The Pareto principle, also known as the 80/20 rule, states that 20% of the activities you are doing is responsible for 80% of the results. If you have no idea what this 20% is then you need to act NOW. Understanding and knowing where each one of your transactions came from is crucial in growing your business. You need to track the results and the activities that led to it. This will help you decide on what to do more and what to do less or even stop doing altogether. In this post, we’re sharing a tool that make sure you are not losing any opportunities.
A MyOutDesk Virtual Assistant can make sure that you are utilizing this tool and that you are not missing out on potential business. Schedule a Double My Business Strategy Session to find out how.
This is a tool you can use as a framework to develop your strategies. By using this tool, you will be able to zoom in on different areas of your marketing and lead generation and ensure that you are not leaving any stone unturned.
As you can see in the image above, there are four quadrants, and corresponding items that you need to be sure are being covered and utilized.
Identify what kinds of leads you are going after and what kinds of calls you are making. Identifying what conversations you consistently need to be having and with whom is essential to your flowing pipeline.
Clarity in this area helps you and your team know what they need to be going after. You then need to identify Time on Task, meaning how much time is required in order to yield favorable results. Remember: it takes an average of 18 calls to actually connect with a prospect.
Your online presence is extremely important. You need to be sure that you are as “out there” as possible. Make sure you cover all Social Media platforms and that you are consistently creating and sharing content as well as engaging your audience. Your websites should be up to date. Your lead capture funnels should also be updated frequently and managed them, and response would be as quick as possible. Use available technology to enhance your marketing. Seven out ten homeowners are more likely to list with real estate agents who use video marketing for advertising their home. Only 11 percent of realtors have a blog. In 2018, 50% of home buyers found their home online, the average response time of Realtors to online inquiries is 44 hours, contacting a lead within the first 5 minutes of their inquiry raises the likelihood that they work with you by five times. You do the math…
Your best source of business is your Sphere of Influence or your network. You can find a lot of business opportunities here. You can find it in the community within any charity, cause, or advocacy you are part of. Think of the people you know that you can talk to about creating opportunities. Ask for referrals and reviews from past clients! 84% of buyers now kick off their buying process with a referral. After a positive experience, 83% of customers would be happy to provide a referral but are rarely asked to — just 29% of customers end up giving a referral. 100% of all age groups are most likely to find their real estate agent via a referral
Create a marketing strategy that covers both traditional and current methods. Identify what types of print media you need and what would be most effective for you and the neighborhoods you cover. Ensure that your materials are of good quality and have a clear message. 49% of all home-buyers use yard signs as information resources. Listings with sharp photos sell at or above list price 44% of the time. Direct-mail response rates have more than doubled since 2016.
As you clearly identify and outline each quadrant, you then need to be able to execute your strategy. As soon as you recognize which responsibilities need to be delegated, hiring the right people to implement these strategies is the next crucial step. MyOutDesk’s talented Virtual Assistants can give you the leverage you need to focus on your business and stop working in it. Schedule your Double My Strategy Session today to find out how.