Guests: Rock Thomas, Daniel Ramsey
Recorded: August 17, 2020

Excerpt

Business leaders & entrepreneurs love the concept of engaging a mastermind group, but many don’t know how to begin. In this STRATEGY-focused webinar, build your foundation & accelerate your success. Mastermind sessions should be like a greenhouse for mutual accelerated success. Facilitating a mastermind group yourself will grow your own brand + reputation and will bring enormous value to yourself & to like-minded people.

Transcript

00:00:03:06 – 00:00:24:09
Daniel Ramsey
All right. Hey, everybody. My name is Daniel Ramsey. I’m here from my out as this is scale. The show where we interview entrepreneurs who are actually in the battle in the fight, doing good work, making their companies grow in scale. In today’s topic, I’m really excited about it’s how to build a virtual mastermind. I’ve got my good friend Rock Thomas here.

00:00:24:13 – 00:00:25:23
Daniel Ramsey
Rock, thanks for joining today.

00:00:26:16 – 00:00:30:12
Rock Thomas
Yeah, you know what? Hanging out and pitching and catching with you, Daniel is always fun.

00:00:31:03 – 00:00:49:19
Daniel Ramsey
I love it, man. We’ve got a massive, massive amount of value. And I’ll just give you a quick backstory. Rock and I were talking and we’re like, What should we work on? What should we work on? And rock. I met you through another mastermind, one that you’re not involved in now. And then you’ve built another multimillion dollar mastermind.

00:00:50:03 – 00:00:59:01
Daniel Ramsey
And here’s what I love people. Rocks Mastermind has focused on building millionaires. So building millionaires. How many millionaires have you built?

00:00:59:01 – 00:01:02:08
Rock Thomas
Rock 61 in the last four and a half years.

00:01:02:23 – 00:01:15:12
Daniel Ramsey
I love it. I love it. Okay. Give the audience a little background on who you are and what you do. Your story is fantastic and they want to know who you are so we can kind of speak to why we’re doing this webinar today.

00:01:15:17 – 00:01:34:23
Rock Thomas
Yeah, sure. I mean, I grew up in a small farm in Montreal, Canada, and I learned to work hard my whole life. From my time I was 30, I had amassed almost $1,000,000 that my father got sick with cancer and I wanted to win his praise. So I took time off to take care of him. He had oddly moved to Australia by then.

00:01:35:19 – 00:01:55:17
Rock Thomas
I had gone back and forth over a two year period and by the time I came home my divorce was pretty much finalized. I lost all my assets and I was 30 years old, $30,000 in debt on my mom’s couch. There you go. And desperate. You know, there’s two ways to motivate yourself. Inspiration, desperation. And I was desperate.

00:01:56:02 – 00:02:19:10
Rock Thomas
So I got into real estate and I didn’t know it. I bumped into a mentor who looked me in the eye. And everybody needs to have this in their life and says, I believe in you. You never had that growing up. My father was always, you could do better. You’re not enough, do a better job, get a better grades, etc. And this belief fostered this desire for me to really please my mentor.

00:02:19:17 – 00:02:42:00
Rock Thomas
I went to work, I started making lots of sales. I went up from for one sale to 30 to 45, 65 and on to 100 homes a year for a little farm boy. I was amazed myself and then, oddly, within a year I bought the company and took it from 300 million to $1000000000 in sales from 94 agents to 275.

00:02:42:00 – 00:03:14:23
Rock Thomas
I started writing books, started teaching and started pouring into people because I got if a little kid like me that’s dyslexic, pimple faced, skinny bone, dog pizza face, all the things I grow up bullied by my seven, six older brothers and sisters. If I could do that, then there had to be a way for everybody. And I really, really believe that from the bottom of my heart, Daniel, is you got to put yourself into a fish tank, an ecosystem where osmosis is going to affect you and you’re going to you’re going to become the sum of the parts around you.

00:03:15:05 – 00:03:39:24
Rock Thomas
And that’s why I’m so fascinated by this mastermind group concept, because you really just have to choose what you value, create this ecosystem. And I’ve got the ten steps we can go through today or what have you that I did. And I’ve now created multiple groups that have spawned other groups, and there’s literally tens of thousands of people that have have been affected by a sea that started eight years ago.

00:03:40:20 – 00:03:57:00
Daniel Ramsey
Well, I love that. And you’ve done a lot of development. So let’s talk through the kind of development you’ve done and the kind of opportunities that have come around because you’re a part of a mastermind or been involved or started or launched. Let’s talk through a little bit of why a mastermind matters.

00:03:58:03 – 00:04:03:15
Rock Thomas
Well, I went whitewater rafting in Africa with you. I love that. And that would have happened.

00:04:04:05 – 00:04:06:00
Daniel Ramsey
Yeah, I love Patrick Ewing.

00:04:06:00 – 00:04:26:07
Rock Thomas
In in Aspen and cool places with you. I’ve done a bunch of stuff because we both wanted to be around people that wanted to be the best version of themself while having a blast. Right, right, right. I didn’t want to wait two or 65 to go traveling around the world when we can’t do physically the things we could do today.

00:04:26:07 – 00:04:55:05
Rock Thomas
So the important thing about a mastermind, it really comes from Napoleon Hills thinking grow rich is the collective union. Think of one log on a fire versus 12 logs on a fire. One is burning, maybe. Well, maybe not so well. 12. It’s a roaring bonfire you share in the energy. The collective energy increases. And so when you put people together, I can learn something from you about about family or about scaling a business.

00:04:55:08 – 00:05:15:16
Rock Thomas
And I could share with you and teach you something about hiring or training, whatever the case may be. And all of this is done in the sense of harmony and it’s unfiltered. It’s not you’re not paying me and I’m not paying you. Hire a coach is great. It’s awesome. But you know what? They sometimes are going to draw a line on telling you what you need to hear because they might get fired.

00:05:16:10 – 00:05:40:05
Daniel Ramsey
Right? Right. Well, and I know from my own experience, when I’m in a group of other CEOs or other entrepreneurs or leaders, what happens is I’m getting advice not from somebody who hasn’t done it or hasn’t been there, but I’m getting advice from other entrepreneurs who also have large teams or also have complex businesses, are also are challenged and maybe even alone.

00:05:40:05 – 00:05:54:21
Daniel Ramsey
I think too many times we’re talking about the growth aspect, but we’re not talking about the fraternity aspect. And what I love about your mastermind is it’s like you have a brother in arms. So talk a little bit about that phenomenon for a mastermind.

00:05:54:24 – 00:06:17:14
Rock Thomas
Well, I’ll tell you what I’ve learned over time, Daniel, is that we all respond to motivation in different ways. You and I like if I if you and I are going to go play ultimate Frisbee, which we have. Yeah, we’re opponents. I know your style, but if we’re on the same team, I might walk up to you and I say, Listen, I bet you you can’t beat John on the other side.

00:06:18:00 – 00:06:42:11
Rock Thomas
Yeah, yeah, yeah. And I know that’s going to light a fire under your ass. Sure, but that’s you. Another guy I might say to him, Hey, listen, do your best to outrun this guy, and I’m going to try to hit you perfectly that he’ll respond to that. So we learned that people respond either from being supported, encouraged or challenged.

00:06:42:11 – 00:07:03:12
Rock Thomas
And as a leader of a small company, you really need to know how to gauge that with your people. Because if you challenge the the highest, the high C all the time, they’re going to get crushed and they’re going to quit. Right. But challenge you, Heidi, put them in a competition. Tell them that, hey, you’re number two in the office.

00:07:03:20 – 00:07:27:16
Rock Thomas
He’s going to go. What do you mean? I’m number two. That’s the first position of last place. And he’s going to step on it. So there’s so many nuances when you’re around other successful people that allow you to increase your productivity, be a better leader, learn from other people, practice crafts, engage in conversation around how to scale your business that you can’t get anywhere else.

00:07:28:05 – 00:07:52:01
Daniel Ramsey
Right? I love that. Okay. Why is a master more a mastermind? Why would that help you generate revenue and grow your business? I’m just kind of curious for the business perspective. If, for instance, somebody in Florida, we have a Florida person says, you know what, I’m going to create a local mastermind where I’m going to put all my people together and we’re going to help each other grow and we’re going to create an ecosystem of other businesses.

00:07:52:01 – 00:08:01:17
Daniel Ramsey
In the in my area, what would that do for that person’s business like? What is your perspective in in terms of growing that local mastermind?

00:08:01:17 – 00:08:25:10
Rock Thomas
Well, there’s a lot of things. Number one is it’s going to force you to develop your leadership skills and leadership skills today with everything going on with the pandemic and all of that, is that is this a scarce commodity? Yeah. So organizing people, pulling them together, learning how to inspire and motivate and and create a collective union of those minds will require you to become a better leader.

00:08:26:01 – 00:08:46:13
Rock Thomas
Number two is a word that begins with the way that a lot of people don’t like, that when you harness its power, it changes the way you perform as a human, and it’s called accountability and there’s forms of it. So you can be accountable by hiring a coach. You can you know, I laugh when people go, Yeah, well, I’m accountable to myself.

00:08:46:22 – 00:09:14:19
Rock Thomas
No, you’re not accountable to yourself. Yeah, you have standards. But the way that you create the greatest accountability surround yourself by other people that you respect, share with them your outcomes and goals, and then meet them again in a week and explain your results again. If you and I talk about building business and you say rock, I’m going to add, you know, ten new Vas out in Philippines in the next month or next week.

00:09:15:04 – 00:09:36:06
Rock Thomas
And we’re going to get together, you know, because I resonate around high values and standards. I’m going to say, Daniel, how’s that going? Yeah, you know that if you come up with a story. I was tired. I didn’t feel like it. Mike Dude, why are we hanging out together? Like, why are we setting goals and wasting our breath if you’re not going to follow through, right?

00:09:36:14 – 00:09:54:18
Rock Thomas
So you create that organism. And just like for dead back in the day, you tap into the collective mindset. You have skills. I don’t have person up on the street even your competitor has skills you don’t have, but you create collaboration versus competition.

00:09:55:09 – 00:10:12:02
Daniel Ramsey
I love that. Well, you one of your badass skills and just to be real with everybody who’s listening is accountability. So walk through like the highest level of accountability you’ve ever implemented in your own life to create change. I’m curious what the steps were and and what that looked like for you.

00:10:13:10 – 00:10:36:02
Rock Thomas
Well, you know, I hired a guy named Tony Robbins to be part of his mastermind group. And I just give you one example. We were doing an event in Fiji, and in order to do that event, you had to listen to 16 hours of CDs and do the exercises. And as I was on the plane from Los Angeles to Fiji, I started to do the homework assignment.

00:10:36:17 – 00:10:54:18
Rock Thomas
And I kept on thinking, what if I bump into Tony? And he asks me, Did you listen to the six CDs? And I kept on imagining that in my mind. And I just I didn’t watch the movies on the flight. I listened to the CDs, I did the homework, and then all the way to the bitter end and guess what happened?

00:10:54:22 – 00:11:16:16
Rock Thomas
I get off the plane and there’s like eight of us on this little island in Sabu, Sabu in Fiji. And who meets us? Tony Robbins takes us on a tour of his his resort. Tony Robbins, who’s at the front of the group talking to Tony Robbins. I am. Wow. Who asks me, did you do your homework? Tony Robbins.

00:11:17:01 – 00:11:43:02
Rock Thomas
Right. Because what happened? I’m at this event called called Life and Enterprise Management, which is now business mastery. And there’s 63 of us. Yeah. And he’s on stage and he goes, How many of you did your homework? Three people raise their hand and he goes, I was talking to Rob Thomas and he did it. Rock stand up. And we had this dialog back and forth the whole time we had this relationship.

00:11:43:02 – 00:12:00:12
Rock Thomas
Why? Because I imagine the consequence of not doing what would get me the best result, it got me to do it and then it stood out. Too many people don’t make the little tasks important enough by sharing it with people they respect.

00:12:01:13 – 00:12:21:17
Daniel Ramsey
Got it. Got it. Well, today’s topic is how to launch a virtual mastermind. And so, you know, Rock, you are the man with this stuff. So I really appreciate you being here. We’ve got a couple free gifts I want to I want you to explain. First of all, we’re going to give away the ten steps to building your own virtual mastermind.

00:12:21:22 – 00:12:37:00
Daniel Ramsey
But you also have an offer for folks at the end of this because it’s really important that you’re part of a mastermind before you build a mastermind. So let’s talk a little bit about that free offer and then we’ll launch into the ten steps of building a virtual mastermind.

00:12:38:04 – 00:12:55:13
Rock Thomas
You know, it goes back to the shoemaker, the butcher and all those things. How how did you how did you become a shoemaker? Well, you sat there and watched your dad fix shoes forever. Right. Ran around. You got him the laces and the different things. He became The Apprentice. And then you’re like, Dad, could I put the needle through the thing?

00:12:55:13 – 00:13:12:24
Rock Thomas
And he’s like, Not yet, son. And then eventually he let you do it once. And then he’s like, No, no, not like that. Like this. So we call it the, the, the, the me. We they so yep. First you watch that person, then you’re watched under surveillance with feedback until you can do it at a high level of mastery.

00:13:13:14 – 00:13:31:09
Rock Thomas
Yep. So if you want to start a mastermind, if you’re the type of person that sees the value in it, then it just makes sense. You should be part of a mastermind and experience it from the inside out. Everything I did like I’m a trainer for Tony Robbins. What did I do? I took his courses. I went back and volunteered at his events.

00:13:31:15 – 00:13:46:11
Rock Thomas
So all the inner workings from the from behind the curtain. And then he hired me as a trainer. So it’s it’s not like rocket science, what I’m saying, but it is the steps. A lot of times people want to go, just give me the recipe. Just because you eat from the buffet doesn’t mean you can cook the meal.

00:13:46:24 – 00:13:47:07
Daniel Ramsey
Mm.

00:13:47:20 – 00:14:03:23
Rock Thomas
I want to get people in the kitchen. We want to get them understanding and experiencing it and eating the meal. So, you know, we set something up so people could have that experience if they want. And if they want to do it on their own, they can figure it out. We’ll give them the ten steps and they can go out there and and figure it out as well.

00:14:04:13 – 00:14:10:15
Daniel Ramsey
I love it. Okay. Let’s start with what is the first step in launching a mastermind, a virtual mastermind?

00:14:11:07 – 00:14:47:24
Rock Thomas
You’ve got to decide what what problem your solving, in my opinion. Right. It’s like what’s the purpose of it? So for instance, when I go abundance, when I started that, we came up with this slogan called A Tribe of healthy, wealthy, generous men that chose choose to lead epic lives. And don’t apologize for being awesome right? So the meaning behind that is we want to get together, have high minded conversations while we were out doing cool things like kayaking in Norway, etc., etc. So when we went out there, we didn’t just go climb a mountain and talk about COVID or politics.

00:14:48:06 – 00:15:09:18
Rock Thomas
We had questions we asked each other about What’s your net worth? You know, what’s the next business you’re going to build? Who are the six people are going to carry your your casket and forcing quality conversation right. The mastermind I have and one the reason I started it is I was tired of watching people get stuck in a job they hated.

00:15:10:10 – 00:15:30:07
Rock Thomas
Yes. And I thought that should never be. There’s two ways you either do a job you hate for a period of time. You make a ton of money so you can invest it in passive income vehicles or you find those passive income vehicles and learn how to operate them. And you become financially free or and you get your business, but you learn how to scale it.

00:15:30:15 – 00:15:51:01
Rock Thomas
So you don’t have to be there every day. But you need to develop skills around leadership, around hiring, firing, etc.. So the first thing is what’s the common knowledge that you want to seek and share in your group? And for us it was how to become financially free through passive income vehicles.

00:15:51:01 – 00:16:12:03
Daniel Ramsey
I love it. What? One thing that I want to make sure that everybody on this webinar podcast know is that we are going to take questions. What rock is talking about right now is very complicated. It’s awesome, it’s steps, but there’s a lot of nuances to it. So do not please feel free to go into the chat and ask a question.

00:16:12:03 – 00:16:16:17
Daniel Ramsey
We’re going to answer them as we go. Okay. Step one find a purpose. What is step two?

00:16:17:14 – 00:16:38:22
Rock Thomas
Step two is to get your core group. We were six guys. We started our core group and then we locked ourselves up at a house for two days and we brainstormed literally in the mastermind model, what are the things we want to do, experience, have? What are the types of people we want to attract? And in our case, it was you needed to be a millionaire.

00:16:39:04 – 00:17:00:15
Rock Thomas
We want people that had time freedom. We wanted people that were high minded in their conversation. We also wanted people that were going to be conscious about their relationship with their families and how could we improve that and be better fathers and come home and be better brothers. So you mastermind around the values. So number one is what’s the problem you want to solve?

00:17:00:15 – 00:17:11:14
Rock Thomas
Number two is what are the values you want to have for your group? Create a core group and then that core group can go and help find other people, which is step number three.

00:17:12:05 – 00:17:32:02
Daniel Ramsey
I love it. One of the things this is probably the most difficult piece setting a purpose, getting your core group and then finding people to attract. So talk about some of the mistakes that you you made or some of the learnings that you’ve had because I only learn lessons unless I get hit in the heart or in the pocketbook.

00:17:32:04 – 00:17:38:09
Daniel Ramsey
Those are the two places I get. I got. So what lessons did you learn along the way of building this mastermind?

00:17:39:00 – 00:17:58:14
Rock Thomas
You know, there’s so many like you said, there’s so many nuances to it. Yeah, it’s like running a business. You need a website, you need all kinds of stuff. But I would say one of the big ones is the desire to grow anything is diluting your message. So we would sometimes accept people into the group that later on were not a fit.

00:17:59:02 – 00:18:21:23
Rock Thomas
Yeah, and that was the big thing. So we learned to improve our onboarding and we call it disqualification. So if you enter into an interview, John wants to join your tribe instead of trying to convince John to join. What we did is we tried to convince Giant John to convince us. So we don’t think you’ll be a good fit, John, because we’re not sure that you’re going to play full out.

00:18:22:10 – 00:18:47:00
Rock Thomas
What’s your superpower? How are you going to come and add value, right? Clients are about a give and take. You want to sit beside somebody who’s going to support, encourage or challenge you if they’re coming only to get and network and and then to market to the group. That’s not what we wanted. So we need to go through a really rigorous onboarding and we have documents and questions we ask and forms and all sort of stuff like that.

00:18:47:00 – 00:18:49:24
Rock Thomas
And, and we teach that when we teach How to Build Your Mastermind.

00:18:50:13 – 00:19:15:06
Daniel Ramsey
I think there’s also a piece like a mastermind isn’t like a B and I, it’s not a referral exchange. It’s not a grow your revenue. You’re actually there and somehow there’s a community piece to it. So what is that? One of the steps I’m just kind of curious of building the community. Let’s talk about how you do that upfront, because I think that’s probably the reason most masterminds fail versus be successful.

00:19:15:06 – 00:19:17:22
Daniel Ramsey
And you’ve been part of several that have been successful.

00:19:18:06 – 00:19:39:07
Rock Thomas
Yeah. So we call it culture and we all know this. But you know, culture is sometimes a weird, weird word for some people. The thing is a cult. But if you look at Facebook or Google, Google until COVID was known for, you know, we’ll do your dry cleaning. You can play ping pong, you can live there. Basically, we’ll take care of you as long as you work 16 hours a day.

00:19:39:13 – 00:20:03:15
Rock Thomas
That became the culture. We’ll pay you well, but you need to be constantly learning, innovating and open. So we what we did is we just created a bunch of sayings, maxims that define and become the guardrails of success. So, for instance, one is in and one is what we call aggressive inclusion men. Any time you’re in a conversation.

00:20:04:02 – 00:20:24:17
Rock Thomas
Yes, somebody else walks by, it is on your duty to include them into the conversation. So nobody ever feels left out or gone to an event. You walk down from the hotel, you go down into the lobby and you’re like looking for people you know. And you know, you’re pretty bold guy. But some people that are not as bold as you, they feel a little timid.

00:20:24:17 – 00:20:49:12
Rock Thomas
They tend to look at their phone. We I never wanted that because I went to that in in high school, changing so many schools. So we just tell people this is the way we operate. Yeah. So we include people. You and I are talking about our net worth and we go, Hey, Mary, come on over here. Daniel is just telling me that, boom, he made another million dollars in the last six months and he wants to double that in the next and he’s hiring five more people.

00:20:49:12 – 00:21:05:01
Rock Thomas
It’s really cool. You got to check out. He’s got a book coming out and we just pulled them right into the guts of the conversation. So that’s one of our maxims and that defines that culture, which creates the behavior. I got.

00:21:05:01 – 00:21:17:01
Daniel Ramsey
You. I got you. And you define that upfront. Is that or is that something that you take a group of 20 or 50 and then try to pull it out of the group? I’m kind of curious, you know, the process, they’re great questions.

00:21:17:01 – 00:21:39:22
Rock Thomas
So I’ve been in personal development for 30 years. I’ve been part of Tony Robbins mastermind group, so I ripped off and duplicated some of his stuff. Yeah, I took from TR Vector, which I was a trainer for him for several years and he ran events and masterminds. So the whole, the whole yoga and meditation thing that we do at Go Balance that came from my experience with TR.

00:21:39:22 – 00:22:03:08
Rock Thomas
Becker Right. And I said, high, hard charging individuals need to dial things down. This is a hard thing for them to do. So we’re going to put that placeholder in place that I got from there with Tony Robbins. You know, I grabbed some of the cultural sayings and some of the energy pieces and and the music, etc.. So I really just took from the different experiences I had.

00:22:03:08 – 00:22:24:00
Rock Thomas
And then I added some of my own flavors and as I developed as an individual and, and then we have a process called CSI creative suggestions for improvement. So after every event, we sit down as a team and we go, What worked, what didn’t work, and how do we do it better? You have feedback from the group. We asked them, you know, What do you like?

00:22:24:00 – 00:22:27:06
Rock Thomas
What don’t you like? And then you refine. And that’s how you create your group.

00:22:27:21 – 00:22:41:21
Daniel Ramsey
I love it. Okay, let’s talk about step number four, which is your enrollment plan. Talk about how you enroll somebody into this culture because you do need a secret handshake and maybe a hat and maybe a different coat. Right.

00:22:42:23 – 00:23:03:22
Rock Thomas
We’ve had we’ve tried a few of those things and some people get weirded out, gets a little bit hokey and stuff like that. Yeah. So it just depends on your group. But yeah, we have, we have that kind of onboarding process and I think that a bit like a fraternity in, you know, in college there’s a bit of an initiation thing, there’s a little bit of like, hey, here’s what you need to get on.

00:23:04:07 – 00:23:24:17
Rock Thomas
It really depends on what you want to do for us. It’s really the, you know, meeting two or three members and having the members go, you know what? Yeah, I spoke with Daniel. We had a conversation. I like the reasons he wants to join the group. I think it he brings some value and you get two or three people in your group to to sign off on the individual.

00:23:25:08 – 00:23:34:13
Rock Thomas
I got you have we have several people that do what we call the discovery call. Yes. Asked for 45 minutes to an hour. It’s in-depth.

00:23:35:07 – 00:23:35:23
Daniel Ramsey
It’s an interview.

00:23:35:24 – 00:23:37:00
Rock Thomas
You know the person.

00:23:37:11 – 00:23:45:21
Daniel Ramsey
Yeah, it’s an interview where you’re trying to decide whether you want to hire this person to be kind of a an accountability partner and part of your mastermind.

00:23:46:16 – 00:24:14:13
Rock Thomas
Yeah. And so it comes down to a little bit like a job description. So you describe to the best of your ability, what’s the type of person you want in your group? Yes. Then you ask the core team to seek them. And I would avoid advertising or anything like that because, you know, start grassroots, okay. Won’t cost you anything and you’ll, you know, you got to develop that muscle of just reaching out to the people around you and grow it slowly that way.

00:24:14:13 – 00:24:35:04
Rock Thomas
And once you’ve got to get all the bugs out of it, which will take you a while if you want to scale it, then you could go into, you know, into advertising. But the enrollment plan is simply that interview process. Check off with a couple of key members and then boom, bring them in. And we always reserve the right if somebody is like, I have we have a code of conduct, right?

00:24:35:04 – 00:24:40:08
Rock Thomas
And so they sign off on the code of conduct and if they don’t adhere to it, then we have the right to remove them from the group.

00:24:40:23 – 00:25:15:05
Daniel Ramsey
Well, I think there’s a there’s an important thing because one of the cool I referred people to in one I some family friends and anytime I find somebody who is a culture fit for the group, I sent them over to you guys. But what I love about it, the, the, the enrollment process and picking your purpose it give it’s like a it’s like a glue or a lubricant to conversation and connection like you, you and I can walk into a room with any M1 person or go Bannon’s person or any mastermind that we’ve, you and I, both been a part of.

00:25:15:10 – 00:25:31:10
Daniel Ramsey
And within like 5 minutes, I get their entire life story right quickly, instinctually, and then I can share mine in 5 minutes. And now I feel closer and more connected to a large group of people. And I think that’s an important piece of of building a mastermind.

00:25:32:01 – 00:25:53:16
Rock Thomas
And that you can set as a culture. So you can just set as a culture in the code of conduct that we go deep, quick. Yeah. And that’s how we go and expect to get some tough questions right upfront like, you know, Daniel, what are you passionate about? What’s the thing that keep you up at night? What’s the one decision you haven’t made that you know you need to make that will change your life?

00:25:54:09 – 00:26:18:13
Rock Thomas
Yeah, you know, we can get in there quick and dirty and rich. Life is too short to be on the surface with small talk. There’s plenty of room for that in life, but I don’t think it belongs in your mastermind. Mastermind should be about ripping things open and transforming and being vulnerable and authentic and playful and like. I know that when I when I see you, I could jump on your back from behind.

00:26:18:20 – 00:26:36:03
Rock Thomas
I could, you know, I could hide your ski boots. I could put a banana in your knapsack. That’s rotten. Like we can. We can have fun. But when it comes to producing and to creating things, we’re also going to turn it on and have each other’s back. That’s what I value. Anybody has to decide what they want to value.

00:26:36:03 – 00:26:59:21
Daniel Ramsey
One. One question I have is you mentioned not doing advertising like and not and they’re not going initially. Yeah, but staying small. So how do I form? Like, how do I get people on board? Because I think a lot of people like they missed that step of like creating something of value that somebody would want to be a part of.

00:26:59:21 – 00:27:16:00
Daniel Ramsey
Like, that’s the challenge I see. Like, how do you attracted people? Because you’re like, Look, we’re going to build millionaires, we’re going to have an online platform, we’re going to take them and we’re going to shoot with accountability and a peer group. We’re going to help them become their best humans right? You did that. That’s a good one.

00:27:16:04 – 00:27:20:10
Daniel Ramsey
But what if what if I’m not sure what mine is or like, you know.

00:27:20:16 – 00:27:38:00
Rock Thomas
Yeah. Or if you don’t have the confidence like you’re not yet there yet and you’re like, well, what value a problem can solve? I mean, so I hang out a few people. There is a myriad of things. And so I have this, you know, a lifetime membership for someone. They have a one year curriculum and then a lifetime.

00:27:38:00 – 00:28:03:12
Rock Thomas
And we have people that have been in and they redo the curriculum because the ten Habits of a Millionaire That Got Me to Become a Millionaire also got me to become an eight figure net worth individual and is marching me toward nine figures. Right, because the fundamentals don’t change. Steph Curry doesn’t stop shooting for three three pointers because he’s good at it.

00:28:04:02 – 00:28:24:20
Rock Thomas
All right. He refines, refines, refines. And if you look at the NBA right now, the games are not as crisp and as tight because they’re not in game shape. Right. So everything that you’re going to learn, you’re going to start where you are and you’re going to build from there. So whoever is I mean, a lot of your listeners are are real estate people and entrepreneurs.

00:28:25:02 – 00:28:59:08
Rock Thomas
Yeah. So again, think about what collective conversation you want to be part of. Hmm. And then now set the intention that you’re going to be open. Like I, I’ve personally enrolled over 400 people to M1 personally. Jeez. And that is I meet them on the golf course, I see a waiter, I meet them on a podcast host. And yeah, my passion is they’re talking and they’re like, I go, Have you never really heard of the mastermind concept and hear the benefits?

00:28:59:08 – 00:29:21:09
Rock Thomas
And they’re like, That sounds really cool. How do I join? So when you start to get in the vibe of it, talk about etc. you’ll get one person, you’ll get two people. When we start go abundance, we had six people and I think the next event we had three, which is basically each of us inviting two or three people, right?

00:29:22:05 – 00:29:40:22
Rock Thomas
And then we ask them to invite a few people and it kind of organically grew that way. So I would say that you start that way and just take your time. You’re it’s a bit like hiring somebody now. Yeah, I are. Slow fire, quick. It’s the same thing here. Just build it small. My son has his own mastermind with four guys.

00:29:40:22 – 00:30:04:05
Rock Thomas
He’s been doing this now for four years and one’s in Florida, one’s in Seattle and one’s in Ottawa, one’s in Montreal. They get together every 90 days. Wow. And they’ve been doing it for four or five years now. So they don’t want it bigger. Their goal and I said this to them, I said, take a picture of the four of you every 90 days standing the same way.

00:30:04:20 – 00:30:19:13
Rock Thomas
Do that, because this is my dream. I would have loved to have that. When you’re 75 years old. Right. And you got grandkids and you like this series of history of how we grew and developed, etc., etc.. So yeah, I would say start small, be okay with that.

00:30:20:16 – 00:30:43:06
Daniel Ramsey
I there’s one reason that we wanted to do this and I actually pursued rock. We started talking and I’m like, Rock, I want you to share how to build a virtual mastermind. Here’s the reason. And last month, we did a lot of work on helping businesses transition to a digital marketing platform. I mean, I’m talking about we wrote ten blogs, we did five videos, we gave away a bunch of white paper.

00:30:43:12 – 00:31:11:12
Daniel Ramsey
And the reason is because most businesses in the U.S., 96% of them, 96%, let that number sink in, are under $1,000,000 in revenue. So those are referral based sphere of influence. Who do you know? Like that’s community based businesses. And now with COVID and the pandemic, all of that has been shut down 100%. You can’t go network. You can’t go to the bar with your group of people.

00:31:11:19 – 00:31:33:07
Daniel Ramsey
So what I knew needed to happen is we as a as a company, we needed to add value to people and give them some digital marketing like frameworks to follow. Today, what’s important is how do I still network and build business and the idea of a virtual mastermind that was like, okay, we need to have that topic on.

00:31:33:07 – 00:31:52:17
Daniel Ramsey
We need to bring an expert, have him explain the steps and then go through that process. The next step is picking a virtual platform, and I think this is probably the most important one as you scale and grow because you know where you actually meet your people and what your format is, it’ll all be dependent on that platform.

00:31:52:17 – 00:31:55:11
Daniel Ramsey
So talk to us about that rock. What do you think?

00:31:55:12 – 00:32:17:13
Rock Thomas
That’s a great question. Such a great question, because you can blow it right here. You can lose people’s attention. You can you can have there’s nothing worse than getting on another zoom call and not having value. Yeah. So we’ve mastered this part when you come on to our platforms and formats and it’s taken us years to figure this out.

00:32:18:18 – 00:32:47:08
Rock Thomas
Exciting, it’s engaging. There are breakout rooms, but there’s a format to it. We’ve really taken the seminar to the mastermind, so we have music playing, we have energy, we have we have pattern interrupts, we have downloadable documents, we have prizes and giveaways and chat put into the chat box. Answers to questions qualify for win a t shirt. It’s it’s a fun, energetic experience.

00:32:47:17 – 00:32:58:14
Rock Thomas
But honestly, Daniel, it took me years to figure it out and COVID accelerated it. But because we’d been doing it for years, we were able to, I think, continue to be ahead of the curve.

00:32:59:03 – 00:33:10:17
Daniel Ramsey
Yeah. So what are the platforms? Because you have a training and education component and then you have a meeting and getting together component. So talk about the platforms that really have accelerated growth.

00:33:11:03 – 00:33:30:03
Rock Thomas
That could be a conversation in of itself. So you need you have a back platform that supports all your dream documents we use kid job other people use think to fake and different things. So you just got it. And there’s a learning curve with those too, but they’re pretty simplistic. And what are.

00:33:30:03 – 00:33:32:16
Daniel Ramsey
They? What are they? Let’s type. What what are the.

00:33:32:16 – 00:33:57:22
Rock Thomas
Few lessons they deliver in your lessons. Right. So you install your lesson, whether it’s a document or what have you, and it pushes it out to people and then it keeps it’s gamified. So you see your 20% done your lesson or what have you got it our case, there’s a scoreboard we have. So people that are competitive go hey I’m you know, in third place, I want to be in third place what have you.

00:33:58:03 – 00:34:20:01
Rock Thomas
And in our case, we give money. The points of completion turn into dollars you can use for education. Mm. So there’s all these little nuances. I last time I counted, Daniel, we had seven levels of accountability in the tribe because you got to find out how to hit different people. Remember what I said before? Support and courage challenge.

00:34:20:01 – 00:34:51:12
Rock Thomas
If you challenge somebody who is somewhat soft or meek, they don’t respond right. If you support that person and encourage them, they respond. So we have all these layered in to meet people’s different needs. So that’s the back platform. Of course, we use Facebook as a global group. We have similar Facebook groups. When we launch a unit every month, and then we have zoom rooms and pods, as you know, of 4 to 6 people.

00:34:51:12 – 00:35:20:15
Rock Thomas
Why if you’ve ever done an accountability partner, it’s awesome. It’s great. And yes, he’s on a plane when you’re supposed to do your call and then you’re on your own, then the next week you’re at your grandmother’s for her birthday party and so on and so forth. And before you lose the momentum, but when you have three or four or five people in a group, one person’s that the grandma’s next week, somebody is on a plane, you still have a core and people always come in.

00:35:20:23 – 00:35:44:23
Rock Thomas
So we’ve we’ve mastered that and the process. What do you do for that hour together? Because otherwise, you know what happens, Danielle? It turns into a bunch of friends. Hey, and you know, how does the COVID thing going with you? Oh, are you in believe it is not. It’s not productive. Right. So we have we have a way that it goes it starts, somebody leads as a timekeeper, etc..

00:35:44:23 – 00:36:06:23
Rock Thomas
I know it sounds a little bit anal, but it creates a result and people want results. Why do they want results? Because when you get a result, you’re motivated, right? Success like the greatest motivator is success itself. So we force success and the people are like, Oh, this is working, this is awesome. And then they go out and they do shit that matters.

00:36:07:16 – 00:36:14:06
Daniel Ramsey
Right? I love it. So that decide when to meet, step. Sounds like we covered it a little bit.

00:36:14:13 – 00:36:15:00
Rock Thomas
But yeah.

00:36:15:07 – 00:36:23:10
Daniel Ramsey
What would you suggest? A cadence for somebody who’s launching a mastermind that’s new? What? What’s the what’s the right meeting schedule?

00:36:23:15 – 00:36:46:13
Rock Thomas
Great question. So what we do is we have another internal platform where you post up what your cadence preference is into a plot form and you fill out a little questionnaire. I’m in Europe. I would prefer this time I’m in New Zealand, I would prefer that time I’m in California and my preference topic are to be surrounded by people that are into e-commerce.

00:36:46:22 – 00:37:04:02
Rock Thomas
So those categories they drop down from and then they collectively get pooled together. And then you make your team or your match based on some criteria that are important to everybody. Instead, what we used to do is we were like, Hey, go in that group. There you go. Yeah, but they mean that they all want to meet at 7:00 pm.

00:37:04:02 – 00:37:26:04
Rock Thomas
I’m in Germany. That’s 2:00 in the morning for me. Yeah. And if they’re not a high D or assertive, they might just fall away. Sure, we learn how to change that. So we have a specific platform to do that and and to match people on what they want. And by the way, if you’re all into real estate, it’s really good to have somebody else who’s maybe in the film industry.

00:37:26:19 – 00:37:47:04
Rock Thomas
Yes. We have a doctor from Nassau that just joined us or we have a guy that creates some of the toys you see you see that the kids play with is up for toy of the year. He manufactures 30 million a year in in China. And he sat at the table with a couple of people. And he’s an artist.

00:37:47:04 – 00:38:10:23
Rock Thomas
He’s a creator. And I’ve already had feedback from people going, you know, I’ve let that part of myself dim. I’m all about the numbers and real estate and everything, and I might take up painting. I might do this. So you never know where it comes from. I remember the first mastermind meeting we had with the guys and Mark Schwag put out the idea to go to Norway.

00:38:10:23 – 00:38:26:22
Rock Thomas
Yeah, and I would never have had that on the top of my list. But he was so passionate about it and so lit up about it and he made it so compelling. He had a PowerPoint and everything. I’m like, okay, I’m in, right? And it was one of the greatest trips I’ve ever been on my life.

00:38:27:21 – 00:38:46:19
Daniel Ramsey
Well, and he’s my accountability partner, and we’ve been partnered for three years and he’s a client here at my out desk and we help each other grow. And he’s he’s part of our pod. And I love that you’re you mentioned him because he has this unique ability to just light up a room and he really knows how to love on people and so well.

00:38:47:06 – 00:39:12:15
Daniel Ramsey
And he has a different skill set, you know, as as we went through this pandemic, one of the things about being in a mastermind was seeing how he led actually made me better. I learned from him through this, this time frame. And I think there’s people forget the power of being in that in a small group where you intimately know somebody and they help and they want the best for you and they want you to grow and you want them to grow.

00:39:12:15 – 00:39:15:17
Daniel Ramsey
I think there’s there’s just a lot of power in that.

00:39:16:00 – 00:39:38:02
Rock Thomas
Yeah. And then that they give you insights on how they’re running their business or how they dealt with an employee, that their mother got cancer and they, they paid them for a month to take time off and you’re like, wow, that’s just so beautiful. And you’re thinking, maybe I need to just be more aware of that. And you get these insights of what I call street smart millionaires.

00:39:38:15 – 00:40:02:19
Rock Thomas
Yeah, right. And the education system is changing and COVID has accelerated that. We’re going less from general knowledge in universities to experiential knowledge from people like you and I. Yes, our our brand is going to grow because people want to learn from people in the field. And if you’re going to learn from a professor, with all due respect, that makes 80 or $120,000 a year.

00:40:02:19 – 00:40:07:13
Rock Thomas
That’s never run a business. Yeah, it’s you might as well just read a book.

00:40:08:01 – 00:40:24:24
Daniel Ramsey
Right. Well, you just named exactly why we do these podcasts. I mean, you have members around the world and you run a very successful virtual mastermind. So you talk to somebody else about creating community who’s a professor or read a book about it, and you’re like, What the hell do they know? I want the person that’s been beat up.

00:40:24:24 – 00:40:41:17
Daniel Ramsey
I want the person that’s grown and scaled a79 figure business to come in and teach us the lessons because that’s where the real value comes. Now, step number seven is build a plan for engagement. But I think we’ve covered that, haven’t we?

00:40:42:10 – 00:41:06:08
Rock Thomas
Yeah, I mean, we have it comes in with the culture. We have what we call state inducers or individuals that are ambassadors. So they’re what we call the seven on the the anagram. If you’ve ever done that or they’re high eyes on the disk model, there are people that you know when they see you like, Hey, Daniel, what’s up?

00:41:06:08 – 00:41:08:02
Rock Thomas
Do like do like mark swag, right?

00:41:08:03 – 00:41:08:22
Daniel Ramsey
You know, yeah, yeah.

00:41:08:22 – 00:41:27:13
Rock Thomas
People like that that are going to pull people in, they’re going to. Hey, Daniel, I haven’t seen you on our weekly call for you know, we have a global weekly call for two or three weeks. What’s up, bro? Everything okay? So you need little hot spots within your community because when people are not doing well, what do they do?

00:41:28:02 – 00:41:51:17
Rock Thomas
Especially men they isolate, right? They pull back, they they try to repair things. Tony Robbins talked about it. And I’m as a trainer, I get the insights. Tony coaches the Golden State Warriors. And he said when Draymond Green was struggling, it affected the whole team. And he asked the other team members, What do you guys do? And they go, Do we just leave them alone, man?

00:41:51:17 – 00:42:24:15
Rock Thomas
But think about it. What does a human want? What is a little boy and girl and us want when we’re not doing well? It’s like encouragement. You’re here. It’s going to be okay. And one encouragement. Yeah, yeah. As men, we do the exact opposite. I’m. He’s beating himself up already. Enough. I’m not going to bother him. Right. So Tony changed the culture where they came up with different handshakes and shoulder palms and they had to get close physically and they had to go like, Hey, Draymond, remember when you know, you went through this before, come on, man, you got this.

00:42:24:15 – 00:42:43:17
Rock Thomas
We’re going to bounce back out of this faster. Yeah. Engagement is about noticing where people are and encouraging people to be vulnerable enough to to do two things is to ask for help and then to get back into what we call get in the room. Just get in the program.

00:42:44:05 – 00:43:01:18
Daniel Ramsey
Diane has a great question. Her question is, is there any point within a business that is an ideal point to start a mastermind like is there a particular revenue, a particular employee count? Like, what are some of the considerations when you’re building a mastermind as a business owner?

00:43:02:16 – 00:43:25:09
Rock Thomas
I think that you can start honestly at any time and you can even start it by finding one other person to start with. Got it really is about again if we go back to the list, Daniel, is what’s the purpose of the mastermind. Sure. And as humans we all want to connect, belong and matter. But most of us have little place where we can contribute back to other people.

00:43:25:22 – 00:43:44:07
Rock Thomas
Yeah. So if you’re a realtor building a business, you’re on your own and you’re really good at what you do. You’re really good at working with buyers, you really work good at building teams or what have you. Where do you know you don’t have a lot of outlets to share that, right? Maybe you’re flipping properties on the side or doing Airbnbs on the side.

00:43:44:07 – 00:44:08:16
Rock Thomas
Start a mastermind group around that. Yeah. Build your wealth that way. Real estate shouldn’t be your one vehicle for earning. It’s great for what we call vertical income. Yep. But you should. You’re in the field, you’re seeing deals, you should flip properties, you should be buying properties and holding. You should be learning about syndication. So whatever you’re passionate about, I would encourage you to get in that.

00:44:09:15 – 00:44:32:03
Daniel Ramsey
One of the one of the cool things about being a part of a mastermind is one of our founding kind of tenants is giving back and contribution. And so back in the day, an elder like Rock in the group said, Hey, Daniel, you’re not doing anything to help anyone. And so that launched me on a five year journey of being a high school wrestling coach.

00:44:32:14 – 00:45:02:00
Daniel Ramsey
And then there wasn’t any we did contribution, but it was directed towards business. Last year we were able to give away six figures through our charity, and that’s those transformative kind of things would have just never happened. So if you’re unsure about whether you should start a mastermind and you don’t have a passion or a mission or a reason to do so, my suggestion is just get involved with the best one you can find, whether it’s rocks or another one.

00:45:02:04 – 00:45:24:18
Daniel Ramsey
Just get into it and learn from just being a member before you go and jump in. So, Diane, I hope that helps your answer or helps answer your question. I think it’s a really important point. Hey, Bill, we’ve got three more steps then you’re going to give away. We’re going to Rapidfire, because I want time to ask. You know, Diane, your question was amazing.

00:45:24:18 – 00:45:41:17
Daniel Ramsey
We’ve got a ton of people live and and here with us on our webinar. So I want to make sure there’s time for people to ask rock and pick his brain, because I’m sure there’s a lot of information here. But number eight is build accountability. Let’s talk about how do you build accountability and in a mastermind.

00:45:42:13 – 00:46:04:19
Rock Thomas
Yeah, I think we kind of covered that also. It’s in your pods. It’s in your groups. It’s in setting the tone. We have a thing called overcommunicate and you are responsible for your whereabouts. Any leader is seen, right? Yes. You don’t go like, where’s Tom Brady? Tom Brady’s on the side of the bench. He’s playing, he’s active. He’s talking to people.

00:46:04:19 – 00:46:23:03
Rock Thomas
He gets on the field. You know where he is? Yes. If he’s injured, you know where he is. Your job in accountability is to set some of the rules that help people become accountability accountable, because we do not live in a culture where people are accountable. We live in a culture called the blame game, especially with the politics we have today.

00:46:23:11 – 00:46:38:19
Rock Thomas
Yes. So I say to people, for instance, if you and I are going to meet on a call once a week and I can’t make it, no problem. All I have to do is let you know before. Yeah, during. Not after, but when? Before.

00:46:39:02 – 00:46:40:11
Daniel Ramsey
A long time before.

00:46:40:15 – 00:47:02:09
Rock Thomas
Exactly. We got an hour. I, I care and I respect the process. So we call it you are responsible for your whereabouts. That’s it. And you say no. But I sent an email and it doesn’t work. I don’t care. You need to go. I need to get you on the phone or text and say, Daniel, you know, you’re meeting with Schwag with the other guys.

00:47:02:14 – 00:47:20:04
Rock Thomas
Let them know I can’t make it. And then, yes, get back to me and you go, I got it wrong. I will let them know. And they go, Great, thanks. And that’s it. Not I sent you a text. No. So we set these markers in place which read into them. And trust me, it takes time because people resist accountability.

00:47:20:16 – 00:47:22:21
Rock Thomas
So you. You work it, you massage it.

00:47:23:11 – 00:47:40:07
Daniel Ramsey
Yeah. One, the next one is create a culture. And we’ve already covered that. But I want to ask you a quick question around. This is a really important question. Who should lead a mastermind chain and what’s the kind of culture you need to have in order to do what you’re doing?

00:47:42:03 – 00:47:59:17
Rock Thomas
Well, I think leadership is about doing what you say you’re going to do. And if you’re not the type of person and you come up again with excuses and you’re unreliable and you have trouble organizing things, then you’re probably not the person to lead a mastermind. You might make a good copilot, right? There are people that are good copilots in life.

00:48:00:03 – 00:48:22:09
Rock Thomas
Yeah, people that are good caddies in life. Not everybody’s going to take the pressure of the golfer. So I think you need to be the type of person that is going to lead. And you have a burning desire. I have a burning desire, Daniel, for every day of my life that I run M1 every day, 3 hours, 65 days of the year, I don’t wake up and go, Oh, I don’t want to think about it today, or am I going to try to make it better?

00:48:22:18 – 00:48:34:24
Rock Thomas
I need a day off. I don’t think that way. It oozes out of me. Right? So if it ain’t oozing out of you, if it ain’t a problem you want to solve, if you don’t feel purposeful with it, then probably you shouldn’t start it.

00:48:35:13 – 00:48:49:17
Daniel Ramsey
Is it so? Is what oozing out of you service like service to others or service to a community? Is that that if you were to call it something, it’s you’re in service of helping others get there.

00:48:49:17 – 00:49:05:01
Rock Thomas
Drill and go serve. Danielle We were built to serve and you know that better than anybody else. Random period of time I’ve known you. You have a huge heart. Any time there is a request for donation with One Life or whatever, you’re at the front of the line. You know, people have got to try to beat you down and get there.

00:49:05:07 – 00:49:31:04
Rock Thomas
You’ve been incredibly generous. We were all built to serve. Sadly, many people don’t know how to get there. They just forget. They forgot they they don’t believe in themselves. They don’t believe that they have enough value. They’re struggling just to survive. And that’s one of the reasons I created my we call it a mini mastermind. It’s a 90 day mastermind where I teach people that ten habits that made me a millionaire.

00:49:31:20 – 00:49:41:22
Rock Thomas
Nice. That’s the foundation. When you get that foundational piece, you will have the confidence to build any mastermind you want. In fact, we can help you build it within that period of time.

00:49:42:12 – 00:50:15:13
Daniel Ramsey
Good, good. Okay, let’s let’s walk. Let’s give away your free gift, because we’ve covered the top ten. You’ve given way more detail than than what’s in the PDF. And so I would encourage people to go back, you know, download the PDF and also go back through this video. If you’re serious about launching a virtual mastermind, I think that you know, taking notes, considering thinking this is one of those concepts that if you spent an hour or two in the morning, maybe before the sun comes up and really thought about it, I think you’d be really, you know, way ahead.

00:50:16:14 – 00:50:32:04
Daniel Ramsey
Rock We had another question. Talk about how do you handle spinoff groups where member of your mastermind spin off and engage with themselves like there is there is this propensity of of movement that just happens that’s naturally human.

00:50:32:04 – 00:50:52:10
Rock Thomas
I mean, that’s a long question. But the bottom line is you have to have rules and code of conduct. You can’t we nobody in our group can publicly advertise within our group. Now, if you and I have a conversation, we’re in the group and you’re like, Hey, I’ve got this really cool thing I’m doing next weekend. You want to come to my house?

00:50:52:17 – 00:51:12:22
Rock Thomas
Cool, but to post and say, hey to the 350 members, I’m holding my own mastermind this weekend. I’m selling chocolate bars. And does everybody want to come over? No, that’s not allowed. Right. I’ve set up my store. You don’t get to advertise within my store. So there’s there’s things that we will show people if they really want to get deep into that.

00:51:12:22 – 00:51:24:17
Rock Thomas
It’s a really good question. And sometimes we’ve had to really slap people on the wrist because they’re they’re insistent or they pound the DMS on people and try to get something going.

00:51:26:07 – 00:51:49:14
Daniel Ramsey
Another question, when there are conflicts that happen in a mastermind group, how do deal with them? Because people this is my favorite thing I hear at my outpost. We have 1200 people and about 900 clients. So I know we’ve got 2000 humans to manage. It’s like herding cats sometimes. And I like to say people are messy, I bless them, I love them, but stuff happens.

00:51:49:14 – 00:51:57:02
Daniel Ramsey
So how do you handle, you know, when there isn’t when there when everything isn’t going perfectly and there’s a conflict.

00:51:57:19 – 00:52:21:15
Rock Thomas
So habit number nine is called and it’s a skill and we teach people how to reframe things so humans give meanings to things. Somebody arrives late, you’re upset, you find out that they really just booked a different time. You have conflicts within the tribe. You’ve got to understand the meaning that people give to it. So you understand the habit.

00:52:21:15 – 00:52:30:18
Rock Thomas
Number nine, you’ll have the tool to be a bit more of a better of a life coach in that situation. Yeah, understand both sides and mitigate.

00:52:31:10 – 00:52:58:01
Daniel Ramsey
Yeah. Another question came in and this is an interesting one. What’s next for you? You’ve created 60 plus millionaires. You’ve got 350, you know, members, active members in your mastermind. I hear Germany, Australia, I know you’ve got tons of people in the U.S. and Canada, but you’re around the world now. What? What’s next for anyone? What do you believe?

00:52:58:01 – 00:53:03:18
Daniel Ramsey
You learn now that you’ve scaled the business and really helped a lot of people?

00:53:03:18 – 00:53:22:24
Rock Thomas
Yeah, I mean, it’s a great question, but it’s, it’s like anything else. You want more, you want more impact, you want to touch more lives. My vision is to have 100 members in every major city across the world so that they can meet locally and, yes, each other. And what we found is that we call it the whole life millionaire Daniel.

00:53:22:24 – 00:53:44:19
Rock Thomas
It’s it’s people are healthier, they have better relationships. And here’s what it’s like when you solve the money problem to a certain degree, you have more bandwidth to deal with the other crap in your life. Yes, you can e you can learn how to be a better father. You can you can spend time doing yoga or going to treat your bad.

00:53:44:19 – 00:54:15:02
Rock Thomas
Back at the Cairo Wednesday afternoon at 2:00, you’re not at your job putting it off, putting it off until it becomes chronic. So we think first is we help people gain back their time by becoming financially more structured and stable. Yeah. Then we start to work on the other areas of their life and it’s really satisfying. So that’s why we’ve had so many people sign up for life now because they’re like, okay, I ran through it the first time I got I got the ten Habits of Becoming a Millionaire.

00:54:15:02 – 00:54:38:13
Rock Thomas
I’m starting to ingrain them, you know, the four stages of learning, right? It takes yes. To learn it’s repetition. It’s playing with it. It’s being in the mastermind and talking about other people’s techniques of using rule number six or eight or what have you and then going through it again. So for us, you know, the beautiful thing is I have about 15 people that work with me within the tribe.

00:54:38:13 – 00:55:01:19
Rock Thomas
Every single one of them, they had a dream to be a life coach. They wanted to contribute. They wanted a place to help. They all went through the curriculum first. Yes. So I am actually I’ve had people that were stuck in jobs, I think, you know. Rebecca Yeah, she was stuck in a job working 14 hours a day and now she’s a digital nomad.

00:55:01:19 – 00:55:33:02
Rock Thomas
We had Carolyn, Colleen, which you probably know of. She was single mom, four kids, one’s autistic in a job. Good job. And now she has 13 stream of income, written a book, finished her Ph.D. and is working when she wants where she wants. We had a CPA who was stuck in a job with a sick kid. He retired his mother in law, his wife and himself, and now has 28 Airbnbs and and teaches people how to do Airbnb.

00:55:33:12 – 00:55:45:18
Rock Thomas
We are changing lives and Daniel, that is so gratifying for me. I get two or three emails, texts a day. Yes, thank you. Not only you changed my life, you changed my family’s life.

00:55:46:21 – 00:56:00:15
Daniel Ramsey
Love it. Okay, so this is where you have to talk about your offer, because I think it’s insanely generous for people. And I want you to just enunciate all the things that you’re giving our audience today.

00:56:01:03 – 00:56:25:09
Rock Thomas
Sure. So I came across after training with Tony and T.R., Victor and all these top people, that there were the same things that trouble people, the same things that become problems. And as a coach, back in the late 2009 ten, I was speaking about a hundred times a year throughout North America, mostly to realtors, mostly real estate boards and real estate offices.

00:56:25:23 – 00:56:45:01
Rock Thomas
And then they would hire me as a coach and I would talk about the same things over and over again. I got sued, actually, so tired of saying it. I recorded it and then wrote a book about it and I’ve been teaching that it’s been the foundation for everyone. So these top ten habits or rules, as I call them, are the foundation of the work.

00:56:45:01 – 00:57:05:16
Rock Thomas
So they’re going to, if they choose to join me and my coaches for 90 days, we’re going to teach them these ten habits. We’re going to help them understand that breaking their patterns takes a little bit of time and energy. They’ll learn the mastermind system where they sit down with other people and share their goals and dreams and get supported, encouraged or challenged.

00:57:06:06 – 00:57:38:08
Rock Thomas
They will get my sun system for success, which is something I’ve been doing for 15 years, which helps people be more productive. It’s frickin awesome though. They’ll love it and it’ll change. It’ll game them about 5 to 10 hours a week and they’ll get My Life Planner, which is my third book, which is basically your journal. You’re, you’re agenda and your goal setting device all in one will get all that they’re going to get a my one of my very first products is called the six keys to success.

00:57:38:08 – 00:58:09:10
Rock Thomas
It’s actually really frickin great. And it’s about 5 hours of audio program. I used to sell it for $500. Today we sell it for 70 boxes, nothing like that. They’re going to get that. And normally it’s $975 for this 90 day challenge. The coaching, the content up. But sincerely, because you’ve had me on here, you got an amazing group for anybody that I think in the next 72 hours, I’m not sure, maybe 24 hours.

00:58:09:18 – 00:58:12:06
Rock Thomas
And I think you have the link. Daniel We.

00:58:12:06 – 00:58:33:04
Daniel Ramsey
Do. And we’re going to put the link with you. We’re going to put the link in the notes right now in the chat. And you were going to be kind enough to do a two for one. Meaning if somebody signs up, you can invite a friend. So you’re bringing, you know, somebody that you can have mastermind with or be a pod member with or be involved with.

00:58:33:05 – 00:58:46:08
Daniel Ramsey
Help you with accountability watch at the same time. So it’s right there in the notes. Rock We’re going to we’re going to finish up with one final question, man. How did you get so awesome?

00:58:46:08 – 00:59:09:07
Rock Thomas
You know, thank you. We all have a little voice inside of ourselves that, you know, we we always want to grow and learn and do more. But I think the answer is that we all have a seed inside of us for greatness. And you got to decide where are you going to plant that seed and what soil. If you planted in the wrong soil, you’re screwed.

00:59:10:02 – 00:59:34:21
Rock Thomas
And for me, the mastermind group and M1 and all that is a greenhouse. And it eliminates the noise, the clutter, the negative conversation, and it allows you to flourish. And so I get so excited about helping people flourish, cut the, you know, accelerate things, get better results. And I say what I want is your success story. That’s what I want, right?

00:59:34:23 – 00:59:51:02
Rock Thomas
Whatever that is. Whatever you want to create, you want to be the best mom in the world. You want to sell cupcakes from your house. God bless. Let’s do it. I want to write five books. Let’s do it. You want to ski, you know, in the outback and have 20 apartment buildings and make your money and go do it.

00:59:51:07 – 01:00:08:04
Rock Thomas
Let’s do it. Let’s put the plan together. The principles of success, rain on everybody. The crosswinds of adversity must be harnessed. But if you don’t have a rudder in the boat, you’re going to drift off course. Let’s get you on course, decide where you want to go and let’s harness that power and make it happen.

01:00:08:17 – 01:00:24:14
Daniel Ramsey
There you go, Rock Thomas. Hey, guys, thanks for being here. This is Scale, the show where we interview entrepreneurs who are doing awesome, badass stuff and we get the formula from them. And today we got the formula for Rock Thomas How to build a virtual mastermind grab is free offer rock. Thanks for being here today.

01:00:25:01 – 01:00:28:16
Rock Thomas
Yeah, man. Thank you. Daniels Love you, brother.