Presenting

Effective presenting should balance promoting your product or service with focusing on client needs. Rather than only highlighting why customers should choose you, presentations should address what value clients will receive.

Ask your clients: “If you could have one win out of this call, what would it be? If you could walk away with one thing of value, what is it?”

What is their best outcome? At MyOutDesk, our core value is serving clients with a “servant’s heart.” When you add value to people, it will be reciprocated. The recommendation is to center presentations on end users and their objectives — their goals and dreams.

The Scale Framework in Presentations

The Scale Framework comprises five elements needed at the “We Do It” stage that can integrate into your presentation and prospecting:

1. Company Mission — What you do
2. Vision — Where you’re going
3. Values — Your collective standards
4. Value Proposition — Why clients choose you
5. Positioning — How you’re different and better

These elements can be woven into storytelling during presentations and prospecting conversations, making your pitch more compelling and authentic.