Recently, Social Media has become an ever present part of our day to day lives. By making it accessible through our smart phones, tablets and other devices that we carry around with us, there really is no reason not to take advantage of the different channels we have in order to boost our online presence.
Here are some noteworthy statistics:
- 90 percent of home buyers searched online at some point during their home buying process. (NAR 2012 Profile of Home Buyers and Sellers)
- 14 percent of home buyers first looked online for information about the home buying process. (NAR Profile of Home Buyers and Sellers 2013)
- More than half of Gen Y and Gen X buyers used a mobile device during their home search. Among those who did, 31 percent of Gen Y and 26 percent of Gen X found the home they ultimately purchased via a mobile device. (NAR Home Buyer and Seller Generational Trends Report 2015)
- Real estate related searches on Google grew 253 percent over the past four years. (Google Internal Data, Q3 2012)
This is probably why 91% of Realtors have been reported to be using social Media to some extent. So in the midst of all the information out there and all the competition, how can you ensure that you are utilizing Social Media to increase your visibility with potential customers? Here are the Top 5 tips we have found to be most useful:
- Think ‘Local’
While the occasional general interest and international or national news post can be great to add variety and drive interest to your social Media channels, try to target the majority of your content towards what is happening locally. Is there a great restaurant in the neighborhood? Are there any events within the community that are noteworthy? Share information and give insights that can really give your followers an idea of your knowledge and expertise within your area. When you do create content that is not specifically related to your area, make sure to make some sort of connection between the two, like how this piece can affect your community etc.
- Go Beyond Listings
Many Social Media accounts of Real Estate Agents consist mostly or solely of their listings. You will find that these accounts have low to no followers and activity. You want to have a variety of content that will draw interest and establish your knowledge and expertise. You also want to have dynamic content that will keep people interested. When you do post your listings, say something interesting about the neighborhood and highlight the good qualities of the home and the area surrounding it. Is it near any great parks or near any school districts? Let your audience know why they may not want to miss out on a great property. To create buzz around your Social Media channels, pose questions and create polls and have a contest or have a raffle for people who engage in them.
- Be Authentic
Let your Social Media reflect your awesome personality. Share things that you are passionate about. Show them why trusting you with their business is the best option. Talk about charities or a volunteer program within the community that is close to your heart, share a few moments or stories about your family or your beloved pet, you can even talk about sports or other hobbies that you are passionate about. These parts that make up who you are can be a great way to tell people what you are really all about; it can give them an idea of what kind of person they are going to get to work with if they decide to enlist your services. Show your audience how to relate to you on a personal level.
- Engage Your Audience
One sided conversations are never fun. Make sure that you engage your audience. Answer comments and respond to questions. Acknowledge by liking and responding. When your audience sees that their input is valued and their queries will always be answered, you can start building rapport and eventually this may turn into a partnership. You want people to remember you and engaging them if they reach out is a great way to ensure that.
- Strategize and Measure
In order to ensure that you are getting the most out of your Social Media channels, a posting strategy and measuring metrics would be extremely beneficial. While it is true that not everything you do will have a direct and tangible result, it is helpful to have some kind of goal for the content you put forth, whether you use the available analytics on outlets such as Facebook or otherwise. A posting schedule and content timeline can also help keep you organized. How often and what you post based on your strategy is better than posting random pieces at random times. A consistent schedule is also a great way for your audience to know when to check back for new content. Hand in hand, strategizing and measuring will give you an idea if your content is giving you your desired results or if you need to adjust things here and there.
Social Media is a very powerful platform if you know how to make it work for you. While it can seem time consuming, the pay-off can be immense and rewarding. Working closely with someone in your team like a Virtual Assistant can save you the time without wasting the opportunity.
MyOutDesk’s Real Estate Virtual Assistants have been an integral part of many a Real Estate Agent’s Social Media and other Marketing needs as well as Administrative and Prospecting.
If you feel that you need someone who can help you boost your online presence and
Social Media engagement, give us a call and schedule a free, no-obligation consultation. Let’s discuss how we can help you gain leverage and free up your time.
(Credits to onblastblog.com for the infographic)