The Best Real Estate CRM Software In 2025

If you’re part of a fast-moving real estate team, you already know how much the landscape has changed. Client expectations are higher, workflows are more digital, and staying ahead means having systems that do more than just keep up; they help you grow. The right real estate CRM doesn’t just organize contacts; it enables you to manage leads more efficiently, communicate seamlessly, and uncover insights that drive smarter decisions. Choosing the best real estate CRM software is critical to staying competitive.

That’s why top-performing agents, brokers, and real estate enterprises invest in the best real estate  CRM (Customer Relationship Management) platforms, tools specifically designed to streamline operations, strengthen relationships, and drive measurable business outcomes. Yet, with a growing number of platforms available in 2025, identifying the solution best suited to your business model requires clarity and strategy.

This guide delivers a detailed comparison of the most effective real estate CRM software this year. Whether you’re leading a high-volume brokerage, scaling a results-driven team, or optimizing a solo practice, you’ll find the insights needed to evaluate your options and select the best CRM for your real estate business.

Best Real Estate CRMs of 2025

• FollowUpBoss – Best for high-performing agents and teams seeking a powerful, all-around CRM that integrates seamlessly with major lead sources.
• Dotloop – Best for managing real estate transactions from contract to close with built-in eSignature and compliance tools.
• Vulcan7 – Best for agents focused on outbound prospecting, especially FSBO, expired, and geo-targeted lead outreach.
• KWCommand – Best for Keller Williams agents looking for a CRM that syncs directly with KW’s ecosystem of tools and training.
• BoomTown – Best for teams and brokerages seeking a full-service platform with CRM, lead generation, and marketing automation.
• Zillow Premier Agent – Best for agents who rely heavily on Zillow leads and want a streamlined, mobile-friendly CRM experience.
• Propertybase – Best for enterprise brokerages needing a scalable, Salesforce-powered platform with CRM and back-office tools.
• Wise Agent – Best for solo agents and small teams looking for an affordable, easy-to-use CRM with solid automation features.
• SkySlope – Best for brokerages that prioritize transaction management, compliance, and digital document workflows.

FollowUpBoss

FollowUp Boss is a top-tier real estate CRM designed for high-performing agents and teams who need seamless integration with major lead sources like Zillow, Realtor.com, and Facebook. Its robust automation features and intuitive dashboard allow users to quickly follow up, assign leads, and track engagement across multiple channels. With built-in texting, calling, and email tracking, it’s a powerhouse for teams focused on speed-to-lead and lead nurturing. FollowUp Boss is ideal for growth-focused agents ready to scale their outreach and conversions with a centralized, easy-to-use platform.

Pros

• Seamless lead routing & team collaboration tools
• Easy integration with Zillow, Realtor.com, and Facebook Ads
• Mobile app with push notifications keeps you in the loop on the go
• Strong support and community

Cons

• Not the cheapest option
• Customization options can be overwhelming for new users

Pricing

• Starts at $69/month for individual agents
• Team plans start at $499/month
• Visit FollowUpBoss

Learn how real estate virtual assistants can supercharge your FollowUpBoss strategy in our blog post here.

Dotloop

Dotloop stands as one of the best real estate transaction management CRMs by consolidating every step, from contract to close, into one digital platform. Equipped with secure eSignature functionality, built-in compliance workflows, and real-time document sharing, Dotloop makes it easy for agents, clients, and brokers to stay in sync. Especially valuable for reducing paperwork errors and accelerating deal flow, Dotloop is the preferred choice for agents who want to simplify the transaction process while ensuring legal and brokerage compliance.

Pros

• End-to-end transaction management with eSign
• Customizable workflows
• Works well with VAs serving as Transaction Coordinators

Cons

• Not ideal as a full-scale lead CRM
• Integration depth with lead-gen tools is limited

Pricing

• Plans start at $29/month
• Team & brokerage pricing available
• Visit Dotloop

Vulcan7

Vulcan7 specializes in outbound prospecting and is a go-to CRM for real estate agents targeting FSBOs, expired listings, and geo-farming campaigns. With built-in dialers, lead scoring, and lead source integration, Vulcan7 helps agents reach more prospects faster and track follow-ups effectively. Its up-to-date contact database and scripting tools make it a favorite among prospecting-heavy agents who rely on volume outreach to grow their listings. If cold calling and lead conversion are part of your strategy, Vulcan7 delivers the data and tools to back you up.

Pros

• Includes premium data sources
• Built-in dialer and lead tracking
• Focused on outbound prospecting

Cons

• More niche than general CRMs
• The price point may be high for solo agents

Pricing

• Starts at $299/month
• Visit Vulcan7

KWCommand

KWCommand is Keller Williams’ proprietary CRM platform built to sync seamlessly with the company’s training, lead gen, and transaction management ecosystem. Designed for KW agents, Command offers smart contact segmentation, lead routing, task automation, and integrated marketing tools, all in one place. With direct access to KW’s referral network and tools tailored to the KW business model, it empowers agents to manage their pipeline efficiently and stay aligned with the company’s proven systems for success.

Pros

• Optimized for KW teams
• Free for most KW agents
• Integrated marketing tools

Cons

• Less versatile for non-KW users
• Can be buggy or slow

Pricing

• Included with KW membership
• Visit KWCommand

BoomTown

BoomTown is a comprehensive real estate platform offering CRM, lead generation, IDX websites, and marketing automation tools, making it a full-service solution for brokerages and teams. Known for its smart lead distribution, customizable workflows, and behavioral tracking, BoomTown helps agents prioritize hot leads and convert faster. Whether you’re building a high-performance team or scaling a brokerage, BoomTown’s end-to-end solution ensures you stay connected with clients while automating the busywork.

Pros

• Excellent lead generation + nurturing
• Smart Drip campaigns
• High-level reporting features

Cons

• Pricey compared to competitors
• Learning curve for new users

Pricing

• Plans start at $750/month
• Visit BoomTown

Zillow Premier Agent CRM

Zillow Premier Agent CRM is built for real estate pros who rely on Zillow’s lead ecosystem and need a mobile-friendly platform to manage those leads efficiently. With features like lead routing, reminders, and seamless app access, it keeps agents responsive while on the go. The CRM also provides performance analytics to help agents refine follow-up strategies and increase ROI from Zillow leads. For agents deeply embedded in the Zillow experience, this CRM offers a streamlined way to maximize lead value and close more deals.

Pros

• Directly tied to Zillow leads
• Simple interface
• Works well on mobile

Cons

• Limited CRM features compared to others
• Locked into the Zillow ecosystem

Pricing

• CRM included with Premier Agent advertising
• Visit Zillow Premier Agent

SkySlope

SkySlope is a transaction management platform designed to simplify compliance, document storage, and digital workflows for brokerages. With real-time audit trails, cloud-based document sharing, and brokerage-level oversight tools, SkySlope ensures deals are completed accurately and on time. It’s particularly valued by managing brokers and transaction coordinators who need to oversee multiple agents and transactions while maintaining legal compliance. SkySlope is built for efficiency, clarity, and peace of mind at every stage of the deal.

Pros

• Excellent for compliance and audit tracking
• Easy document management and e-signature integration
• Broker dashboard for oversight and team management

Cons

• Not a traditional lead-focused CRM
• Limited marketing and follow-up tools

Pricing

• Custom pricing based on size and needs – starting at $340/month
• Visit SkySlope

Propertybase

Propertybase combines real estate CRM functionality with brokerage-level back-office tools in one scalable, Salesforce-powered platform. Designed for enterprise brokerages and large teams, it offers transaction management, marketing automation, and MLS integration under one roof. Propertybase is built for customization, allowing brokerages to tailor workflows to match their business model. For firms needing a powerful, all-in-one real estate operating system with enterprise-level support, Propertybase delivers unmatched flexibility and scalability.

Pros

• Great for growing brokerages
• Built on Salesforce for advanced customization
• All-in-one back office platform

Cons

• Can be too complex for small teams
• Pricey

Pricing

• Custom pricing
• Visit Propertybase

Wise Agent

Wise Agent is an affordable and user-friendly real estate CRM tailored for solo agents and small teams. With tools for drip campaigns, transaction checklists, lead tracking, and time management, Wise Agent helps agents stay organized without overwhelming complexity. Its intuitive interface and responsive support make it a popular choice for those new to real estate CRMs or looking for a low-cost way to boost efficiency. Wise Agent delivers strong value with essential automation and integration features that fit lean budgets.

Pros

• Affordable and easy to use
• Texting and drip campaigns included
• Good support team

Cons

• Less powerful integrations
• Basic interface compared to higher-tier CRMs

Pricing

• $32/month flat rate
• Visit Wise Agent

Real Estate CRM Comparison: Why It Matters

Choosing the best real estate CRM can dramatically affect your business efficiency, follow-up speed, and client experience. The best CRMs help agents stay organized, consistent, and data-informed, and when paired with a virtual assistant, they unlock even more time to focus on growth.

Looking to offload lead nurturing, CRM updates, or transaction management? MyOutDesk provides industry-trained Real Estate Virtual Assistants and Transaction Coordinators ready to plug into your systems, including all the CRMs listed above.

Want to compare VA services, too? Check out our latest real estate VA company comparison blog.

Final Thoughts

The “best real estate CRM software” in 2025 isn’t one-size-fits-all. It depends on your budget, lead sources, and team structure. But with the right CRM and the right support team behind you, your business can scale faster, close more deals, and deliver better service. And if you’re ready to grow, we’re here to help. Book a free consultation with MyOutDesk to learn how virtual talent can elevate your CRM strategy and save you hours every week.

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FAQ

Do I need a CRM as a real estate agent or broker?

Yes, a CRM is essential for modern real estate professionals to manage leads, automate follow-ups, track transactions, and maintain consistent client communication.

How do I choose the right real estate CRM for my business?

To choose the right real estate CRM, consider your business size, lead sources, desired integrations, budget, and whether you need additional tools like transaction management or marketing automation.

What features should I look for in a real estate CRM?

Top real estate CRM features include automated lead routing, email and SMS drip campaigns, mobile access, third-party integrations, reporting dashboards, and transaction tracking capabilities.