Stop Selling And Start Providing Massive Value
This is a motto we are spreading throughout the industry. Statistics on our side and prove that the more you give on the front-end for your clients, the law of reciprocity will play out in your favor.
This is the key to your success, whether you want it to be or not.
Gary Vaynerchuk punched this message in the face when he wrote his book, Jab, Jab, Jab, Right Hook.
The quick and dirty explanation is simple, provide value before you ask someone to buy from you. He referenced boxing because it’s one of the most intricate art forms. There is a unique strategy behind it, just like with selling.
The secret sauce is to GIVE (Jab), GIVE (Jab), GIVE (Jab), then ASK FOR THE SALE (Right Hook).
How many of us are chasing the dollar, trying to reach our goals, and forgetting to really take care of our clients first. They are the reason we get to continue running our businesses, let’s not forget that.
Go out there and provide massive value, help solve your client’s problems (even those they don’t know they have), continue to give and position yourself as high-value, then ask for their business.
See you at the top!