In this article, we’ll discuss what a Sales Development Representative is, how to find the right candidate for your company, and what to look out for in a good candidate.
A Sales Development Representative is usually a trained salesperson who focuses on outbound cold calls and emails to potential customers. These reps are the ones who work to uncover qualified leads that either have a project or issue that needs solving or are likely prospects for future business. The word “sales” can be taken literally here—this rep’s main responsibility is finding ways to sell their product or service.
History of “Sales Development”
The Sales Development Rep is not strictly speaking a new position, but they see an increase in demand these days as companies grow their sales teams. Some companies may even split up the responsibilities into different departments like research (dedicated to analyzing past behavior and patterns) and field (who will actually make contact).
A Sales Development Representative’s job involves keeping track of cold leads while maintaining a good relationship with existing clients to be seen as potential or current customers.
Sales Development Job Duties
A Sales Development Representative is a salesperson who focuses on generating new leads for the company. Their job is to find, screen, and qualify potential customers that a company can do business with. They also provide important feedback about potential prospects by evaluating which ones should be pursued for further development or not based on their capabilities and other qualifications.
Sales Development Representatives work closely with Marketing and Sales teams to ensure that their lead generation efforts complement each other’s goals and expectations. They are usually assigned territories within countries or major regions to contact prospective customers using phone, email, social media platforms, etc.
As the name suggests, the salesperson’s primary goal is to develop relationships with customers and generate new leads. A salesperson can be found in many places through these activities: from home to coffee shops, from office to conferences, and from conference halls to parties. The salesperson is looking for the right people to talk with and looking for opportunities that may help them close deals at the end of the day.
What can a MyOutDesk Virtual Assistant do as your Sales Development Rep (SDR)?
- Nurture prospects and manage sales funnel
Set appointments for your sales reps
Practice, memorize and internalize scripts
Track and measure sales benchmarks
All while saving you 70% off the traditional costs of a traditional employee.
Sales Development Reps: What you need to know (and how to hire)
Are you an employer interested in hiring a Sales Development Rep? Here are some tips on doing that successfully.
- If your company doesn’t have its own pipeline of potential new clients, you may benefit from hiring a Sales Development Rep.
This is the kind of candidate that will work independently and make their own ideal contacts or decide which groups to focus on for expansion. They will also be able to easily switch projects, as they’re not beholden to a specific group or kind of customer.
- A good Sales Development Rep will have excellent communication skills and easily adapt and collaborate with teammates across an organization.
This is a great way to boost collaboration and add value to your business.
- Successful companies will have a Sales Development Rep that knows how to work well with other employees, especially Sales Managers.
- The best kind of SDRs will be able to work effectively across an organization and identify specific areas that the business can grow.
They should also be knowledgeable about customer needs, the product or service they’re selling, and the company’s services.
They should have some experience in sales (preferably sales management), but not all of it is necessary for this kind of position.
Virtual Assistants as a Sales Development Rep:
Many employers are serious about only hiring virtual assistants as their SDRs.The benefits for employers include a remote and flexible workforce that matches needs and offers multiple working options. In addition, virtual Assistants have many different skills so that employers can find the perfect fit for themselves.
If you’re a business owner searching for a candidate who can work remotely, then a MyOutDesk Virtual Assistant may be a good fit for your needs.
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Did You Know? MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”