Social Media and Your Business Success

How important is a strong social media presence for your business?

There are 2.34 billion social media users around the world and 81% of the U.S. population has at least one social media profile. While traditional marketing like email is still relevant, social media is essential for both reaching potential clients and building relationships with existing customers.

If you’re not already utilizing social media for your business, you need to catch up as the chances are that your competition is. A 2017 Statista survey of 5700 marketers revealed that nearly 70% are developing loyal followers of their brand via a strong social media presence.

While it’s easy to create a social media page for your business and even get some likes and followers, the work doesn’t stop there. Users are increasingly demanding customer support and quick responses through social media. According to Social Media Today, Facebook users commenting on a brand’s page expect a response within 24 hours, if the comment is based on a complaint, the expected response time drops to under an hour.

Keeping on top of the increasing demands and expectations of social media users can be difficult when you’re trying to maintain the day to day running of your business. A popular post can receive hundreds of questions and comments containing potential leads that you want to follow up.

How to keep on top of your social media?

Supporting your social media presence with a marketing virtual professional helps you maintain a balance. They can respond to time-consuming questions and comments, providing a filter so that you can focus on the hot leads and prospective clients. A marketing Virtual Assistant can produce posts according to your brief or create content independently for your approval before posting so you can have as much or as little control over your social media posts as you want.

The rise of social media video advertising

The use of branded video content on social media has exploded in recent years. The total views of branded videos on Facebook grew by 258% from 2016 to 2017, while a video tweet is 6x more likely to get retweeted than a photo tweet. However, many businesses struggle to take advantage as producing and editing footage is time-consuming.

From product presentations to client testimonials, a Virtual Assistant can ensure your business is taking advantage of video content on social media. Just send the raw footage and they can create and even upload the finished video, enabling you to focus your time on the more profitable tasks of your business.

Paid social media advertising

In April 2017, Facebook reported that they had over 5 million paid advertisers on their platform. While fairly straightforward to create, the key to successful paid social media ads is in tracking performance and targeting ads to reach potential customers. A Virtual Assistant can create your social media ads and, crucially, help you determine your target audience so you reach the right people. All you need to do is set your budget, approve the ads, and pay for them.

Conclusion

Social media has become crucial for business and it’s now expected that companies should have a robust social media presence. While outsourcing the running of your social media accounts to a marketing agency or hiring in-house is an option, it’s also an expensive one. A virtual marketing professional can free up your time to concentrate on your business, and also free up your budget to create quality shareable content and targeted social media advertising.