Maren Kate: Saving Time Via Virtual Assistants & Effective Project Management With Zirtual Co-Founder

By: jayson | Updated: October 17, 2022

Guests: Maren Kate, Daniel Ramsey
Recorded: October 1, 2019


Maren is a serial entrepreneur and human capital expert. She believes meaningful work is core to the human’s sense of self, personal growth, and connection to the community. Because of this, she is dedicated to creating a world where good help isn’t hard to find and where meaningful work is abundant.

It all started when Maren was in college. She had a jewelry business where she would import in bulk and would then re-sell them on eBay. As her business grew, she needed to hire a team, and since she was a college student with limited funds, she discovered online outsourcing. She hired remotely and began blogging about her experiences. She then noticed that she got the most traffic on her blogs that talked about remote assistance. She got a lot of questions about it, and some queries were even about asking her to find someone for them. After about five years of starting a few smaller internet businesses, Maren moved to San Francisco to see if she could make something out of the Virtual Assistant space. And she (and her co-founders) did! She co-founded Zirtual in 2011 and was a real pioneer in introducing Virtual Assistants to entrepreneurs.

Over the course of 10 years, Maren has helped around 10,000 people find talented Virtual Assistants to bring leverage to their business. She says that to thrive within this space, one must recognize the need for structure and order but on the other hand, know that if you are willing to work with a process and system, there is also a lot of freedom.

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