Edmund Bogen: PR-Industry Secrets That Drive Real Estate Success!
Learn the public relations secrets to building a top-producing real estate business in this exclusive interview with Edmund Bogen.
Expert conversations on scaling your business, leveraging virtual assistants, and strategies from top industry leaders.
Learn the public relations secrets to building a top-producing real estate business in this exclusive interview with Edmund Bogen.
What does it take to build & rapidly scale a business enough that you receive national recognition for it? Are there tricks, tips & shortcuts that you can use to go from zero to success faster than your competitors? Yes! In this exciting interview, we’re speaking with Erica Brune, the President of Lever1 – a Professional Employer Organization, or PEO. Her company has been ranked as Missouri’s Fastest Growing Company in 2017, and she’ll share with you the big “why” behind her success, along with the “how” that makes outsourcing non-dollar-productive tasks a must in today’s economy. Erica’s hard work & diligence are a part of what makes Lever1 so successful – but it also requires the systems to drive growth. Within five years of launching Lever1, Erica helped drive the company to become Missouri’s Fastest Growing Company of 2017—ranked No. 44 in the nation by Inc. Magazine. Women Presidents’ Organization recently named Erica No. 4 in The 50 Fastest-Growing Women-Owned/Led Companies 2018. With Erica’s guidance, Lever1 has secured an industry-wide reputation of excellence, operational reliability, and thought leadership. Her team’s customer-first mindset drives the PEO to achieve greatness for its clients and help them succeed. From providing countless free HR training workshops to serving on the board for local non-profits, Erica is ingrained in the community, and giving back continues to be an incredibly important aspect of Lever1. Erica’s expertise has been shared in renowned publications including Kansas City Business Journal, PEO Insider, and Thinking Bigger Business. In addition to Lever1, Erica Brune holds a dual role as CAO of an Inc. 500/5000 Fastest Growing Company, Blue Chair Holdings – which includes subsidiary Gragg Advertising. Erica’s role is to lead the financial team and oversee the administrative functions for the holding group. In the nearly 10 years Erica has been part of Blue Chair Holdings, Erica has successfully assisted the company through 11 start-ups and two acquisitions. Recent recognition includes Ernst & Young Entrepreneur of the Year Finalist 2017 and 2018, Kansas City Business Journal’s 2016 Women Who Mean Business Honoree, KC Business Magazine 2015 Most Influential Women in Business, and a 2015 Startup of the Year Honoree by American Business Awards, among others.
REALTOR® Erik Hatch has been through many ups and downs in the Real Estate industry. Through these ‘fires,’ as he calls them, Erik found what it takes to find success. He currently has a radio station and leads a top-rated team.
MyOutDesk serves thousands of agents & brokers from ALL the major franchises, including KW, RE/MAX, Sotheby’s, Berkshire Hathaway, Coldwell Banker, ERA, and tons of independent brokerages – along with providing staffing at the franchise headquarters for many of those same corporations.
Since 2006, BoomTown has been bringing together world-class lead generation, CRM software, real estate websites, and mobile app technology – but creating this industry-changing platform wasn’t an easy task, and it faced daunting initial competition.
Hallie serves as Chief of Staff to the Founder and CEO of Adam Hergenrother Companies. She has worked side-by-side with Adam Hergenrother for over eight years, ensuring that Adam’s vision is communicated and implemented, and has mastered the ability to lead and assist by assessing current needs, initiating change, and executing projects. As Chief of Staff, Hallie works closely with the executive team to manage special projects, hire and grow talent, and maximize Adam’s reach through training events and strategic communication. Recently, Adam Hergenrother and Hallie Warner announced their first book, The Founder & The Force Multiplier. They have worked together for over eight years and have seen an increased need for dialogue around the Executive and Executive Assistant partnership. In the book, Hergenrother and Warner cover everything from roles, titles, and responsibilities, to time management in the C-suite, to strategies for better communication, to how to find and hire your Executive Assistant, to how to get your leader to give up control, to a leader’s top 20% and how an EA can force multiply a leader’s efforts, to how to build trust, to how to create an ideal daily schedule together, and much more. This book was written for Executive Assistants interested in learning how to build a dynamic and fulfilling career and for leaders looking to hire an EA or establish a better relationship with their current right hand.
Think “Big Data” is something only propeller-heads at Google can make money with? Think again! Leveraging the power of modern computing and analytics is a trend that’s catching on in real estate because it lets you focus on the best prospects & leverage your time and skills where they’re most likely to make you giant commissions. “Top real estate producers aren’t smarter than you. They don’t work as hard as you do, but they do things differently. They have functional operating systems in place. They’ve figured out their uniqueness, their values, and the sources for a consistent flow of sales.” – James Tyler In this exclusive interview, we’re drilling down with James Tyler, Founder & CEO of Marketing Engines, Inc. He explains exactly how & why you want to implement big data & modern data analytics into your real estate business to reduce wasted time & grow your real estate business revenue! James brings big data and predictive analytics into real estate success by utilizing AI algorithms to predict successful opportunities for geographic farming. His focus is on improving the response & success rate compared to traditional real estate farming methods. He’ll explain how to effectively use real estate market statistics, predictive analytics, big data, and technology to improve online & social media marketing. James Tyler, founder, and CEO of Marketing Engines, Inc., is a leading marketing strategist and business consultant for the mortgage and real estate industries. He mastered the programs necessary to thrive within the financial sector and learned how to exploit his technical knowledge to market products online. With guidance from greats like Zig Ziggler, Anthony Robbins, and Todd Duncan, he learned to sell effectively both in-person and on the phone. He believes that focusing on implementing what you know supported by data, technology, and a professional brand can unlock your potential for long-lasting prosperity.
Capitalizing on your expertise never goes out of style. It boils down to how you do it and where. Are you utilizing all the platforms that you have available to you? Are you mindful of your audience? Do you know who you are speaking to and what kind of language they respond to? You need to work on your message and make it about the human experience. A lot of agents forget this, and this is what is missing in sales in general today. If you forget that, then you are missing the point. Building relationships is the foundation of a durable and lasting business. Jeb Blount is one of the most sought-after and transformative speakers in the world today. Best-selling author, Anthony Iannarino, calls Jeb the “modern-day Zig Ziglar.” His engaging stories and affable stage presence draw audiences in, keep them on the edges of their seats, and leave them begging for more. In addition, Jeb is known for his unique ability to quickly assimilate the languages of the organizations he serves and customize his messages to his audiences. It’s not uncommon to hear audience members exclaim, “It felt like Jeb had been working here for his entire career. Each year, Jeb touches tens of thousands of people through his training programs, workshops, books, articles, podcasts, videos, and keynote speeches. He is known for his unique ability to make complex concepts simple and easy to consume. Jeb transforms organizations by helping people reach peak performance fast and is a trusted advisor to companies and their executives across the globe. Sales Gravy was founded in 2006 by bestselling author and thought leader Jeb Blount. Today they are a globally recognized leader in sales training and enablement solutions. Their proven systems and methodologies are leveraged by executives and sales teams at the most recognized companies in the world.
Jeremy Neuer is a true heavy-hitter in the commercial real estate world. He’s been with CBRE since 2011, and over his 13 year with the organization he’s worked as both a tenant and landlord representative. He has completed assignments for companies including AIG, Time Inc.
When it comes to payroll processing & HR paperwork, Professional Employer Organizations (PEOs) are rapidly becoming the solution of choice for modern business.
Jordan Levy and his company, CapSource, have been making high waves with their programs and are changing the face of higher education.
Joshua Smith is a realtor in Phoenix, Arizona as well as a serial entrepreneur. Voted the 30th ‘Top Realtor In America’ By The Wall Street Journal and a “30 Under 30” finalist for the National Realtors Association, Joshua got in the business in 2005 by accident.
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