The top two most inconsistent and neglected activities that real estate agents MUST do…
…Do you know what they are?
The first is Prospecting [Lead Generation]…obviously the key to your business. Without leads, you’re dead in the water. Those leads can come from asking for referrals – sure, but before you can get referrals, you have to close some deals.
As important as lead generation is, lead follow-up and nurturing is a very close second. Lead follow-up could be even more important to be honest. You can buy leads, but you can’t buy a relationship. Read more