There’s a lot of debate on whether Facebook ads are worth spending money on or not. Some business owners will swear by it and others will say they are an unnecessary expense that you do not need. The truth is that when used wisely, Facebook ads can bring in a lot of great leads that generate business. The trick is figuring out how to utilize your ads to hit your target audience. In this series, we will cover information and strategies you need to know so you can launch successful Facebook ad campaigns.
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How Facebook Ads Work
Here’s how it works: Social media companies like Facebook collect massive amounts of data about pretty much everything you do online. They then take this data and use mind-bogglingly complex algorithms and artificial intelligence (AI) to predict what you’re going to do next. In many cases, Facebook will know you are in the market for a new vacuum cleaner before you do …
Now, apply this same thing to people looking to buy and sell homes, and voila, you have the ultimate way to laser target people looking to move.
Why Your Facebook Ads Are Failing
1. Weak Targeting. Did you know that you can target specific audiences to see your ads? Facebook allows businesses to create parameters in order to hit specific demographics and they have been tightening the process up more and more. More than 1.09 billion people use Facebook every day! Keeping this fact in mind, you want as many eyeballs on those ads as you can get, however, you also want to make sure that your ads are hitting your target audience at least 80-90% of the time. the main criteria you should think about are:
• Age and Gender
• Who/What influences them
2. Incorrect Bidding. Spending more does not always mean higher returns. You need to examine the performance of your ads and determine whether spending more or less would be a greater benefit for your business. If you find that your campaign is not generating enough clicks, it might be worth experimenting with being charged ‘per impression.’ But, if after making these changes, you still find that your ads aren’t generating enough clicks, you might need to go back to the targeting section and make some changes.
Make sure to come back next week for part 2 of this series on creating killer Facebook ad campaigns.
Creating, generating and monitoring your Facebook ads requires a lot of time and attention. The best thing would be having someone on your team who will be dedicated to ensuring that they are being handled correctly. A MyOutDesk Virtual Assistant can do just that for you, and so much more! Make sure you book your Double My Business Strategy Session today to find out how.