gives you the opportunity to target multiple keywords and increase your reach and search engine ranking.
Reformat Your Content
Take your content to another level by repurposing it into different formats. A long-form piece of content could be broken down to a series of smaller blog posts. Those blog posts could then provide the base for a podcast series and a chain of social media posts. Atomizing your content into different formats increases the reach of your content across multiple platforms.
In the age of social media, shorter atomized content tends to be more engaging. By repurposing your content across multiple channels you allow your audience to engage with your content in the format and on the platform they prefer.
Boost Conversion Rates
Atomizing your content into smaller chunks that can be published regularly gives you the opportunity to increase the number of relevant calls to action (CTA) in your content. Rather than having one large piece of content with a few calls to action dotted throughout, you can have several smaller pieces of content each with a relevant and well placed CTA, increasing the number of leads generated and boosting your conversion rate.
How A Virtual Assistant Can Help You Repurpose Your Content
Repurposing your content is a great strategy to efficiently use your resources, increase engagement, and get a better ROI on your content marketing campaign. However, it can be a time-consuming process. Do you have the time to sit down and edit a video into smaller snippets or break down your long-form content into several blog posts?
A marketing virtual assistant from MyOutDesk can handle the process for you. All you need to do is provide your existing or raw content and your Virtual Assistant will produce engaging atomized content, they can even take care of your content posting schedule. This frees you from the quagmire of content creation and enables you to focus on dealing with the hot leads and clients your atomized content helps to bring to your business.
Do you have tons of content you can re-purpose? Could you use a virtual assistant to do this? Schedule a double your business strategy session with us today and let’s have a conversation about how we can provide you with more leverage!