“A dollar saved is a dollar earned” as the saying goes. Who doesn’t want to save more money? Now, marketing for your real estate business can cost a pretty penny. However, with a marketing real estate virtual assistant by your side (figuratively of course), there are quite a few things that you can do on your own. Once you have a solid real estate marketing plan in place, you can look over it and find different areas and items that you can do without having to spend a lot of money.
Here are some marketing ideas that you can execute with a real estate virtual assistant:
1. Offline Marketing – There are lots of awesome programs and software, many with free versions, that you can use to create your offline or print marketing materials yourself. Getting them done professionally usually costs a lot of many and can be a waste of resources. Your can conceptualize ideas and have your real estate virtual assistant create your business cards, fliers, postcards, newsletters, mailers and even t-shirts and other swag items. Once you have the perfect design you can have them printed and voila! You have your print media ready! Some other offline marketing you can do is to host or participate in local events. Fundraisers for your favorite local charity, neighborhood yard sales and even a neighborhood barbecue. You can also participate in your community’s events by being a sponsor or just attending various community events. Find opportunities to offer your services and hand out your business cards.
2. Email Marketing– Email can be another great resource and medium for you to do your own real estate marketing. Again there are many email campaign managing software and programs available for you to use. You can send out holiday greetings, electronic newsletters, surveys etc… You can also create drip campaigns for special events or offers you may have. You can collaborate with your real estate virtual assistant and create a weekly or monthly emails schedule and create the content together. You can also reach out to other local businesses in your area and host online or live events together. For example, if there is a new restaurant opening in your area, perhaps you can give your clients or contacts a voucher or host an event there and those who give you a referral gets something for free like dessert or an appetizer. Spread the word via your email campaigns! The possibilities are limitless.