Recently, Social Media has become an ever present part of our day to day lives. By making it accessible through our smart phones, tablets and other devices that we carry around with us, there really is no reason not to take advantage of the different channels we have in order to boost our online presence.
Here are some noteworthy statistics:
- 90 percent of home buyers searched online at some point during their home buying process. (NAR 2012 Profile of Home Buyers and Sellers)
- 14 percent of home buyers first looked online for information about the home buying process. (NAR Profile of Home Buyers and Sellers 2013)
- More than half of Gen Y and Gen X buyers used a mobile device during their home search. Among those who did, 31 percent of Gen Y and 26 percent of Gen X found the home they ultimately purchased via a mobile device. (NAR Home Buyer and Seller Generational Trends Report 2015)
- Real estate related searches on Google grew 253 percent over the past four years. (Google Internal Data, Q3 2012)
This is probably why 91% of Realtors have been reported to be using social Media to some extent. So in the midst of all the information out there and all the competition, how can you ensure that you are utilizing Social Media to increase your visibility with potential customers? Here are the Top 5 tips we have found to be most useful: